Bonnet Springs Park
Join to apply for the
Marketing Manager
role at
Bonnet Springs Park
Posted 4 days ago, be among the first 25 applicants.
Base pay range $65,000.00/yr - $72,000.00/yr
Position Purpose Bonnet Springs Park is a premier 168-acre public park in Lakeland, Florida, offering a unique blend of nature, recreation, education, and cultural experiences. The Park serves as a community gathering place and regional destination, committed to inclusivity, sustainability, and innovation. The Marketing Manager plans, develops, executes, and measures all marketing, communications, and public relations initiatives for Bonnet Springs Park. This role works collaboratively with leadership and oversees an external marketing agency that manages graphic design and website services.
Essential Responsibilities Marketing & Communications
Execute integrated marketing campaigns that support Park programs, events, memberships, rentals, and community initiatives according to organizational goals.
Collaborate with leadership to develop annual marketing priorities and campaign calendars.
Coordinate messaging across digital, print, email, social media, and on-site communications.
Track campaign performance and prepare summary reports.
Maintain effective and efficient internal communications.
Public Relations
Draft press releases, media pitches, and promotional content.
Support media relations and assist with interview coordination and announcements.
Help manage public messaging during high-profile events or special initiatives.
Maintain media contact lists and coverage tracking.
Agency & Vendor Management
Serve as the primary liaison with the contracted marketing agency responsible for graphic design and brand collateral.
Allocate responsibility for website content updates, optimization, and performance.
Coordinate timelines, approvals, deliverables, and project priorities.Ensure all creative aligns with brand standards and organizational goals.
Digital & Content Marketing
Manage social media content calendars, publishing, comment moderation, and direct message engagement. Collaborate with internal teams, the agency, and Marketing Intern.
Oversee email marketing campaigns, newsletters, and audience segmentation.
Ensure website content remains current, accurate, and engaging.
Brand & Community Engagement
Maintain brand consistency and identity recognition across all marketing and communications.
Support partnerships with community organizations, tourism entities, and sponsors.
Represent Bonnet Springs Park at select community and promotional events.
Budget & Administration
Assist with managing the marketing budget and tracking expenses.
Maintain marketing asset libraries, calendars, and documentation.
Create marketing metrics dashboards and review monthly; recalibrate marketing activities based on performance and growth goals through data management.
Perform additional duties as assigned.
Qualifications
Bachelor’s degree in Marketing, Communications, Public Relations, or related field.
3–5 years of experience in marketing, communications, or public relations.
Experience coordinating with external agencies or vendors.
Strong writing, editing, and organizational skills.
Familiarity with social media platforms, email marketing tools, and basic analytics.
Demonstrated Knowledge & Skills
Creative problem solver.
Strong time and project management skills.
Experience in parks, tourism, nonprofits, events, or cultural organizations.
Working knowledge of website content management systems (CMS).
Experience supporting public-facing events or community initiatives.
Proficient in Microsoft Office software. Ability to learn new systems and software that support the park’s marketing and communications.
Collaborative and adaptable. Outstanding interpersonal communication skills. Ability to interact and communicate effectively and collaborate with co-workers, community partners, donors, and guests.
Organized and detail-oriented. Ability to prioritize needs and follow through with tasks.
Ability to work effectively as part of a team achieving common goals.
Ability to prepare a variety of reports and presentations.
Requirements
Pass a background check and mandatory drug test.
Must possess a valid driver’s license and be insurable through the park’s insurance carrier.
Ability to endure five or more hours in an outdoor setting during various seasonal weather.
Some evening and weekend work will be necessary.
Must have good people skills and be comfortable interacting with guests of all ages.
Work Environment The work environment is widely varied and spans from quiet indoor office work to loud outdoor work in extreme weather conditions, primarily heat, rain, and humidity. The candidate must be able to adapt to these conditions quickly as transitioning from indoor to outdoor spaces will occur on a regular basis.
Physical Demands The physical demands representative of those that must be met by an employee to successfully perform the essential functions of this job include but are not limited to: regularly required to sit, stand, walk, see, hear, talk, drive and meet with others. Employee must possess conversational hearing, with or without aid, as well as adequate vision and ability to verbally communicate effectively. Additionally, employees must possess dexterity to operate standard office equipment, drive a golf cart, and have the ability to occasionally lift 40 pounds or more. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Seniority level Mid-Senior level
Employment type Full-time
Job function
Marketing and Sales
Non-profit Organizations
#J-18808-Ljbffr
Marketing Manager
role at
Bonnet Springs Park
Posted 4 days ago, be among the first 25 applicants.
Base pay range $65,000.00/yr - $72,000.00/yr
Position Purpose Bonnet Springs Park is a premier 168-acre public park in Lakeland, Florida, offering a unique blend of nature, recreation, education, and cultural experiences. The Park serves as a community gathering place and regional destination, committed to inclusivity, sustainability, and innovation. The Marketing Manager plans, develops, executes, and measures all marketing, communications, and public relations initiatives for Bonnet Springs Park. This role works collaboratively with leadership and oversees an external marketing agency that manages graphic design and website services.
Essential Responsibilities Marketing & Communications
Execute integrated marketing campaigns that support Park programs, events, memberships, rentals, and community initiatives according to organizational goals.
Collaborate with leadership to develop annual marketing priorities and campaign calendars.
Coordinate messaging across digital, print, email, social media, and on-site communications.
Track campaign performance and prepare summary reports.
Maintain effective and efficient internal communications.
Public Relations
Draft press releases, media pitches, and promotional content.
Support media relations and assist with interview coordination and announcements.
Help manage public messaging during high-profile events or special initiatives.
Maintain media contact lists and coverage tracking.
Agency & Vendor Management
Serve as the primary liaison with the contracted marketing agency responsible for graphic design and brand collateral.
Allocate responsibility for website content updates, optimization, and performance.
Coordinate timelines, approvals, deliverables, and project priorities.Ensure all creative aligns with brand standards and organizational goals.
Digital & Content Marketing
Manage social media content calendars, publishing, comment moderation, and direct message engagement. Collaborate with internal teams, the agency, and Marketing Intern.
Oversee email marketing campaigns, newsletters, and audience segmentation.
Ensure website content remains current, accurate, and engaging.
Brand & Community Engagement
Maintain brand consistency and identity recognition across all marketing and communications.
Support partnerships with community organizations, tourism entities, and sponsors.
Represent Bonnet Springs Park at select community and promotional events.
Budget & Administration
Assist with managing the marketing budget and tracking expenses.
Maintain marketing asset libraries, calendars, and documentation.
Create marketing metrics dashboards and review monthly; recalibrate marketing activities based on performance and growth goals through data management.
Perform additional duties as assigned.
Qualifications
Bachelor’s degree in Marketing, Communications, Public Relations, or related field.
3–5 years of experience in marketing, communications, or public relations.
Experience coordinating with external agencies or vendors.
Strong writing, editing, and organizational skills.
Familiarity with social media platforms, email marketing tools, and basic analytics.
Demonstrated Knowledge & Skills
Creative problem solver.
Strong time and project management skills.
Experience in parks, tourism, nonprofits, events, or cultural organizations.
Working knowledge of website content management systems (CMS).
Experience supporting public-facing events or community initiatives.
Proficient in Microsoft Office software. Ability to learn new systems and software that support the park’s marketing and communications.
Collaborative and adaptable. Outstanding interpersonal communication skills. Ability to interact and communicate effectively and collaborate with co-workers, community partners, donors, and guests.
Organized and detail-oriented. Ability to prioritize needs and follow through with tasks.
Ability to work effectively as part of a team achieving common goals.
Ability to prepare a variety of reports and presentations.
Requirements
Pass a background check and mandatory drug test.
Must possess a valid driver’s license and be insurable through the park’s insurance carrier.
Ability to endure five or more hours in an outdoor setting during various seasonal weather.
Some evening and weekend work will be necessary.
Must have good people skills and be comfortable interacting with guests of all ages.
Work Environment The work environment is widely varied and spans from quiet indoor office work to loud outdoor work in extreme weather conditions, primarily heat, rain, and humidity. The candidate must be able to adapt to these conditions quickly as transitioning from indoor to outdoor spaces will occur on a regular basis.
Physical Demands The physical demands representative of those that must be met by an employee to successfully perform the essential functions of this job include but are not limited to: regularly required to sit, stand, walk, see, hear, talk, drive and meet with others. Employee must possess conversational hearing, with or without aid, as well as adequate vision and ability to verbally communicate effectively. Additionally, employees must possess dexterity to operate standard office equipment, drive a golf cart, and have the ability to occasionally lift 40 pounds or more. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Seniority level Mid-Senior level
Employment type Full-time
Job function
Marketing and Sales
Non-profit Organizations
#J-18808-Ljbffr