CoreTrust Purchasing Group
Portfolio Marketing Manager
CoreTrust Purchasing Group, Nashville, Tennessee, United States, 37247
Every organization needs supplies and services to operate. From laptops and rental cars to pens and pallets, all businesses, schools, and government bodies have procurement needs. That’s where CoreTrust comes in. CoreTrust works with our members and suppliers to transform how procurement professionals buy billions of dollars’ worth of supplies and services annually. We’re on a mission to be the one place where buyers and suppliers connect, secure purchasing agreements, transact, and partner to accelerate value and realize savings.
To support our rapid growth, we’re seeking a dynamic
Portfolio Marketing Manager
to lead portfolio marketing initiatives with a strong emphasis on go‑to‑market (GTM) strategy. This role bridges product marketing and partner marketing, ensuring successful supplier launches, robust co‑marketing programs, and strategic alignment across internal teams. The ideal candidate will be a relationship builder, a strategic thinker, and an execution powerhouse.
Responsibilities
Supplier Relationship Management:
Maintain and strengthen relationships with key supplier marketing contacts, serving as the primary liaison for marketing initiatives
GTM Strategy & Execution:
Develop and implement comprehensive GTM plans for new and existing suppliers, including positioning, messaging, sales enablement, and campaign strategy
Portfolio Marketing:
Drive marketing strategies that amplify supplier value propositions and align with business priorities
Co‑Marketing Campaigns:
Plan and execute joint marketing programs with suppliers to increase engagement and member adoption
Launch Management:
Lead marketing efforts for onboarding new suppliers, ensuring timely and impactful launches to the existing member base
Cross‑Functional Collaboration:
Partner with Sales, Portfolio, and Marketing Operations teams to deliver integrated campaigns and enablement tools
Quarterly Business Reviews (QBRs):
Represent Marketing in QBR discussions with suppliers, providing insights and updates on marketing performance
Performance Analysis:
Monitor campaign effectiveness, track KPIs, and optimize strategies based on data‑driven insights
Qualifications
5+ years of experience in B2B marketing, with exposure to product marketing, partner marketing, and GTM planning
Strong project management skills and ability to manage multiple priorities
Excellent communication and relationship‑building skills
Proficiency in marketing automation tools, sales enablement platforms, and content management systems
Analytical mindset with experience in campaign performance tracking and reporting
Competitive compensation package
Free individual employee medical coverage
Company subsidized dental and vision coverage
Dollar for dollar 401(k) match up to 6% of your salary with immediate vesting
Company‑paid Short‑Term and Long‑Term Disability coverage
Employee Assistance Program to support your wellbeing and mental health
$1500 annual stipend for undergraduate/graduate college courses; $500 annual stipend for continuing education courses/certifications
Free snacks and beverages on‑site
Brand new, state‑of‑the‑art, tech‑enabled work environment in downtown Nashville
We are an equal‑opportunity employer. CoreTrust Purchasing Group’s Equal Employment Opportunity policy ensures we do not discriminate on the basis of any protected group status under applicable law.
#J-18808-Ljbffr
To support our rapid growth, we’re seeking a dynamic
Portfolio Marketing Manager
to lead portfolio marketing initiatives with a strong emphasis on go‑to‑market (GTM) strategy. This role bridges product marketing and partner marketing, ensuring successful supplier launches, robust co‑marketing programs, and strategic alignment across internal teams. The ideal candidate will be a relationship builder, a strategic thinker, and an execution powerhouse.
Responsibilities
Supplier Relationship Management:
Maintain and strengthen relationships with key supplier marketing contacts, serving as the primary liaison for marketing initiatives
GTM Strategy & Execution:
Develop and implement comprehensive GTM plans for new and existing suppliers, including positioning, messaging, sales enablement, and campaign strategy
Portfolio Marketing:
Drive marketing strategies that amplify supplier value propositions and align with business priorities
Co‑Marketing Campaigns:
Plan and execute joint marketing programs with suppliers to increase engagement and member adoption
Launch Management:
Lead marketing efforts for onboarding new suppliers, ensuring timely and impactful launches to the existing member base
Cross‑Functional Collaboration:
Partner with Sales, Portfolio, and Marketing Operations teams to deliver integrated campaigns and enablement tools
Quarterly Business Reviews (QBRs):
Represent Marketing in QBR discussions with suppliers, providing insights and updates on marketing performance
Performance Analysis:
Monitor campaign effectiveness, track KPIs, and optimize strategies based on data‑driven insights
Qualifications
5+ years of experience in B2B marketing, with exposure to product marketing, partner marketing, and GTM planning
Strong project management skills and ability to manage multiple priorities
Excellent communication and relationship‑building skills
Proficiency in marketing automation tools, sales enablement platforms, and content management systems
Analytical mindset with experience in campaign performance tracking and reporting
Competitive compensation package
Free individual employee medical coverage
Company subsidized dental and vision coverage
Dollar for dollar 401(k) match up to 6% of your salary with immediate vesting
Company‑paid Short‑Term and Long‑Term Disability coverage
Employee Assistance Program to support your wellbeing and mental health
$1500 annual stipend for undergraduate/graduate college courses; $500 annual stipend for continuing education courses/certifications
Free snacks and beverages on‑site
Brand new, state‑of‑the‑art, tech‑enabled work environment in downtown Nashville
We are an equal‑opportunity employer. CoreTrust Purchasing Group’s Equal Employment Opportunity policy ensures we do not discriminate on the basis of any protected group status under applicable law.
#J-18808-Ljbffr