Ascend Learning
Product Marketing Manager – Ascend Learning
We Impact Lives Through Purpose-Driven Work in a People First Culture. Ascend Learning, a leading healthcare and learning technology company, connects a powerful portfolio of brands that serve students, educators, and employers with outcomes‑based, data‑driven solutions across the lifecycle of learning.
From testing to certification, our products are used by physicians, emergency medical professionals, nurses, allied health professionals, certified personal trainers, financial advisors, skilled trades professionals, and insurance brokers.
Headquartered in Burlington, MA, with additional office locations and hybrid and remote workers in cities across the U.S., Ascend Learning was recognized by Newsweek and Plant‑A Insights Group as one of America’s 2025 Greatest Workplaces as well as America’s Best Places to Work for Mental Well‑Being for 2025.
We’re always looking for talented, passionate professionals to join us in our mission to help change lives. If this sounds like an environment where you’d thrive, read on to learn more.
What You’ll Do Ascend Learning’s medical education category – MedHub and BoardVitals – is searching for a B2B Product Marketing Manager. You will develop a deep understanding of our market, customer needs, and solutions to lead strategies that generate demand, maximize revenue, and build trust. Your role will span cross‑functional collaboration with marketing, product management, and sales partners to drive value, positioning, and results.
Where You’ll Work This position is remote for employees in the United States.
How You’ll Spend Your Time
Product Storytelling & Positioning: Serve as the marketing expert for solution storytelling, crafting compelling customer‑centric value propositions, differentiators, and use cases that resonate with medical education audiences. Ensure consistent, clear, and cohesive messaging across all marketing channels.
Effective Go‑to‑Market Plans: Develop and execute go‑to‑market plans that introduce new products and enhancements in collaboration with product management and sales teams. Identify KPIs, synthesize reports, and analyze effectiveness for product launches.
Campaign Planning: Develop campaign plans that drive demand, adoption, and revenue in partnership with growth marketing and brand communication partners. Identify KPIs, synthesize reports, and analyze campaign effectiveness.
Understanding and Communication of Market Needs: Maintain a thorough understanding of the market, competitors, and customers in collaboration with product and marketing insights. Share information with key stakeholders, own personas, and guide the creation of social proof, webinars, and thought‑leadership content.
Commercial Partnership: Partner with sales enablement and sales to develop content, collateral, and resources that educate and empower sales partners to have more informed conversations and build trust with customers, supporting pipeline growth.
What You’ll Need
High school diploma or GED required. Bachelor’s degree in marketing, communications, advertising, or a related field or equivalent experience preferred.
3+ years of marketing experience, preferably in a B2B category.
Knowledge of product marketing principles and best practices, including go‑to‑market strategies, messaging, and segmentation.
Experience in healthcare, SaaS, or education technology considered a plus.
Experience creating and implementing marketing plans and strategies that drive demand and build trust, with a strong ability to articulate a unique value proposition.
Experience managing campaigns on time and on budget.
Excellent people and influencing skills to interact with marketing colleagues, cross‑functional teams, and external partners. Passionate about understanding customer needs and behaviors and translating them into actionable insights.
Superior project management and prioritization skills. Ability to manage multiple projects without sacrificing attention to detail and to adapt to changing market and organizational dynamics.
Exceptional written, verbal and presentation skills with the ability to tailor messaging across sales, marketing, and product management teams.
Strategic thinker with analytical and problem‑solving skills. Understands the difference between features/functionality and value.
Basic understanding of marketing automation, lead generation, and emerging marketing technologies.
Benefits
Flexible and generous paid time off
Competitive medical, dental, vision, and life insurance
401(k) employer matching program
Parental leave
Wellness resources
Charitable matching program
On‑site workout facilities (Leawood, Gilbert, Burlington)
Community outreach groups
Tuition reimbursement
Fostering A Sense of Belonging Our values‑driven culture unifies our teams and inspires a mindset of action, innovation, and collaboration, with a relentless focus on customers. We celebrate all people and perspectives, cultivating an inclusive culture where everyone can thrive, feel valued, and be authentic. By embracing differences and drawing on diverse perspectives, we become a stronger, more innovative, and more successful organization where employees experience a sense of belonging.
Ascend Learning, LLC is proud to be an equal‑opportunity employer (M/F/Vets/Disabled). No agency or search firm submissions will be accepted. Applications for U.S‑based positions with Ascend Learning, LLC must be legally authorized to work in the United States; verification of employment eligibility will be required at the time of hire.
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From testing to certification, our products are used by physicians, emergency medical professionals, nurses, allied health professionals, certified personal trainers, financial advisors, skilled trades professionals, and insurance brokers.
Headquartered in Burlington, MA, with additional office locations and hybrid and remote workers in cities across the U.S., Ascend Learning was recognized by Newsweek and Plant‑A Insights Group as one of America’s 2025 Greatest Workplaces as well as America’s Best Places to Work for Mental Well‑Being for 2025.
We’re always looking for talented, passionate professionals to join us in our mission to help change lives. If this sounds like an environment where you’d thrive, read on to learn more.
What You’ll Do Ascend Learning’s medical education category – MedHub and BoardVitals – is searching for a B2B Product Marketing Manager. You will develop a deep understanding of our market, customer needs, and solutions to lead strategies that generate demand, maximize revenue, and build trust. Your role will span cross‑functional collaboration with marketing, product management, and sales partners to drive value, positioning, and results.
Where You’ll Work This position is remote for employees in the United States.
How You’ll Spend Your Time
Product Storytelling & Positioning: Serve as the marketing expert for solution storytelling, crafting compelling customer‑centric value propositions, differentiators, and use cases that resonate with medical education audiences. Ensure consistent, clear, and cohesive messaging across all marketing channels.
Effective Go‑to‑Market Plans: Develop and execute go‑to‑market plans that introduce new products and enhancements in collaboration with product management and sales teams. Identify KPIs, synthesize reports, and analyze effectiveness for product launches.
Campaign Planning: Develop campaign plans that drive demand, adoption, and revenue in partnership with growth marketing and brand communication partners. Identify KPIs, synthesize reports, and analyze campaign effectiveness.
Understanding and Communication of Market Needs: Maintain a thorough understanding of the market, competitors, and customers in collaboration with product and marketing insights. Share information with key stakeholders, own personas, and guide the creation of social proof, webinars, and thought‑leadership content.
Commercial Partnership: Partner with sales enablement and sales to develop content, collateral, and resources that educate and empower sales partners to have more informed conversations and build trust with customers, supporting pipeline growth.
What You’ll Need
High school diploma or GED required. Bachelor’s degree in marketing, communications, advertising, or a related field or equivalent experience preferred.
3+ years of marketing experience, preferably in a B2B category.
Knowledge of product marketing principles and best practices, including go‑to‑market strategies, messaging, and segmentation.
Experience in healthcare, SaaS, or education technology considered a plus.
Experience creating and implementing marketing plans and strategies that drive demand and build trust, with a strong ability to articulate a unique value proposition.
Experience managing campaigns on time and on budget.
Excellent people and influencing skills to interact with marketing colleagues, cross‑functional teams, and external partners. Passionate about understanding customer needs and behaviors and translating them into actionable insights.
Superior project management and prioritization skills. Ability to manage multiple projects without sacrificing attention to detail and to adapt to changing market and organizational dynamics.
Exceptional written, verbal and presentation skills with the ability to tailor messaging across sales, marketing, and product management teams.
Strategic thinker with analytical and problem‑solving skills. Understands the difference between features/functionality and value.
Basic understanding of marketing automation, lead generation, and emerging marketing technologies.
Benefits
Flexible and generous paid time off
Competitive medical, dental, vision, and life insurance
401(k) employer matching program
Parental leave
Wellness resources
Charitable matching program
On‑site workout facilities (Leawood, Gilbert, Burlington)
Community outreach groups
Tuition reimbursement
Fostering A Sense of Belonging Our values‑driven culture unifies our teams and inspires a mindset of action, innovation, and collaboration, with a relentless focus on customers. We celebrate all people and perspectives, cultivating an inclusive culture where everyone can thrive, feel valued, and be authentic. By embracing differences and drawing on diverse perspectives, we become a stronger, more innovative, and more successful organization where employees experience a sense of belonging.
Ascend Learning, LLC is proud to be an equal‑opportunity employer (M/F/Vets/Disabled). No agency or search firm submissions will be accepted. Applications for U.S‑based positions with Ascend Learning, LLC must be legally authorized to work in the United States; verification of employment eligibility will be required at the time of hire.
#J-18808-Ljbffr