Logo
3 Little Birds Interactive

Marketing Manager - US

3 Little Birds Interactive, Totowa, New Jersey, us, 07512

Save Job

Join one of the fastest growing cashback sites in America and become part of an expanding global group. Started 9 years ago in the UK, the website now has over 4 million members who save millions of pounds every month as a member of the UK’s most generous cashback site. Three years ago, we launched it and following outstanding growth in 2014 that saw turnover grow by over 300% and advertising revenue grow by 700%, we are excited to be looking to recruit a number of key personnel for our New Jersey offices to further accelerate this opportunity. There is also a potential for one of these positions to be located on the West Coast (San Francisco area).

The company is privately owned and aims to always be The USA’s most generous cashback website. We are an ethical company and live by the motto “do as you would be done by”. We extend this way of operating to all of our members, stores, employees and partners as one of our core values.

Overview We have experienced phenomenal growth since inception, with triple digit growth in both cashback and advertising revenue expected to continue for a number of years. This growth has created the need to expand the team in-country and we are looking for two pro‑active Partnership associates to expend on our existing UK based team. This is a real opportunity to get in at a key stage of development, building on strong existing relationships as well as forging new ones. This role will benefit from substantial UK support as elements transition from the UK. The Partnerships team is responsible for sourcing new cashback deals, proposing advertising placement packages and delivering the best value to our members and our merchant partners. Working closely with all the major US affiliate networks and partner companies like Amazon, Ebay, Walmart, Disneystore, and American Express, we are looking for keen team members to ensure advertising revenue growth keeps pace with the growth of our US website.

Job Description Reports to: Head of Business Development – US

Basis: Full Time Department: Marketing

Location: New Jersey – some US travel may be required

Reporting to the Head of Business Development (US based), whilst also working closely with our Global Head of PR (US/UK Based), the Marketing Manager will be responsible for all US marketing initiatives, developing strategies to support and drive aggressive growth targets. Initial emphasis is likely to be required on digital marketing though offline experience is essential for when the site expands. The role will include budget responsibility for social media, ppc, lead generation, referral strategy, as well as online display and retargeting with the goal of obtaining new active members to the websites within agreed ROI targets. E‑mail campaign responsibility involving extensive liaison with our internal UK teams is also a key element to the role, as will be offline marketing when applicable. The successful applicant will need to have 5 years+ online marketing experience some of which gained within affiliate marketing industry with some offline experience, preferably gained in a similar company. A friendly, hands‑on, and fun approach to work is also a must. You will be joining a small team at an exciting stage of development so real flexibility and ‘team’ ethic to work outside of the job description is expected. The role will involve developing and maintaining strong relationships with internal and external stakeholders as well as the UK head office.

Key Responsibilities Leading all US marketing initiatives for our high growth site – with initial online focus

Develop strategies to support and drive aggressive growth targets with particular emphasis on e‑mail campaigns, social media, ppc, direct marketing, seo, sem, display and retargeting

Extensive liaison with UK operations including Head of UK marketing, sharing best practice across territories especially as we transition responsibilities from the UK to the US

Full ownership and management of Marketing budgets and forecasts to agreed spend and return targets

Ownership and development of all US social media platforms including paid campaigns

Management of performance marketing manager, having overall responsibility for developing new and existing relationships and partnerships with Networks and Affiliates, as well as personal development of your team

Responsible for ensuring the brand values of the website are reflected in all campaigns

Execution of all agreed seasonal marketing campaigns

As a relatively small operation of 5‑10 US based staff, need to be have a very hands‑on approach with high levels of flexibility doing what is needed to get the job done

Local and National offline marketing as this becomes necessary

Qualifications

Enthusiastic proactive team player with desire and ability to build, develop and grow a team around you as and when continued site growth demands

5 Years+ digital marketing experience to include affiliate experience

A clear and demonstrable understanding and direct experience of all aspects digital marketing to include CPC, CPM, CPA, CPV, e‑mail marketing, blog marketing, paid search etc.

Experience of mobile / app marketing strongly desired

Honest with a sense of fair play and a passion for saving consumers money

Educated to degree level with a strong passion for Marketing

A strong understanding of how offers and incentives can be used to drive response and profitability

Numerical and analytical with ability to analyze data and present findings focussed on ROI

Self‑motivated, thriving on autonomy

Flexibility essential in this rapidly changing environment

Additional Information All your information will be kept confidential according to EEO guidelines.

#J-18808-Ljbffr