HSDC is hiring: Marketing Officer in Alton

Marketing Officer Job Title: Marketing Officer Department: Marketing Campus: Alton Salary: Grade 4 Spine Point 15 - £28,609.78 Contract Type: Permanent About the Role Are you a results-driven, creative thinker with a passion for making an impact? We're looking for an experienced Marketer to join our busy team, leading the marketing for Alton College. This varied and exciting campaigns role ensures no two days are the same. You will be responsible for creating, delivering and analysing marketing and recruitment campaigns, events and activities that enhance the Alton College brand, generate awareness, and increase market share. Responsibilities Manage, implement, and coordinate marketing and recruitment campaign strategies, events and activities to enhance the Alton College offer, generate awareness and increase market share in 16+ audience and their influencers. Develop content ideas and create content to work cross-platform with due consideration for both brand effectiveness and audience user journey. Present ideas, pitches, and proposals for creative content to recruit 16-18's and recommend the appropriate channels or mix of channels and expected outcomes. Utilise industry-standard tools and packages to develop, create and produce written video, and photographic content for target audience. Manage Alton's external advertising for 16+ campaigns booking, schedules, deadlines, artwork and scripts ensuring brand management, cost-effectiveness and attention to detail. Liaise with external suppliers to ensure cost-effectiveness and value for money. Requirements A professional marketing qualification e.g. CIM, IDM or working towards this or a relevant degree. Experience of running integrated campaigns, online and offline. Experience of creating video for personal or professional social media channels. Experience of planning and running events. Knowledge and experience in using/populating social media platforms including Facebook, YouTube, TikTok, Snapchat and Instagram. Benefits Invest in Your Growth : Access a wide range of training, in-house coaching, workshops, and funding for qualifications. Opportunities for funded research, with potential international travel. Generous Pension Plans : Benefit from either the Local Government Pension Scheme or Teachers' Pension Scheme. Ample Time Off : Enjoy a generous annual leave package to maintain a healthy work-life balance. Exclusive Discounts : Get an NUS TOTUM card, offering discounts with hundreds of retailers. Application We strive to offer an inclusive and accessible recruitment and interview process for all candidates. If you have any questions or require support with reasonable adjustments, please contact contact@hscg.ac.uk and a member of our team will respond as soon as possible. Please note we appreciate the value of each applicant but kindly ask that you complete an application form as we do not accept CVs. For more information on the position itself, please connect with Jane Golds at jgolds@hscg.ac.uk for any queries. #J-18808-Ljbffr