ThreadBeast
Base pay range
$110,000.00/yr - $160,000.00/yr
Additional compensation types Annual Bonus
Role Summary The Performance Creative Strategist owns
paid creative strategy
for ThreadBeast. This role is responsible for generating insights, forming hypotheses, and guiding what creative gets made —
not producing assets themselves . This role sits at the intersection of
creative, media, and data , translating paid performance signals into clear creative direction. The Performance Creative Strategist ensures creative testing is disciplined, conversion-oriented, and continuously improving in hit rate so that CAC efficiency can be sustained at scale. This is a critical role in building a
hypothesis-driven creative system , where learnings compound over time and creative decisions are fast, focused, and measurable.
Key Responsibilities Paid Creative Strategy & Hypothesis Development
Own the
paid creative strategy
across performance channels (Meta, TikTok, Google; others as applicable).
Develop structured, testable
creative hypotheses
informed by performance data, consumer behavior, and platform best practices.
Develop and share a
weekly creative insights report
that directly informs the following week’s creative hypotheses, briefs, and testing priorities.
Build and maintain
hook, angle, format, creator POV, and objection frameworks
to guide testing.
Define what is being tested, why it matters, and what success looks like before assets are produced.
Ensure creative exploration is disciplined and aligned with CAC constraints.
Creative Briefing & Direction
Translate insights into
clear, actionable creative briefs
for Creative Operations, Producers, and external partners.
Brief in new concepts that are grounded in performance learnings, not subjective taste.
Provide strategic creative feedback to ensure assets align with hypothesis intent and conversion goals.
Partner closely with Creative Ops to prioritize what gets produced each cycle.
Ensure creators and partners understand what “paid‑usable” creative looks like.
Performance Analysis & Insight Synthesis
Analyze paid creative performance data including CTR, thumb‑stop rate, CPA, CVR, and CAC contribution.
Produce
weekly and monthly creative performance readouts
using platform data, Slides, and Sheets.
Identify winning and losing creative patterns across hooks, angles, formats, creators, and offers.
Synthesize insights into
clear recommendations
that directly inform what we produce next.
Increase the team’s
creative hit rate
over time (more winners, fewer wasted tests).
Define testing frameworks that allow creative to earn spend quickly or exit fast.
Support weekly
scale / iterate / kill
decisions on all paid creative.
Ensure inefficient creative does not silently erode CAC.
Partner with Paid Media to align creative strategy with spend allocation decisions.
Continuously improve learning velocity without increasing production waste.
Cross‑Functional Collaboration
Work closely with Performance Marketing, Creative Operations, Creative Producers, and external partners.
Serve as the
insight owner
in the creative ↔ performance loop.
Participate in creative ideation and brainstorming sessions as a strategic lead.
Present creative strategies, learnings, and recommendations confidently to senior stakeholders.
Stay current on platform trends, creative best practices, and competitive patterns — filtering signal from noise.
Success Looks Like
A majority of creative assets launched are hypothesis‑driven.
Paid creative hit rate materially improves over time.
Creative learnings compound week to week instead of resetting.
CAC becomes more stable and predictable as spend scales.
Paid teams receive clearer direction and higher‑quality briefs.
Creative decisions are faster, more confident, and more measurable.
Reduced reactive execution burden on Growth and Paid Media leaders.
Candidate Profile
3–6+ years of experience in performance creative strategy, growth marketing, or paid media insight roles.
Strong understanding of paid social and digital acquisition channels (Meta, TikTok, Google).
Deep familiarity with creative KPIs and how creative impacts performance outcomes.
Proven ability to translate data, trends, and consumer insights into creative direction.
Confident communicator and presenter, comfortable working with senior stakeholders.
Highly structured thinker who values hypothesis‑driven decision‑making.
Creative instincts paired with strong analytical judgment.
Does not need to design, edit, or produce assets
(hands‑on execution is a plus, not a requirement).
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Marketing, Art/Creative, and Strategy/Planning
Industries
Retail Apparel and Fashion
#J-18808-Ljbffr
Additional compensation types Annual Bonus
Role Summary The Performance Creative Strategist owns
paid creative strategy
for ThreadBeast. This role is responsible for generating insights, forming hypotheses, and guiding what creative gets made —
not producing assets themselves . This role sits at the intersection of
creative, media, and data , translating paid performance signals into clear creative direction. The Performance Creative Strategist ensures creative testing is disciplined, conversion-oriented, and continuously improving in hit rate so that CAC efficiency can be sustained at scale. This is a critical role in building a
hypothesis-driven creative system , where learnings compound over time and creative decisions are fast, focused, and measurable.
Key Responsibilities Paid Creative Strategy & Hypothesis Development
Own the
paid creative strategy
across performance channels (Meta, TikTok, Google; others as applicable).
Develop structured, testable
creative hypotheses
informed by performance data, consumer behavior, and platform best practices.
Develop and share a
weekly creative insights report
that directly informs the following week’s creative hypotheses, briefs, and testing priorities.
Build and maintain
hook, angle, format, creator POV, and objection frameworks
to guide testing.
Define what is being tested, why it matters, and what success looks like before assets are produced.
Ensure creative exploration is disciplined and aligned with CAC constraints.
Creative Briefing & Direction
Translate insights into
clear, actionable creative briefs
for Creative Operations, Producers, and external partners.
Brief in new concepts that are grounded in performance learnings, not subjective taste.
Provide strategic creative feedback to ensure assets align with hypothesis intent and conversion goals.
Partner closely with Creative Ops to prioritize what gets produced each cycle.
Ensure creators and partners understand what “paid‑usable” creative looks like.
Performance Analysis & Insight Synthesis
Analyze paid creative performance data including CTR, thumb‑stop rate, CPA, CVR, and CAC contribution.
Produce
weekly and monthly creative performance readouts
using platform data, Slides, and Sheets.
Identify winning and losing creative patterns across hooks, angles, formats, creators, and offers.
Synthesize insights into
clear recommendations
that directly inform what we produce next.
Increase the team’s
creative hit rate
over time (more winners, fewer wasted tests).
Define testing frameworks that allow creative to earn spend quickly or exit fast.
Support weekly
scale / iterate / kill
decisions on all paid creative.
Ensure inefficient creative does not silently erode CAC.
Partner with Paid Media to align creative strategy with spend allocation decisions.
Continuously improve learning velocity without increasing production waste.
Cross‑Functional Collaboration
Work closely with Performance Marketing, Creative Operations, Creative Producers, and external partners.
Serve as the
insight owner
in the creative ↔ performance loop.
Participate in creative ideation and brainstorming sessions as a strategic lead.
Present creative strategies, learnings, and recommendations confidently to senior stakeholders.
Stay current on platform trends, creative best practices, and competitive patterns — filtering signal from noise.
Success Looks Like
A majority of creative assets launched are hypothesis‑driven.
Paid creative hit rate materially improves over time.
Creative learnings compound week to week instead of resetting.
CAC becomes more stable and predictable as spend scales.
Paid teams receive clearer direction and higher‑quality briefs.
Creative decisions are faster, more confident, and more measurable.
Reduced reactive execution burden on Growth and Paid Media leaders.
Candidate Profile
3–6+ years of experience in performance creative strategy, growth marketing, or paid media insight roles.
Strong understanding of paid social and digital acquisition channels (Meta, TikTok, Google).
Deep familiarity with creative KPIs and how creative impacts performance outcomes.
Proven ability to translate data, trends, and consumer insights into creative direction.
Confident communicator and presenter, comfortable working with senior stakeholders.
Highly structured thinker who values hypothesis‑driven decision‑making.
Creative instincts paired with strong analytical judgment.
Does not need to design, edit, or produce assets
(hands‑on execution is a plus, not a requirement).
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Marketing, Art/Creative, and Strategy/Planning
Industries
Retail Apparel and Fashion
#J-18808-Ljbffr