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Everything Bagel

Email & Retention Strategist

Everything Bagel, New York, New York, us, 10261

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Email & Retention Strategist

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Everything Bagel

About Everything Bagel Partners LLC At Everything Bagel, we build and support breakthrough brands that disrupt categories and captivate audiences across digital, social, and beyond. Our brand team leads strategy and messaging for some of the most exciting startups and scaling companies across wellness, beauty, CPG, and education and more. We believe in brand‑building that’s strategic, deeply human, and creatively fearless.

Position Overview Everything Bagel Partners is seeking a seasoned Email + Retention Strategist with a strong background in Klaviyo, digital marketing, direct response copywriting, and automation flows. The ideal candidate will be comfortable navigating between email strategy and execution. This position will contribute to growing the LTV and Repurchase Rate for our diverse clientele by implementing best practices in Klaviyo and ensuring monthly goals are met. This role is pivotal in aligning strategy with client retention goals, ensuring consistent, on‑brand communication that fosters meaningful engagement with the audience. This is a remote, full‑time position requiring some availability overlap with 9-5 US Eastern Time.

Key Responsibilities

Collaboration and Communication: Coordinate the implementation of retention marketing strategies for diverse clients, ensuring seamless teamwork between copywriting, design, and technical teams.

Project Management: Oversee the planning and production of email and SMS campaigns and flows. Produce and manage requests to align with client retention goals while ensuring timely delivery and a focus on driving audience engagement and loyalty.

Strategic Planning: Develop client email/SMS campaign calendars. Brief all approved campaigns. Partner with internal teams to develop retention‑focused strategies, incorporating customer insights to enhance personalization and strengthen long‑term customer relationships.

Analysis: Monitor and analyze the performance of email and SMS campaigns and flows, delivering actionable insights and reporting on key metrics to refine creative strategies and optimize customer retention initiatives.

Client Communication: available to meet with clients via video and communicate via Slack during work hours (9am‑5pm Eastern US).

Qualifications

Minimum of 4 years in retention marketing for a DTC brand with hands‑on Klaviyo and Shopify experience.

Proven experience leveraging data to inform and drive strategic retention marketing initiatives.

Exceptional communication, writing, and presentation skills.

Experience communicating with cross‑functional teams.

Proven ability to thrive in a fast‑paced environment.

Strong working knowledge of Klaviyo including the campaign builder, audience segmentation, and dynamic content tools.

Experience using Figma.

Preferred Skills

Comfort using AI tools.

Proficiency in project management tools like Asana to organize and streamline workflows.

Comfort within Google Suite, particularly Google Docs and Google Sheets.

Proven ability to collaborate effectively with cross‑functional teams, ensuring smooth communication across copywriting, design, and technical groups.

Exceptional organizational and time management skills, adept at managing tasks for multiple accounts simultaneously and prioritizing tasks in a dynamic environment, and communicating proactively.

Nice to have but not required, Omnisend or Hubspot experience.

About Everything Bagel Partners Everything Bagel Partners specializes in scaling medium DTC brands in beauty, food, apparel, home, and higher education. We focus on data‑driven growth and continuous testing to help our partners succeed.

What We Offer

Growth Expertise: We excel in driving scale and efficiency for direct‑to‑consumer and omnichannel businesses.

Collaborative Approach: Our integrated team ensures seamless coordination between partnerships, content, media, and nurturing.

Comprehensive Services: From media planning and brand marketing to content creation and analytics, we provide full‑spectrum services to drive growth.

Creative Excellence: Our team is skilled in creative strategy, ad content direction, video editing, graphic design, and website design, ensuring visually compelling and strategically sound brands.

Join Everything Bagel Partners and be part of a dynamic team dedicated to pushing the boundaries of digital advertising and creative strategy. If you’re passionate about performance‑driven creativity and have the skills to match, we’d love to hear from you!

Seniority level Mid‑Senior level

Employment type Full‑time

Job function Business Development and Sales

Industries Marketing Services

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