SalaryGuide is hiring: Social Media Content Creator in New York

Responsibilities

• Produce a steady mix of Reels, Stories, single-image/video posts, and carousels—experimenting with new formats to maximize reach and engagement
• Capture and edit video/photo of all day-to-day programs—classes, camps, staff trainings, community outreach—and keep a well-tagged, cloud-based asset library
• Color-grade footage, balance audio, add captions, and retouch photos so each post looks studio-quality on mobile
• Plan weekly content themes and publish via Meta Business Suite, Later, or similar scheduling tools
• Research platform trends (hooks, sounds, effects) and pitch fresh ideas during weekly content meetings
• Maintain an editorial calendar and adjust posting times for optimal reach and engagement
• Monitor comments, DMs, and respond to or route inquiries within 24 hours
• Collaborate with the team to align visuals with copy and campaign goals

Requirements

• 2+ years managing social channels and email marketing for a consumer brand with measurable growth results
• Excellent copywriting skills—concise, upbeat, and parent-focused
• Proficient with TikTok & Reels native editors and desktop tools (Premiere Pro, Final Cut, CapCut)
• Working knowledge of Canva, Adobe Photoshop, or Adobe Illustrator
• Hands-on experience with Meta Business Suite, TikTok Dashboard
• Able to plan tasks in Asana, streamline conversations in Slack, and maintain structured content calendars in Airtable
• Strong eye for lighting, composition, audio, and motion typography
• Part-time 20 hrs/week minimum, on-site in Astoria, including Saturdays

Preferred

• Prior work in camps, schools, or youth programs is a plus
• Familiarity with paid ad managers (Meta Ads, TikTok Ads) and audience retargeting is a plus