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Fortis Health

Regional Sales Manager

Fortis Health, Salt Lake City, Utah, United States

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About Valeo Home Health and Hospice (A Fortis Health Company)

Valeo Home Health and Hospice is dedicated to providing exceptional home health and hospice services, caring for one patient and one employee at a time. Our mission is to deliver compassionate, personalized care that makes a difference in the lives of those we serve.

About the Role We are seeking a dynamic and experienced Regional Sales Manager for Valeo Home Health and Hospice to join our team in Salt Lake County, UT. You will play a vital role in expanding our reach and strengthening our presence in the home health and hospice industry by leading our sales efforts and building meaningful relationships with healthcare providers.

Responsibilities Sales Strategy & Execution

Develop and implement regional sales plans to meet or exceed monthly and quarterly growth targets.

Use Trella Health’s Marketscape CRM to analyze referral patterns, identify high‑potential accounts, and track sales activity.

Expand referral networks by building relationships with hospitals, SNFs, physicians, and community partners.

Monitor market trends and competitor activity to inform strategy.

Recruit, train, and manage a team of sales representatives and liaisons across multiple branch locations.

Conduct joint field visits, provide coaching, and lead performance reviews.

Set clear KPIs and hold team members accountable for results.

Relationship Management

Serve as a liaison between referral sources and clinical operations to ensure smooth transitions and high satisfaction.

Represent the agency at community events, professional associations, and networking opportunities.

Reporting & Compliance

Track and report on sales metrics, referral trends, and market share using Trella Health’s CRM tools.

Ensure all sales activities comply with federal and state regulations, including the Anti‑Kickback Statute and Stark Law.

Collaborate with compliance and legal teams to maintain ethical marketing practices.

Qualifications Education & Experience

Bachelor’s degree in Business, Marketing, Healthcare Administration, or related field required.

Minimum 3–5 years of healthcare sales experience, with at least 2 years in home health, hospice, or post‑acute care.

Prior experience managing a multi‑site or regional sales team strongly preferred.

Proficiency with Trella Health’s Marketscape CRM or similar healthcare CRM platforms is highly desirable.

Requirements

Strong leadership, coaching, and team‑building abilities.

Excellent communication, negotiation, and presentation skills.

Deep understanding of the Utah healthcare market and referral landscape.

Proficiency in Microsoft Office Suite and Trella’s CRM systems.

Ability to travel regionally up to 75%.

Comprehensive healthcare coverage (including medical, dental, vision, FSA/HSA, life and disability insurances).

PTO

We are an Equal Opportunity Employer. We do not discriminate on the basis of race, sex (including pregnancy), national origin, age, religion, disability, genetic information or any other category protected by law.

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