Launch Potato
Lead Video Ad Copywriter
Join to apply for the Lead Video Ad Copywriter role at Launch Potato.
WHO ARE WE? Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As the Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote‑first team spanning over 15 countries, we’ve built a high‑growth, high‑performance culture where speed, ownership, and measurable impact drive success.
WHY JOIN US? At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high performers.
COMPENSATION $110,000 - $135,000 per year.
MUST HAVE
4–6 years of performance marketing copywriting experience, with a strong portfolio of high‑performing ads across paid social, search, and programmatic
2+ years in a creative leadership, editorial lead, or player/coach role managing writers or creative contributors
Deep understanding of direct response principles, consumer psychology, and creative strategy for performance marketing
Strong analytical mindset with the ability to interpret campaign data and optimize based on insights
High proficiency in writing compelling video scripts for platforms like TikTok, Reels, and YouTube
EXPERIENCE 4–6 years of performance marketing copywriting experience, with 2+ years in a leadership or mentorship capacity.
YOUR ROLE Elevate Launch Potato’s copywriting function by driving stronger performance across paid media while strengthening our brand voice, creative systems, and strategic positioning.
OUTCOMES
Brand Strategy & Creative Excellence
Own the brand writing strategy across all paid media channels, ensuring consistent voice, messaging, and positioning
Develop, refine, and scale positioning playbooks that guide high‑performing, conversion‑focused copywriting
Establish creative quality standards for ad copy, landing pages, CTAs, and video scripts to drive stronger channel performance
Copywriting Leadership in Performance Marketing
Oversee the velocity and performance of copy across paid social, search, display, and programmatic channels
Regularly analyze campaign data to identify top‑performing messaging patterns and guide ongoing optimizations
Consistently meet or exceed benchmarks for copy volume, quality, and impact on ROAS and CTR
Personally write high‑impact copy for key campaigns, vertical launches, and rapid‑test environments
Innovation & Opportunity Sourcing
Proactively identify new copy angles based on market trends, consumer insights, competitor messaging, and internal campaign data
Translate insights into testable hypotheses and scalable messaging strategies that unlock incremental revenue
Video Scriptwriting & Compliance Alignment
Lead the development of compelling video scripts that drive performance and meet compliance standards
Partner with vertical leads and Compliance to ensure messaging guardrails are clear, current, and proactively enforced
Mitigate risk by maintaining alignment between copywriting strategy and regulatory requirements
Team & Resource Management
Manage a network of freelance writers and collaborators, ensuring high throughput and quality control
Own the budget and resource allocation for writing support while maximizing ROI
Build systems, workflows, and training resources to improve creative operations and knowledge sharing
COMPETENCIES
Strategic Copy Leadership: Develops and enforces standards, systems, and strategic messaging to drive scalable, high‑conversion creative.
Analytical & Results‑Driven: Applies data analysis to inform creative iterations, improving campaign performance through insight‑led decision‑making.
Creative Excellence: Demonstrates exceptional writing ability across formats (ads, scripts, headlines, etc.) with attention to clarity, tone, and compliance.
Collaborative: Partners cross‑functionally with Compliance, Creative, Growth, and Data to align messaging with business objectives.
Proactive & Insightful: Identifies opportunities from market trends, consumer feedback, and channel data to inform high‑performing copy strategies.
Mentorship & Ownership: Effectively leads contributors and freelancers while building scalable resources and systems for team success.
Total Compensation Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit‑sharing bonus, and competitive benefits. Launch Potato is performance‑driven; future increases are based on company and personal performance, not annual cost‑of‑living adjustments.
Equal Employment Opportunity Statement Since day one, we’ve been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.
We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing, Public Relations, and Writing/Editing
Industries Advertising Services
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WHO ARE WE? Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As the Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote‑first team spanning over 15 countries, we’ve built a high‑growth, high‑performance culture where speed, ownership, and measurable impact drive success.
WHY JOIN US? At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high performers.
COMPENSATION $110,000 - $135,000 per year.
MUST HAVE
4–6 years of performance marketing copywriting experience, with a strong portfolio of high‑performing ads across paid social, search, and programmatic
2+ years in a creative leadership, editorial lead, or player/coach role managing writers or creative contributors
Deep understanding of direct response principles, consumer psychology, and creative strategy for performance marketing
Strong analytical mindset with the ability to interpret campaign data and optimize based on insights
High proficiency in writing compelling video scripts for platforms like TikTok, Reels, and YouTube
EXPERIENCE 4–6 years of performance marketing copywriting experience, with 2+ years in a leadership or mentorship capacity.
YOUR ROLE Elevate Launch Potato’s copywriting function by driving stronger performance across paid media while strengthening our brand voice, creative systems, and strategic positioning.
OUTCOMES
Brand Strategy & Creative Excellence
Own the brand writing strategy across all paid media channels, ensuring consistent voice, messaging, and positioning
Develop, refine, and scale positioning playbooks that guide high‑performing, conversion‑focused copywriting
Establish creative quality standards for ad copy, landing pages, CTAs, and video scripts to drive stronger channel performance
Copywriting Leadership in Performance Marketing
Oversee the velocity and performance of copy across paid social, search, display, and programmatic channels
Regularly analyze campaign data to identify top‑performing messaging patterns and guide ongoing optimizations
Consistently meet or exceed benchmarks for copy volume, quality, and impact on ROAS and CTR
Personally write high‑impact copy for key campaigns, vertical launches, and rapid‑test environments
Innovation & Opportunity Sourcing
Proactively identify new copy angles based on market trends, consumer insights, competitor messaging, and internal campaign data
Translate insights into testable hypotheses and scalable messaging strategies that unlock incremental revenue
Video Scriptwriting & Compliance Alignment
Lead the development of compelling video scripts that drive performance and meet compliance standards
Partner with vertical leads and Compliance to ensure messaging guardrails are clear, current, and proactively enforced
Mitigate risk by maintaining alignment between copywriting strategy and regulatory requirements
Team & Resource Management
Manage a network of freelance writers and collaborators, ensuring high throughput and quality control
Own the budget and resource allocation for writing support while maximizing ROI
Build systems, workflows, and training resources to improve creative operations and knowledge sharing
COMPETENCIES
Strategic Copy Leadership: Develops and enforces standards, systems, and strategic messaging to drive scalable, high‑conversion creative.
Analytical & Results‑Driven: Applies data analysis to inform creative iterations, improving campaign performance through insight‑led decision‑making.
Creative Excellence: Demonstrates exceptional writing ability across formats (ads, scripts, headlines, etc.) with attention to clarity, tone, and compliance.
Collaborative: Partners cross‑functionally with Compliance, Creative, Growth, and Data to align messaging with business objectives.
Proactive & Insightful: Identifies opportunities from market trends, consumer feedback, and channel data to inform high‑performing copy strategies.
Mentorship & Ownership: Effectively leads contributors and freelancers while building scalable resources and systems for team success.
Total Compensation Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit‑sharing bonus, and competitive benefits. Launch Potato is performance‑driven; future increases are based on company and personal performance, not annual cost‑of‑living adjustments.
Equal Employment Opportunity Statement Since day one, we’ve been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.
We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing, Public Relations, and Writing/Editing
Industries Advertising Services
#J-18808-Ljbffr