KnowledgeLake
Marketing Manager, Account-Based Marketing & Demand Generation
Position Overview
In this role, the Marketing Manager, Account-Based Marketing (ABM) & Demand Generation is responsible for driving pipeline, acquiring new customers, and contributing directly to revenue growth. This position synthesizes core marketing elements—including go-to-market strategy, content strategy, and multi-channel campaign execution—into scalable, high-performing ABM and demand generation programs.
You will plan, execute, and optimize integrated marketing campaigns that engage high-value target accounts and move them through the funnel, with an obsessive focus on achieving monthly and quarterly MQL, SQL, and pipeline KPIs. This role partners closely with Sales, Revenue Operations, and Product Marketing to ensure tight alignment and measurable business impact.
Essential Functions
Support the account-based marketing strategy across priority segments and named accounts in close alignment with Sales
Plan, organize, and execute integrated demand generation campaigns that drive awareness, engagement, and pipeline
Translate go-to-market strategy and content into multi-channel ABM and demand generation programs
Manage and optimize digital marketing channels including SEO, paid search, paid social, display, and retargeting
Orchestrate top-to-bottom funnel programs that engage buying committees across target accounts
Build, manage, and optimize lead lifecycle programs including lead capture, scoring, nurturing, and opportunity conversion
Maintain an obsessive focus on performance metrics including MQLs, SQLs, pipeline contribution, conversion rates, and ROI
Use HubSpot as the primary marketing automation and CRM platform for campaign execution, workflows, reporting, and attribution
Partner with Sales and Revenue Operations to align on target accounts, messaging, lead handoffs, and pipeline acceleration
Continuously analyze performance data, test new approaches, and optimize campaigns for improved results
Position Qualification Requirements The following are the minimum qualifications an individual needs in order to successfully perform the duties and responsibilities of this position.
Location
St. Louis, MO candidates preferred with ability to work in-office 3 days per week
Education
Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience
Experience
5+ years of experience in B2B marketing with a strong focus on account-based marketing and demand generation
Proven experience driving pipeline and revenue through measurable marketing programs
Hands‑on experience managing digital demand channels including SEO, paid search, and paid social
Skills & Abilities
HubSpot proficiency is a must , including campaigns, workflows, lead scoring, reporting, and attribution
Deep knowledge of demand generation, lead nurturing, and opportunity conversion best practices
Strong analytical skills with the ability to translate data into actionable insights
Ability to collaborate cross‑functionally with Sales, Revenue Operations, and Product Marketing
Excellent project management, communication, and organizational skills
Physical/Visual Activities or Demands In general, the following physical demands are representative of those that must be met by an employee to successfully perform the essential functions of this job. These include extended periods of sitting, working at a computer, and communicating with internal teams and external partners.
This role may require occasional travel (up to 25%) to support customers, partners, and key business initiatives.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing
Industries Software Development
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You will plan, execute, and optimize integrated marketing campaigns that engage high-value target accounts and move them through the funnel, with an obsessive focus on achieving monthly and quarterly MQL, SQL, and pipeline KPIs. This role partners closely with Sales, Revenue Operations, and Product Marketing to ensure tight alignment and measurable business impact.
Essential Functions
Support the account-based marketing strategy across priority segments and named accounts in close alignment with Sales
Plan, organize, and execute integrated demand generation campaigns that drive awareness, engagement, and pipeline
Translate go-to-market strategy and content into multi-channel ABM and demand generation programs
Manage and optimize digital marketing channels including SEO, paid search, paid social, display, and retargeting
Orchestrate top-to-bottom funnel programs that engage buying committees across target accounts
Build, manage, and optimize lead lifecycle programs including lead capture, scoring, nurturing, and opportunity conversion
Maintain an obsessive focus on performance metrics including MQLs, SQLs, pipeline contribution, conversion rates, and ROI
Use HubSpot as the primary marketing automation and CRM platform for campaign execution, workflows, reporting, and attribution
Partner with Sales and Revenue Operations to align on target accounts, messaging, lead handoffs, and pipeline acceleration
Continuously analyze performance data, test new approaches, and optimize campaigns for improved results
Position Qualification Requirements The following are the minimum qualifications an individual needs in order to successfully perform the duties and responsibilities of this position.
Location
St. Louis, MO candidates preferred with ability to work in-office 3 days per week
Education
Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience
Experience
5+ years of experience in B2B marketing with a strong focus on account-based marketing and demand generation
Proven experience driving pipeline and revenue through measurable marketing programs
Hands‑on experience managing digital demand channels including SEO, paid search, and paid social
Skills & Abilities
HubSpot proficiency is a must , including campaigns, workflows, lead scoring, reporting, and attribution
Deep knowledge of demand generation, lead nurturing, and opportunity conversion best practices
Strong analytical skills with the ability to translate data into actionable insights
Ability to collaborate cross‑functionally with Sales, Revenue Operations, and Product Marketing
Excellent project management, communication, and organizational skills
Physical/Visual Activities or Demands In general, the following physical demands are representative of those that must be met by an employee to successfully perform the essential functions of this job. These include extended periods of sitting, working at a computer, and communicating with internal teams and external partners.
This role may require occasional travel (up to 25%) to support customers, partners, and key business initiatives.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing
Industries Software Development
#J-18808-Ljbffr