Activate Talent
Job Posting
Application Procedure: Please submit your resume and 12 campaign examples (screenshots or case studies) demonstrating improved metrics Schedule: Should be available in PST time zone Job Summary
We are seeking a data-driven Google Media Buyer to manage and optimize paid advertising campaigns across Google Ads, YouTube, and the Display Network. This part-time position is suitable for a performance marketer who excels in scaling profitable campaigns, conducting creative testing, and maximizing Return on Ad Spend (ROAS). Experience in the healthcare or e-commerce sectors is advantageous. Key Responsibilities: Campaign Management: Initiate, oversee, and optimize Google Ads campaigns (Search, Shopping, Display, YouTube) to achieve Key Performance Indicators (KPIs), including Cost Per Acquisition (CPA), ROAS, and Click-Through Rate (CTR). Execute A/B tests on advertising copy, landing pages, and targeting strategies. Adjust bids, budgets, and audience parameters based on real-time performance data. Strategy & Optimization: Conduct comprehensive research on keywords, audiences, and competitors to refine targeting methodologies. Implement remarketing and audience segmentation strategies. Address and rectify underperforming campaigns with agility. Reporting & Analysis: Monitor KPIs using Google Ads, Analytics, and client dashboards. Provide detailed weekly performance reports with actionable insights.
Application Procedure: Please submit your resume and 12 campaign examples (screenshots or case studies) demonstrating improved metrics Schedule: Should be available in PST time zone Job Summary
We are seeking a data-driven Google Media Buyer to manage and optimize paid advertising campaigns across Google Ads, YouTube, and the Display Network. This part-time position is suitable for a performance marketer who excels in scaling profitable campaigns, conducting creative testing, and maximizing Return on Ad Spend (ROAS). Experience in the healthcare or e-commerce sectors is advantageous. Key Responsibilities: Campaign Management: Initiate, oversee, and optimize Google Ads campaigns (Search, Shopping, Display, YouTube) to achieve Key Performance Indicators (KPIs), including Cost Per Acquisition (CPA), ROAS, and Click-Through Rate (CTR). Execute A/B tests on advertising copy, landing pages, and targeting strategies. Adjust bids, budgets, and audience parameters based on real-time performance data. Strategy & Optimization: Conduct comprehensive research on keywords, audiences, and competitors to refine targeting methodologies. Implement remarketing and audience segmentation strategies. Address and rectify underperforming campaigns with agility. Reporting & Analysis: Monitor KPIs using Google Ads, Analytics, and client dashboards. Provide detailed weekly performance reports with actionable insights.