Bank Channel Marketing Director

Worldpays Merchant Bank team provides a tailored bank-centric suite of solutions to our referral and program management bank partners. As a key member of the Merchant Bank Marketing team, the Bank Channel Marketing Director will plan and execute a marketing strategy for assigned bank partner relationships to meet the partners growth goals and marketing ACV revenue targets.

What youll own as the Bank Channel Marketing Director

• Bank partner relationships: Build trusted relationships with bank partner leaders, Worldpay GMs, and business management team; understand partners business segments and growth goals to ensure success.
• Marketing revenue: Introduce key marketing initiatives that align with business goals and meet marketing acquisition ACV targets and retention objectives.
• Marketing plan development: Develop and implement a comprehensive marketing plan that enables bank partners to scale and achieve exponential growth.
• Content and creative management: Collaborate with internal teams to design and implement high-quality, relevant content for plan initiatives. Work with creative services and other internal teams (Creative, Marketo, Workfront, Digital, Reporting) to complete all required deliverables including content, branding, landing pages, lead forms, campaign codes, goals, reporting processes, and engagement assets. Understand and document approved bank branding elements and acquire all bank approvals as required.
• Performance analysis: Monitor and analyze marketing performance metrics to gauge effectiveness; have the flexibility and willingness to pivot plans quickly, when necessary.
• Team collaboration: Be an active contributor to the overall MSFI Marketing strategic plan; work with members of the team to ensure delivery and success.

What youll bring

• Knowledge of Merchant business and experience with partner marketing
• Proven history of supporting cross-functional relationships at all levels; able to address critical cross-functional barriers
• Knowledge of marketing best practices, product tools and methodologies; an eye for creative best practices
• Excellent verbal and written communication skills to audiences of various levels in the organization and directly with the customer, e.g., executive, management, individual contributors
• Proficiency in problem solving and time management skills managing multiple deadlines
• Knowledge and/or experience of Workfront or similar marketing project system
• History of delivering high-quality results and a willingness to challenge the status quo

About the team

To learn more about our winning teams, check out our world?class teams that own it every day.

What makes a Worldpayer

Its simple: Think, Act, Win. We stay curious, always asking the right questions and finding creative solutions to simplify the complex. Were dynamic, every Worldpayer is empowered to make the right decisions for their customers. And were determined, always staying open and winning and failing as one.

Does this sound like you? Then you sound like a Worldpayer. Apply now to write the next chapter in your career.

Salary: The good faith estimated annual salary range upon hire is $150,300.00 $226,950.00. This range reflects what we reasonably expect to offer based on the roles responsibilities, level, and geographic location. The actual starting salary will be determined by a candidates experience, job-related skills, and relevant education or training.

Privacy Statement

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EEOC Statement

Worldpay is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, marital status, genetic information, national origin, disability, veteran status, and other protected characteristics. The EEO is the Law poster is available here.

Sourcing Model

Recruitment at Worldpay works primarily on a direct sourcing model; a relatively small portion of our hiring is through recruitment agencies. Worldpay does not accept resumes from recruitment agencies that are not on the preferred supplier list and is not responsible for any related fees for resumes submitted to job postings, our employees, or any other part of our company.