Gentiva Health Services, Inc.
Home Health Specialist (Sales)
Gentiva Health Services, Inc., Fort Wayne, Indiana, United States, 46804
Overview
Expand Access. Build Partnerships. Drive Home Health Excellence.
We are seeking a motivated and experienced Home Health Specialist to join our team. Reporting directly to the AVP of Business Development, this role is responsible for generating early and appropriate referrals through the development, retention, and growth of strong partnerships with healthcare professionals and referral sources. Acting as a brand champion, the Home Health Specialist ensures that the mission and vision of our company are consistently communicated and upheld.
Essential Functions of the Position
Execute consultative selling strategies to build sustainable relationships with targeted referral sources.
Establish and maintain professional relationships with physicians, discharge planners, social workers, facilities, and healthcare decision makers.
Develop, implement, and evaluate strategic marketing plans to meet admission and census growth goals.
Collaborate with clinical and operational teams to set and achieve short- and long-term objectives.
Represent the company at community and business events to promote Home Health services.
Plan and coordinate public education and outreach efforts to increase awareness of Home Health care.
Provide education to referral sources, patients, families, and community organizations through in-services, one-on-one presentations, and group meetings.
Ensure compliance with regulatory requirements, corporate policies, and admissions standards.
Meet or exceed targeted goals for admissions, census, revenue, and expenses.
About You Specialized Knowledge and Skills
Strong consultative marketing and relationship-building skills.
Knowledge of Home Health services and community healthcare resources.
Excellent oral and written communication skills.
Strong organizational and recordkeeping abilities.
Ability to collaborate effectively with clinical and admissions teams.
Education and Experience
Bachelor’s degree in business, marketing, communications, or related field preferred; equivalent experience considered.
Minimum of two years of experience in referral development, sales, or marketing within healthcare.
Existing relationships with healthcare facilities and professionals strongly preferred.
Proven track record of meeting or exceeding sales and referral goals.
Licenses/Certifications
Current driver’s license and automobile liability insurance required.
Technical Skills
Proficiency in Excel and PowerPoint.
Experience using Salesforce.com or similar CRM systems preferred.
Personal Traits and Qualities
Self-motivated with a proven ability to achieve results.
Flexible and adaptable to changing priorities.
Strong interpersonal skills with the ability to engage diverse stakeholders.
Commitment to patient advocacy and community education.
We Offer Benefits for All Associates (Full-Time, Part-Time & Per Diem):
Competitive Pay
401(k) with Company Match
Career Advancement Opportunities
National & Local Recognition Programs
Teammate Assistance Fund
Additional Full-Time Benefits:
Medical, Dental, Vision Insurance
Mileage Reimbursement or Fleet Vehicle Program
Generous Paid Time Off + 7 Paid Holidays
Wellness Programs (Telemedicine, Diabetes Management, Joint & Spine Concierge Care)
Education Support & Tuition Assistance (ASN to BSN, BSN to MSN)
Free Continuing Education Units (CEUs)
Company-paid Life & Long-Term Disability Insurance
Voluntary Benefits (Pet, Critical Illness, Accident, LTC)
Join Us in Expanding Access to Quality Home Health Care. Apply today to make a meaningful impact. Legalese
This is a safety-sensitive position
Employee must meet minimum requirements to be eligible for benefits
Where applicable, employee must meet state specific requirements
We are proud to be an EEO employer
We maintain a drug-free workplace
Related Job Titles Home Health Specialist, Home Health Sales Representative, Healthcare Sales, Medical Sales Representative, Home Health Liaison, Home Health Marketing, Business Development Healthcare, Physician Liaison, Referral Development Specialist, Patient Care Liaison, Clinical Liaison, Healthcare Account Executive, Home Health Admissions Specialist, Community Outreach Healthcare, Healthcare Marketing Representative, Hospice and Home Health Sales, Territory Sales Healthcare, Healthcare Relationship Manager, Skilled Nursing Facility Liaison, Post-Acute Care Sales,healthcare account manager
ReqID: 2026-132482 Category: Sales and Sales Leadership Position Type: Full-Time Company: Heartland Home Health
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Essential Functions of the Position
Execute consultative selling strategies to build sustainable relationships with targeted referral sources.
Establish and maintain professional relationships with physicians, discharge planners, social workers, facilities, and healthcare decision makers.
Develop, implement, and evaluate strategic marketing plans to meet admission and census growth goals.
Collaborate with clinical and operational teams to set and achieve short- and long-term objectives.
Represent the company at community and business events to promote Home Health services.
Plan and coordinate public education and outreach efforts to increase awareness of Home Health care.
Provide education to referral sources, patients, families, and community organizations through in-services, one-on-one presentations, and group meetings.
Ensure compliance with regulatory requirements, corporate policies, and admissions standards.
Meet or exceed targeted goals for admissions, census, revenue, and expenses.
About You Specialized Knowledge and Skills
Strong consultative marketing and relationship-building skills.
Knowledge of Home Health services and community healthcare resources.
Excellent oral and written communication skills.
Strong organizational and recordkeeping abilities.
Ability to collaborate effectively with clinical and admissions teams.
Education and Experience
Bachelor’s degree in business, marketing, communications, or related field preferred; equivalent experience considered.
Minimum of two years of experience in referral development, sales, or marketing within healthcare.
Existing relationships with healthcare facilities and professionals strongly preferred.
Proven track record of meeting or exceeding sales and referral goals.
Licenses/Certifications
Current driver’s license and automobile liability insurance required.
Technical Skills
Proficiency in Excel and PowerPoint.
Experience using Salesforce.com or similar CRM systems preferred.
Personal Traits and Qualities
Self-motivated with a proven ability to achieve results.
Flexible and adaptable to changing priorities.
Strong interpersonal skills with the ability to engage diverse stakeholders.
Commitment to patient advocacy and community education.
We Offer Benefits for All Associates (Full-Time, Part-Time & Per Diem):
Competitive Pay
401(k) with Company Match
Career Advancement Opportunities
National & Local Recognition Programs
Teammate Assistance Fund
Additional Full-Time Benefits:
Medical, Dental, Vision Insurance
Mileage Reimbursement or Fleet Vehicle Program
Generous Paid Time Off + 7 Paid Holidays
Wellness Programs (Telemedicine, Diabetes Management, Joint & Spine Concierge Care)
Education Support & Tuition Assistance (ASN to BSN, BSN to MSN)
Free Continuing Education Units (CEUs)
Company-paid Life & Long-Term Disability Insurance
Voluntary Benefits (Pet, Critical Illness, Accident, LTC)
Join Us in Expanding Access to Quality Home Health Care. Apply today to make a meaningful impact. Legalese
This is a safety-sensitive position
Employee must meet minimum requirements to be eligible for benefits
Where applicable, employee must meet state specific requirements
We are proud to be an EEO employer
We maintain a drug-free workplace
Related Job Titles Home Health Specialist, Home Health Sales Representative, Healthcare Sales, Medical Sales Representative, Home Health Liaison, Home Health Marketing, Business Development Healthcare, Physician Liaison, Referral Development Specialist, Patient Care Liaison, Clinical Liaison, Healthcare Account Executive, Home Health Admissions Specialist, Community Outreach Healthcare, Healthcare Marketing Representative, Hospice and Home Health Sales, Territory Sales Healthcare, Healthcare Relationship Manager, Skilled Nursing Facility Liaison, Post-Acute Care Sales,healthcare account manager
ReqID: 2026-132482 Category: Sales and Sales Leadership Position Type: Full-Time Company: Heartland Home Health
#J-18808-Ljbffr