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Puffy

Puffy is hiring: Head of Business Development - Publisher & Affiliate Partnershi

Puffy, Los Angeles, California, United States

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Head of Business Development - Publisher & Affiliate Partnerships (Remote)

Base pay range: $100,000 - $130,000 per annum + up to 30% Performance Bonus. Location: Remote.

Position Overview: We’re one of the top 5 mattress brands in the US, looking for a partnership strategist who can build revenue engines, not just manage relationships. This role will drive significant revenue growth through premium editorial placements and strategic affiliate relationships that convert at scale.

Key Responsibilities

Build a Revenue Engine, Not Just Relationships: Structure deals with Forbes, CNET, Sleep Foundation and Wirecutter/NYT that generate millions in attributable revenue; negotiate terms, optimize attribution models, and continuously refine campaigns based on EPC, ROAS, and conversion data.

Partner with the 1%: Work with Forbes Council Member CEOs in a top 5 mattress brand with over $1 Billion in sales.

Embrace Radical Flexibility: Remote‑first culture; design your workday around peak performance hours.

Gain Competitive Advantage Through Speed: Test, iterate and scale winning partnerships in weeks, rather than months.

What You'll Need

  • Core Requirements:
    • 5+ years of business development or partnership management experience in B2C/D2C e-commerce.
    • Proven track record recruiting and activating publisher partnerships with measurable revenue outcomes.
    • Experience with premium publishers such as Forbes, CNET, major review sites.
    • Performance marketing mindset: deep understanding of EPC, ROAS, CPA, attribution models, and data‑driven optimization.
  • Technical Capabilities:
    • Proficiency in affiliate tracking and partnership management platforms (Impact, Partnerize, or similar).
    • Experience with competitive intelligence tools (BrandVerity, Similarweb, Ahrefs, or Visual Ping).
    • Strong analytical skills, ability to build financial models and ROI projections.
    • Comfortable working with attribution frameworks and multi‑touch conversion analysis.
    • Exceptional negotiation skills and track record of structuring win‑win partnership terms.
    • Strong relationship management across diverse partner types.
    • Ability to balance strategic, high‑touch partnerships with scalable program growth.
    • Outstanding written and verbal communication skills.
  • Operational Excellence:
    • Entrepreneurial approach: self‑starter who thrives in fast‑paced, high‑growth environments.
    • Comfortable navigating ambiguity and making data‑driven decisions with incomplete information.
    • Strong project management skills with ability to manage multiple partnership tracks simultaneously.
  • Good‑to‑Have Skills:
    • Background running or optimizing paid acquisition campaigns.
    • Startup or scale‑up experience: comfortable with lean operations and rapid pivots.
    • International partnership experience coordinating with global partners.
    • Publisher/editorial background: understanding of content creation cycles, editorial calendars, and newsroom dynamics.

The Puffy DNA

  • Be the Owner: We welcome owners; you’re accountable for results, not activity.
  • Execute with Urgency: Decisive high‑level decision making.
  • Demand Excellence: Solve hard problems that others can’t.
  • Be AI‑First: Daily multi‑turn AI conversations challenge assumptions.
  • Go All‑In: Rally as one team for the mission.
  • Monthly performance bonuses (up to 30%).
  • The Leaders Club: opportunity for elite lifestyle recognition program.
  • 'We Are' Champion: monthly recognition program with gift vouchers.
  • Comprehensive medical, dental, and vision insurance.
  • Generous PTO + US public holidays.
  • AI‑first organization with AI‑native tool stack.
  • Remote First: work from home office.
  • International team collaboration (14+ nationalities).

Other Benefits

  • 401(k) with company match.
  • Free Puffy mattress after 6 months completion.
  • $1,000 Puffy/Halo Board store credit after 1 year completion.

Ready to Shape Your Story? Click "Apply" and take the first step.

Employment Details

  • Seniority level: Mid‑Senior level
  • Employment type: Full‑time
  • Job function: Business Development, Marketing, and Strategy/Planning
  • Industry: Retail
  • EEO Statement: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, or other protected status.
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