35539754091 - Google Media Buyer (Part-time) Job at Activate Talent in Lancaster

Job Posting

Application Procedure: Please submit your resume and 12 campaign examples (screenshots or case studies) demonstrating improved metrics Schedule: Should be available in PST time zone

Job Summary

We are seeking a data-driven Google Media Buyer to manage and optimize paid advertising campaigns across Google Ads, YouTube, and the Display Network. This part-time position is suitable for a performance marketer who excels in scaling profitable campaigns, conducting creative testing, and maximizing Return on Ad Spend (ROAS). Experience in the healthcare or e-commerce sectors is advantageous.

Key Responsibilities:

Campaign Management:

• Initiate, oversee, and optimize Google Ads campaigns (Search, Shopping, Display, YouTube) to achieve Key Performance Indicators (KPIs), including Cost Per Acquisition (CPA), ROAS, and Click-Through Rate (CTR).
• Execute A/B tests on advertising copy, landing pages, and targeting strategies.
• Adjust bids, budgets, and audience parameters based on real-time performance data.
• Strategy & Optimization:
• Conduct comprehensive research on keywords, audiences, and competitors to refine targeting methodologies.
• Implement remarketing and audience segmentation strategies.
• Address and rectify underperforming campaigns with agility.

Reporting & Analysis:

• Monitor KPIs using Google Ads, Analytics, and client dashboards.
• Provide detailed weekly performance reports with actionable insights.