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Every career with Hearst Television is like a story. How it develops, where it takes you, the milestones you reach along the way – you’ve got a lot to look forward to as your unique career story unfolds. Hearst Television, a subsidiary of Hearst, owns and operates local television and radio stations serving nearly three dozen U.S. cities, reaching 24 million U.S. television households. Through its partnership with nearly all major networks, Hearst Television distributes national content across more than 120 video channels, including programming from ABC, NBC, CBS, CW, MY Net, MeTV, This TV, Estrella, and more. Hearst Television is recognized as one of the industry's premier companies. It has been honored with numerous awards for distinguished journalism and industry innovation, including the Walter Cronkite Award for political journalism, the national Edward R. Murrow Award, the DuPont-Columbia Award, and the George Foster Peabody Award.

","New York, NY","coloredLogo","logoAttachment","Hearst.png","thumbnail","thumbnailAttachment","Hearst_TV_Careers.png","hexCode","#2D75B9","headline","National multimedia company reaching 24 million households","https://production-rails-default.s3.amazonaws.com/uploads/company/logo_attachment/1072/Hearst.png","/companies/hearst-television","https://production-rails-default.s3.amazonaws.com/uploads/company/thumbnail_attachment/1072/Hearst_TV_Careers.png","hasJobSubmission","isSavedJob","similarJobs",[512,526,536,545,554],{"_429":428,"_434":513,"_452":453,"_444":514,"_243":515,"_441":516,"_427":428,"_111":517,"_431":194,"_433":194,"_454":453,"_442":518,"_425":519,"_455":520,"_430":118,"_476":521,"_460":522,"_478":517,"_479":518,"_481":523,"_483":524,"_485":525},["D",1769536800000],"BOS Innovations Inc.","At BOS Innovations, we design and build advanced automation systems that move manufacturing forward. We thrive on the integration of leading‑edge technologies and foster an environment that empowers personal and professional growth. With a collaborative culture and a commitment to developing talent, BOS offers unmatched opportunities for career advancement, allowing you to find the perfect role that aligns with your skills and aspirations. Join us to contribute to innovative projects and take your expertise to new heights.

Job Type:

Full-Time

Location:

BOS Innovations LLC - Lexington, KY

Training and Travel Requirement:

This role includes a training period (up to 4 weeks) at our Canadian facility. Candidates must be eligible to travel to Canada.

About The Role\nThe Brand Manager at BOS Innovations is responsible for shaping and strengthening how our company is perceived across the automation and advanced manufacturing sectors. In this strategic yet hands‑on role, you will evolve the BOS brand, lead integrated marketing initiatives, and ensure our messaging consistently reflects innovation, reliability, and engineering excellence. You will collaborate closely with Sales, Engineering, HR, and Executive Leadership to align brand positioning with customer needs, product capabilities, and organizational goals. You'll oversee content creation, manage campaigns and brand assets, and analyze performance metrics to drive awareness and market impact. Your work will help manufacturers clearly understand the value BOS delivers and support our continued growth in a rapidly advancing technological landscape.

Responsibilities\nBrand Strategy & Positioning

Develop and evolve BOS Innovations' brand strategy to reinforce our position as a leader in automation and robotics

Conduct market and competitor research within the manufacturing and automation sectors to guide brand decisions

Maintain and enhance brand guidelines to ensure a consistent voice and identity across all touchpoints

Marketing & Campaign Leadership

Plan and execute integrated marketing campaigns that highlight BOS capabilities—robotics, machine design, integration, automation cells, and turnkey systems

Lead the development of creative assets including videos, technical collateral, case studies, and tradeshow materials

Ensure all marketing initiatives showcase the value BOS delivers to manufacturers: productivity, innovation, and safety

Industry & Customer Experience Alignment

Collaborate with Engineering, Sales, and Project Delivery teams to align brand messaging with BOS technological strengths and customer outcomes

Support product and solution launches with cohesive messaging, positioning, and content

Work closely with HR to strengthen employer branding and highlight BOS culture, growth, and innovation leadership

Content & Communications

Oversee creation of brand‑aligned content for the website, social media, trade publications, and customer communications

Craft compelling narratives that simplify complex technical solutions and highlight customer success stories

Ensure BOS's voice reflects expertise, approachability, and partnership

Brand Performance & Analytics

Track key brand metrics such as awareness, engagement, sentiment, and lead quality

Monitor marketing campaign performance and provide strategic recommendations based on data

Prepare regular reports to leadership on brand performance and opportunities for growth

Cross‑Functional Collaboration

Partner closely with Sales, Engineering, HR, and Executive Leadership to ensure brand consistency and alignment

Manage agency, photography, and video partners as needed to produce high‑quality brand assets

Support tradeshow planning and event presence with strong, cohesive brand representation

BOS welcomes applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Applicants must be legally eligible to work in the United States of America, and able to travel to Canada as required. Only those applicants selected for an interview will be contacted.

Requirements\nYou are a strategic, creative, and data‑driven marketer who understands how to build and protect a brand—especially in a technical or engineering‑focused environment. You excel at transforming complex concepts into clear, compelling stories that resonate with customers, partners, and talent. You're comfortable working hands‑on to create content, lead campaigns, and manage brand assets, while also thinking at a higher level about positioning, competitive differentiation, and long‑term brand growth. You thrive in a fast‑paced organization where cross‑functional collaboration is essential. Whether working with engineers, sales teams, HR, or executive leadership, you adapt quickly and communicate effectively to ensure brand consistency across every touchpoint. You bring strong visual sensibility, confident presentation skills, and a deep understanding of B2B branding. Above all, you're passionate about elevating the BOS brand and showcasing the innovation, reliability, and engineering excellence that define our automation solutions.

Benefits Of Working At BOS

Rewarding and Innovative Contribution to Society

High-Performance, Forward-Thinking Team

Mentorship and Leadership Programs

Flexible Work Hours

Competitive Salary

Comprehensive Health Benefits

Annual Profit Sharing

401(k) Retirement Plan with Employer Match

Referral Bonus Program

Banked Hours Program

Staff appreciation lunches & Socials

Bi-annual company events

Career planning & goal setting

Employee Recognition Programs

Performance Appraisal Program

Company branded apparel

Employee Assistance Program

About BOS Innovations\nFor over 25 years, BOS Innovations has delivered industrial automation solutions that address the complex challenges faced by manufacturers in automotive, mining, energy, defense, and general industries. Our collaborative approach and advanced technology pave the way for future advancements and profitability.

Seniority level

Entry level

Employment type

Full‑time

Job function

Other

Industries

IT Services and IT Consulting

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#J-18808-Ljbffr\n","At BOS Innovations, we design and build advanced automation systems that move manufacturing forward. We thrive on the integration of leading‑edge t...","Marketing Specialist (BOS USA)","Lexington, Kentucky, us, 40598",["B","2315191576"],"Work at BOS Innovations Inc.","23 days ago","/jobs/2315191576-marketing-specialist-bos-usa","/jobs?keyword=BOS+Innovations+Inc.","/jobs?location=Lexington%2C+Kentucky%2C+us%2C+40598","/jobs?keyword=Marketing+Specialist+%28BOS+USA%29",{"_429":428,"_434":527,"_452":453,"_444":528,"_243":438,"_441":438,"_427":428,"_111":529,"_431":432,"_433":194,"_454":453,"_442":443,"_425":530,"_455":531,"_430":118,"_476":532,"_460":533,"_478":529,"_479":443,"_481":534,"_483":484,"_485":535},["D",1771372800000],"R. Patrick Blevins - State Farm Agent","Marketing Representative - Growth Team Member Flexible Hours",["B","2619528513"],"Work at R. Patrick Blevins - State Farm Agent","1 days ago","/jobs/2619528513-marketing-representative-growth-team-member-flexible-hours","/jobs?keyword=R.+Patrick+Blevins+-+State+Farm+Agent","/jobs?keyword=Marketing+Representative+-+Growth+Team+Member+Flexible+Hours",{"_429":428,"_434":537,"_452":453,"_444":538,"_243":438,"_441":438,"_427":428,"_111":539,"_431":432,"_433":194,"_454":453,"_442":443,"_425":540,"_455":541,"_430":118,"_476":532,"_460":542,"_478":539,"_479":443,"_481":543,"_483":484,"_485":544},["D",1771372800000],"Virginia Military Institute","Colleague & Benefits Specialist",["B","2266904131"],"Work at Virginia Military Institute","/jobs/2266904131-colleague-benefits-specialist","/jobs?keyword=Virginia+Military+Institute","/jobs?keyword=Colleague+%26+Benefits+Specialist",{"_429":428,"_434":546,"_452":453,"_444":547,"_243":438,"_441":438,"_427":428,"_111":548,"_431":432,"_433":194,"_454":453,"_442":443,"_425":549,"_455":550,"_430":118,"_476":477,"_460":551,"_478":548,"_479":443,"_481":552,"_483":484,"_485":553},["D",1771286400000],"Terraboost Media","Advertising Sales Contractors - High Earning Potential!",["B","2619536714"],"Work at Terraboost Media","/jobs/2619536714-advertising-sales-contractors-high-earning-potential","/jobs?keyword=Terraboost+Media","/jobs?keyword=Advertising+Sales+Contractors+-+High+Earning+Potential%21",{"_429":428,"_434":555,"_452":453,"_444":556,"_243":438,"_441":438,"_427":428,"_111":539,"_431":432,"_433":194,"_454":453,"_442":443,"_425":557,"_455":558,"_430":118,"_476":559,"_460":560,"_478":539,"_479":443,"_481":561,"_483":484,"_485":544},["D",1771459200000],"Virginia Department of Human Resource Management",["B","2281307343"],"Work at Virginia Department of Human Resource Management","18 hours ago","/jobs/2281307343-colleague-benefits-specialist","/jobs?keyword=Virginia+Department+of+Human+Resource+Management","actionData","errors"]