Launch Potato
Lead Video Copywriter
Join Launch Potato, a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState.
As a discovery and conversion company, our mission is to connect consumers with the world’s leading brands through data‑driven content and technology.
Why Join Us Accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high performers.
Compensation $110,000 – $135,000 per year plus profit‑sharing bonus and competitive benefits.
Must Have
4–6 years of performance marketing copywriting experience with a strong portfolio of high‑performing ads across paid social, search, and programmatic.
2+ years in a creative leadership, editorial lead, or player/coach role managing writers or creative contributors.
Deep understanding of direct response principles, consumer psychology, and creative strategy for performance marketing.
Strong analytical mindset with the ability to interpret campaign data and optimize based on insights.
High proficiency in writing compelling video scripts for TikTok, Reels, and YouTube.
Your Role Elevate Launch Potato’s copywriting function by driving stronger performance across paid media while strengthening our brand voice, creative systems, and strategic positioning.
Outcomes
Brand Strategy & Creative Excellence
Own the brand writing strategy across all paid media channels, ensuring consistent voice, messaging, and positioning.
Develop, refine, and scale positioning playbooks that guide high‑performing, conversion‑focused copywriting.
Establish creative quality standards for ad copy, landing pages, CTAs, and video scripts to drive stronger channel performance.
Copywriting Leadership in Performance Marketing
Oversee the velocity and performance of copy across paid social, search, display, and programmatic channels.Regularly analyze campaign data to identify top‑performing messaging patterns and guide ongoing optimizations.Consistently meet or exceed benchmarks for copy volume, quality and impact on ROAS and CTR.Personally write high‑impact copy for key campaigns, vertical launches, and rapid‑test environments.
Innovation & Opportunity Sourcing
Proactively identify new copy angles based on market trends, consumer insights, competitor messaging, and internal campaign data.
Translate insights into testable hypotheses and scalable messaging strategies that unlock incremental revenue.
Video Scriptwriting & Compliance Alignment
Lead the development of compelling video scripts that drive performance and meet compliance standards.
Partner with vertical leads and Compliance to ensure messaging guardrails are clear, current, and proactively enforced.
Mitigate risk by maintaining alignment between copywriting strategy and regulatory requirements.
Team & Resource Management
Manage a network of freelance writers and collaborators, ensuring high throughput and quality control.
Own the budget and resource allocation for writing support while maximizing ROI.
Build systems, workflows, and training resources to improve creative operations and knowledge sharing.
Competencies
Strategic Copy Leadership: Develop and enforce standards, systems, and strategic messaging to drive scalable, high‑conversion creative.
Analytical & Results‑Driven: Apply data analysis to inform creative iterations, improving campaign performance through insight‑led decision‑making.
Creative Excellence: Demonstrate exceptional writing ability across formats (ads, scripts, headlines, etc.) with attention to clarity, tone, and compliance.
Collaborative: Partner cross‑functionally with Compliance, Creative, Growth, and Data to align messaging with business objectives.
Proactive & Insightful: Identify opportunities from market trends, consumer feedback, and channel data to inform high‑performing copy strategies.
Mentorship & Ownership: Effectively lead contributors and freelancers while building scalable resources and systems for team success.
Equal Employment Opportunity Launch Potato is an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other legally protected characteristics.
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As a discovery and conversion company, our mission is to connect consumers with the world’s leading brands through data‑driven content and technology.
Why Join Us Accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high performers.
Compensation $110,000 – $135,000 per year plus profit‑sharing bonus and competitive benefits.
Must Have
4–6 years of performance marketing copywriting experience with a strong portfolio of high‑performing ads across paid social, search, and programmatic.
2+ years in a creative leadership, editorial lead, or player/coach role managing writers or creative contributors.
Deep understanding of direct response principles, consumer psychology, and creative strategy for performance marketing.
Strong analytical mindset with the ability to interpret campaign data and optimize based on insights.
High proficiency in writing compelling video scripts for TikTok, Reels, and YouTube.
Your Role Elevate Launch Potato’s copywriting function by driving stronger performance across paid media while strengthening our brand voice, creative systems, and strategic positioning.
Outcomes
Brand Strategy & Creative Excellence
Own the brand writing strategy across all paid media channels, ensuring consistent voice, messaging, and positioning.
Develop, refine, and scale positioning playbooks that guide high‑performing, conversion‑focused copywriting.
Establish creative quality standards for ad copy, landing pages, CTAs, and video scripts to drive stronger channel performance.
Copywriting Leadership in Performance Marketing
Oversee the velocity and performance of copy across paid social, search, display, and programmatic channels.Regularly analyze campaign data to identify top‑performing messaging patterns and guide ongoing optimizations.Consistently meet or exceed benchmarks for copy volume, quality and impact on ROAS and CTR.Personally write high‑impact copy for key campaigns, vertical launches, and rapid‑test environments.
Innovation & Opportunity Sourcing
Proactively identify new copy angles based on market trends, consumer insights, competitor messaging, and internal campaign data.
Translate insights into testable hypotheses and scalable messaging strategies that unlock incremental revenue.
Video Scriptwriting & Compliance Alignment
Lead the development of compelling video scripts that drive performance and meet compliance standards.
Partner with vertical leads and Compliance to ensure messaging guardrails are clear, current, and proactively enforced.
Mitigate risk by maintaining alignment between copywriting strategy and regulatory requirements.
Team & Resource Management
Manage a network of freelance writers and collaborators, ensuring high throughput and quality control.
Own the budget and resource allocation for writing support while maximizing ROI.
Build systems, workflows, and training resources to improve creative operations and knowledge sharing.
Competencies
Strategic Copy Leadership: Develop and enforce standards, systems, and strategic messaging to drive scalable, high‑conversion creative.
Analytical & Results‑Driven: Apply data analysis to inform creative iterations, improving campaign performance through insight‑led decision‑making.
Creative Excellence: Demonstrate exceptional writing ability across formats (ads, scripts, headlines, etc.) with attention to clarity, tone, and compliance.
Collaborative: Partner cross‑functionally with Compliance, Creative, Growth, and Data to align messaging with business objectives.
Proactive & Insightful: Identify opportunities from market trends, consumer feedback, and channel data to inform high‑performing copy strategies.
Mentorship & Ownership: Effectively lead contributors and freelancers while building scalable resources and systems for team success.
Equal Employment Opportunity Launch Potato is an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other legally protected characteristics.
#J-18808-Ljbffr