LHH
Paid Media Specialist
We’re looking for a performance-driven Paid Media Specialist to plan, execute, and optimize paid advertising campaigns across
Google Ads
and
Meta (Facebook & Instagram) . This role is responsible for driving measurable growth through data-led strategy, creative testing, and continuous optimization. Key Responsibilities
Plan, launch, and manage paid media campaigns across Google Search, Display, YouTube, Performance Max and Meta Ads (Facebook & Instagram) Align paid media strategy with business goals (leads, sales, ROAS, CAC, LTV) Build and manage full-funnel campaigns (prospecting, retargeting, retention) Optimization & Performance
Monitor daily performance and optimize bids, budgets, audiences, creatives, and keywords Conduct A/B testing on ad copy, creatives, landing pages, and audiences Scale winning campaigns while controlling costs and efficiency Tracking & Analytics
Set up and manage conversion tracking (GA4, Google Tag Manager, Meta Pixel, CAPI) Analyze performance data and turn insights into actionable improvements Prepare weekly and monthly performance reports with clear insights and recommendations Required Skills & Experience
2–4+ years experience managing paid media campaigns Strong hands‑on experience with Google Ads (Search, Display, YouTube, PMax) Proven ability to optimize campaigns toward ROAS, CPA, or lead volume Experience with GA4, Google Tag Manager, and conversion tracking Compensation
Comp 50-65K Seniority level
Associate Employment type
Full-time Job function
Advertising Benefits
Medical insurance Vision insurance 401(k)
#J-18808-Ljbffr
We’re looking for a performance-driven Paid Media Specialist to plan, execute, and optimize paid advertising campaigns across
Google Ads
and
Meta (Facebook & Instagram) . This role is responsible for driving measurable growth through data-led strategy, creative testing, and continuous optimization. Key Responsibilities
Plan, launch, and manage paid media campaigns across Google Search, Display, YouTube, Performance Max and Meta Ads (Facebook & Instagram) Align paid media strategy with business goals (leads, sales, ROAS, CAC, LTV) Build and manage full-funnel campaigns (prospecting, retargeting, retention) Optimization & Performance
Monitor daily performance and optimize bids, budgets, audiences, creatives, and keywords Conduct A/B testing on ad copy, creatives, landing pages, and audiences Scale winning campaigns while controlling costs and efficiency Tracking & Analytics
Set up and manage conversion tracking (GA4, Google Tag Manager, Meta Pixel, CAPI) Analyze performance data and turn insights into actionable improvements Prepare weekly and monthly performance reports with clear insights and recommendations Required Skills & Experience
2–4+ years experience managing paid media campaigns Strong hands‑on experience with Google Ads (Search, Display, YouTube, PMax) Proven ability to optimize campaigns toward ROAS, CPA, or lead volume Experience with GA4, Google Tag Manager, and conversion tracking Compensation
Comp 50-65K Seniority level
Associate Employment type
Full-time Job function
Advertising Benefits
Medical insurance Vision insurance 401(k)
#J-18808-Ljbffr