SalaryGuide is hiring: Social Media Content Creator in New York

Responsibilities Produce a steady mix of Reels, Stories, single-image/video posts, and carousels—experimenting with new formats to maximize reach and engagement Capture and edit video/photo of all day-to-day programs—classes, camps, staff trainings, community outreach—and keep a well-tagged, cloud-based asset library Color-grade footage, balance audio, add captions, and retouch photos so each post looks studio-quality on mobile Plan weekly content themes and publish via Meta Business Suite, Later, or similar scheduling tools Research platform trends (hooks, sounds, effects) and pitch fresh ideas during weekly content meetings Maintain an editorial calendar and adjust posting times for optimal reach and engagement Monitor comments, DMs, and respond to or route inquiries within 24 hours Collaborate with the team to align visuals with copy and campaign goals Requirements 2+ years managing social channels and email marketing for a consumer brand with measurable growth results Excellent copywriting skills—concise, upbeat, and parent-focused Proficient with TikTok & Reels native editors and desktop tools (Premiere Pro, Final Cut, CapCut) Working knowledge of Canva, Adobe Photoshop, or Adobe Illustrator Hands-on experience with Meta Business Suite, TikTok Dashboard Able to plan tasks in Asana, streamline conversations in Slack, and maintain structured content calendars in Airtable Strong eye for lighting, composition, audio, and motion typography Part-time 20 hrs/week minimum, on-site in Astoria, including Saturdays Preferred Prior work in camps, schools, or youth programs is a plus Familiarity with paid ad managers (Meta Ads, TikTok Ads) and audience retargeting is a plus #J-18808-Ljbffr