Marketing Manager
Serves as the discipline leader for marketing and partners closely with other topline disciplines to develop overarching cross-cutting strategies. Responsible for creating a comprehensive marketing strategy that aligns with the hotels goals and positioning. Manages all internal and external communication and owns digital presence, including property website, third party channels and social media while maintaining brand integrity. Identifies incremental marketing opportunities ranging from partnerships, third-party cites and CVBs. Expertly articulates campaign performance regularly to General Manager(s), Sales and Revenue Management leaders and Hotel Ownership. May oversee Marketing Coordinator for execution of identified tactics.
Education and Experience:
- 2-year degree from an accredited university in Business Administration, Marketing, Sales, or related major; 3 years' experience in Marketing or a comparable professional area.
- OR 4-year bachelor's degree in Business Administration, Marketing, Sales, or related major; 1 year experience in Marketing or a comparable professional area.
Core Work Activities:
- Develops overarching marketing strategy from marketing plans to overall hotel marketing budgets for hotel(s) they support to align with business priorities, in consultation with General Manager(s).
- Actively participates in reoccurring Sales Strategy Meetings to articulate the most up to date marketing strategy and implementation details.
- Reconciles marketing plan monthly with accruals, forecast in conjunction with Director of Finance.
- Leads repositioning efforts in partnership with Area Team, GM and hotel executive team.
- Serves as brand guardian / liaison, verifying all marketing reflects brand voice.
- Leads and/or partners with Hotel Operations to conceptualize/execute property-level Programming and Activation, based on brand guidelines.
- Leads the strategic pull-through of continent and brand promotions and campaigns.
- Partners with Revenue Management to develop and execute promotional strategy efforts.
- Develops and manages property email marketing strategy, digital strategy across M.Com and Third-Party sites, paid media campaigns and performance to verify proper execution.
- Supports group lead generation efforts.
- Runs, reviews, analyzes, and clearly articulate to stakeholder's and owners the key marketing reports and adjusts strategy accordingly.
- Manages internal and external partners to verify deliverables are executed to support hotel strategy.
- Develops and oversees/executes annual digital marketing plan, and overarching partnership and marketing strategies to maximize hotel revenue production and identify digital marketing opportunities on third party and local partner sites.
- Manages the OTA Strategy in collaboration with Revenue Management through monthly market leader reviews, media investments and hotel positioning alignment.
- Monitors and provides recommendations for SEO and updates as needed in collaboration with Marriott Digital Services (MDS) or agency.
- Identifies digital marketing opportunities on third party and local partner sites.
At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.