Puffy is hiring: Head of Business Development - Publisher & Affiliate Partnershi

Head of Business Development - Publisher & Affiliate Partnerships (Remote)

Base pay range: $100,000 – $130,000 per annum + up to 30% performance bonus. Total annual package up to $167,800. Location: Remote.

Role Overview

We’re one of the top 5 mattress brands in the U.S., looking for a partnership strategist who builds revenue engines, not just manages relationships. This role will drive significant revenue growth through premium editorial placements and strategic affiliate relationships that convert at scale.

You’ll establish and scale performance‑driven partnerships with tier‑1 publishers, content sites, and affiliate networks—turning editorial relationships into measurable revenue while maintaining our 3:1 ROAS constraint.

What Is In It For You

• Build a Revenue Engine, Not Just Relationships: Structure deals with Forbes, CNET, Sleep Foundation, and Wirecutter/NYT that generate millions in attributable revenue. Negotiate terms, optimize attribution models, and refine campaigns based on EPC, ROAS, and conversion data.
• Partner with the 1%: Work with a top‑5 mattress brand with over $1 billion in sales; collaborate with Forbes Council Member CEOs and gain exposure to strategic decisions.
• Embrace Radical Flexibility: Remote‑first culture with genuine work‑life integration; design your workday around peak performance hours.
• Gain Competitive Advantage Through Speed: Test, iterate, and scale winning partnerships in weeks, driving results faster than competitors.

What You’ll Need

Core Requirements

• 5+ years of business development or partnership management experience in B2C/D2C e‑commerce.
• Proven track record recruiting and activating publisher partnerships with measurable revenue outcomes.
• Experience with premium publishers (Forbes, CNET, major review sites).
• Performance marketing mindset: deep understanding of EPC, ROAS, CPA, attribution models, and data‑driven optimization.

Technical Capabilities

• Proficiency in affiliate tracking platforms (Impact, Partnerize, or similar).
• Experience with competitive intelligence tools (BrandVerity, Similarweb, Ahrefs, or Visual Ping).
• Strong analytical skills and ability to build financial models and ROI projections.
• Comfortable with attribution frameworks and multi‑touch conversion analysis.
• Exceptional negotiation skills and track record structuring win‑win partnership terms.
• Strong relationship management across editorial teams, affiliate managers, content creators.
• Ability to balance strategic high‑touch partnerships with scalable program growth.
• Outstanding written and verbal communication skills.

Operational Excellence

• Entrepreneurial, self‑starter in fast‑paced, high‑growth environments.
• Navigate ambiguity and make data‑driven decisions with incomplete information.
• Strong project management skills: manage multiple partnership tracks simultaneously.

Good‑to‑Have Skills

• Background running or optimizing paid acquisition campaigns.
• Startup or scale‑up experience.
• International partnership experience.
• Publisher/editorial background.

The Puffy DNA

• Be the Owner: accountability for results, not activity.
• Execute with Urgency: fast, decisive decisions.
• Demand Excellence: solve hard problems.
• Be AI‑First: daily AI conversations challenge assumptions.
• Go All‑In: rally as one team for mission.
• Monthly performance bonuses up to 30%.
• Leaders Club: elite recognition program with wellness memberships, networking events, retreats.
• ➵’We Are’ Champion: monthly recognition with vouchers.
• Comprehensive medical, dental, and vision insurance.
• Generous PTO + U.S. public holidays.
• AI‑native tool stack.
• Remote first, work from home office.
• International team collaboration (14+ nationalities).

Other Benefits

• 401(k) with company match.
• Free Puffy mattress after 6 months of completion.
• $1,000 Puffy/Halo Board store credit after 1 year.

Ready to Shape Your Story?

Click “Apply” and take the first step.

Seniority level

Mid‑Senior level.

Employment type

Full‑time.

Job function

Business Development, Marketing, and Strategy/Planning.

Industries

Retail.