What You’ll Do
The Director, Brand Marketing will lead the evolution and activation of the Baggallini brand during a pivotal period of brand transformation. This role will own the development and execution of a modern, cohesive Brand 360 strategy across campaigns, influencer marketing, PR, organic social, events, partnerships, photoshoots, and brand activations.
This is a highly hands‑on leadership role requiring deep experience building and executing integrated 360 marketing programs – from strategic planning and creative development through production, launch, optimization, and measurement. The Director will manage campaign calendars, oversee lifestyle/campaign photoshoots and content production, lead agency, PR, and influencer partners, and own brand marketing budgets to ensure efficient, high‑impact execution.
This leader will play a critical role in supporting Baggallini’s ongoing brand overhaul by sharpening brand positioning, elevating storytelling and imagery, and ensuring consistent brand expression across all consumer touchpoints. The ideal candidate brings a strong background in brand marketing and integrated 360 campaigns, with a proven ability to translate brand strategy into high‑impact marketing that drives awareness, audience growth, engagement, and long‑term brand equity.
Specific Responsibilities
- Develops and executes integrated, brand‑building campaigns that drive awareness, affinity, and customer engagement across multiple channels, aligned to an overarching Brand 360 strategy.
- Plays a leadership role in Baggallini’s brand evolution, including supporting rebranding initiatives, new positioning, and updated visual and verbal identity across channels.
- Leads public relations efforts to increase brand visibility, securing impactful press coverage and strategic media placements.
- Oversees social media strategy to enhance brand storytelling, audience growth, and engagement.
- Develops and scales influencer partnerships to drive brand reach, credibility, and advocacy.
- Leads event strategy and execution, including experiential marketing, partnerships, and trade shows.
- Partners with e‑commerce, retail, product, performance marketing, and creative teams to ensure cohesive brand storytelling and messaging across all touchpoints.
- Owns planning and execution of all brand photoshoots, including lifestyle, still life, and campaign shoots, managing timelines, budgets, creative alignment, and production partners.
- Manages and develops a direct report, Brand Marketing Manager, providing strategic direction, coaching, and oversight across brand execution, campaigns, and day‑to‑day priorities.
- Owns TOF marketing budget for marketing team.
- Tracks and measures campaign effectiveness to optimize for engagement, conversion, and brand equity.
Qualifications
- Bachelor’s degree in marketing, related field, or equivalent experience. MBA a plus.
- 8+ years of experience in brand marketing, integrated marketing, or a related field.
- Demonstrated experience supporting a brand overhaul, rebrand, or significant brand evolution - ideally within a fashion, lifestyle, accessories or consumer brand.
- Proven ability to build and execute Brand 360 strategies that connect brand vision to execution across PR, social, influencer, events, and owned channels.
- Highly creative brand leader with strong taste and a clear point of view on storytelling, visual identity, and social‑first brand expression.
- Deep understanding of organic social, influencer marketing, and earned media as drivers of modern brand building.
- Proven ability to translate brand strategy into executable, high‑impact campaigns and programs, balancing creative vision with disciplined execution.
- Strong strategic and creative instincts paired with a data‑driven mindset.
- Comfortable operating in a fast‑paced, transformation‑oriented environment.
- Experience leading multi‑channel brand campaigns with measurable impact, from concept to execution.
- Strong analytical mindset with proven ability to measure brand marketing impact.
- Alignment with RG Barry’s values of trust, ambition, inclusion, creativity, responsibility, and teamwork.