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SalaryGuide

Social Media Content Creator

SalaryGuide, New York, New York, us, 10261

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Responsibilities

Produce a steady mix of Reels, Stories, single-image/video posts, and carousels—experimenting with new formats to maximize reach and engagement

Capture and edit video/photo of all day-to-day programs—classes, camps, staff trainings, community outreach—and keep a well-tagged, cloud-based asset library

Color-grade footage, balance audio, add captions, and retouch photos so each post looks studio-quality on mobile

Plan weekly content themes and publish via Meta Business Suite, Later, or similar scheduling tools

Research platform trends (hooks, sounds, effects) and pitch fresh ideas during weekly content meetings

Maintain an editorial calendar and adjust posting times for optimal reach and engagement

Monitor comments, DMs, and respond to or route inquiries within 24 hours

Collaborate with the team to align visuals with copy and campaign goals

Requirements

2+ years managing social channels and email marketing for a consumer brand with measurable growth results

Excellent copywriting skills—concise, upbeat, and parent-focused

Proficient with TikTok & Reels native editors and desktop tools (Premiere Pro, Final Cut, CapCut)

Working knowledge of Canva, Adobe Photoshop, or Adobe Illustrator

Hands-on experience with Meta Business Suite, TikTok Dashboard

Able to plan tasks in Asana, streamline conversations in Slack, and maintain structured content calendars in Airtable

Strong eye for lighting, composition, audio, and motion typography

Part-time 20 hrs/week minimum, on-site in Astoria, including Saturdays

Preferred

Prior work in camps, schools, or youth programs is a plus

Familiarity with paid ad managers (Meta Ads, TikTok Ads) and audience retargeting is a plus

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