icreatives
Functional Summary
Manages, develops, and implements marketing activities to maximize sales of an assigned product line. Analyzes product performance, competitiveness, and trends in the marketplace and develops strategies for assigned product based on research and analysis. Works with sales teams to identify and implement appropriate sales strategies.
Duties and Responsibilities
Develops comprehensive marketing plans for sales and marketing teams
Ensures project/department goals are met while adhering to approved budgets
Conduct and analyze market research to capitalize on new product and market development opportunities
Collect, consolidate, and communicate product feedback and product development needs to management
Interact with sales and marketing teams to implement strategies and tactics to drive revenue and profit growth
Track and monitor sales trend and provide product forecast
Create, execute, and measure effectiveness of Go-To-Market Plans for strategic launches
Identify customers who are willing to give testimonials, case studies and references and amplify their voice in the market
Measure and refine product marketing programs to ensure alignment with corporate goals
Develop relevant content to be used for all Go-To-Market channels and materials
Design training programs to assist sales focus on each step of the selling process
Provide marketing and solution information to regional marketing and sales teams to support internal and external marketing programs, sales operations, marketing events such as conferences, trade shows and webinars, and channel opportunities and activities
Increase visibility on social media platforms, including Facebook, Twitter, Google+ for the corporate channels
Stay current with industry practice on marketing communications impacting communications tactics
Acts as a Product Line brand champion and ensure that use of the brand is compliant
Support organizational policies related to safety, environmental protection, housekeeping, etc. within area of responsibility
Required Skills/Abilities
Excellent written and verbal communication skills
Excellent organization, motivation, leadership, and interpersonal skills
Project management and planning skills
Ability to interface well with all levels of the organization and customer base
Management and technical experience
Strong problem-solving and decision-making skills
Creative, analytical, and driven
Proficiency with Salesforce (CRM) or similar software
Experience with electronic marketing technologies (keyword advertising, CRM, marketing automation, e-mail marketing, webinars, etc.)
Experience in contributing to professional social media platforms
Advanced Microsoft Office skills
Physical Demands Employee must be able to perform each essential job function satisfactorily and, if requested, reasonable accommodations may be made to enable employee with disabilities to perform essential job functions, absent undue hardship.
Frequently in a stationary position for long periods of time; occasional bending/kneeling
Manual dexterity required for keyboard use, operating office equipment, grasping objects
Regularly move around the office and factory floor
Occasionally lift and/or move up to 20 pounds.
Specific vision abilities required include close vision, depth perception and adjust focus
Frequently communicates with other employees and customers
Work Environment Employee will encounter work environment characteristics described below while performing the essential job functions and, if requested, reasonable accommodations may be made to enable employee with disabilities to perform the essential job functions, absent undue hardship.
Primarily an office setting, with occasional visits onto the factory floor
Office is clean, orderly, properly lighted, and ventilated
Office noise levels are considered low to moderate
Factory noise levels are considered moderate
If required, PPE will be provided
May require travel up to 25%
Education and/or Experience
Bachelor’s degree in Marketing or related field or equivalent combination of education and work experience
1-3 years’ experience in all aspects of marketing development and strategies
1-3 years’ supervisory experience
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Duties and Responsibilities
Develops comprehensive marketing plans for sales and marketing teams
Ensures project/department goals are met while adhering to approved budgets
Conduct and analyze market research to capitalize on new product and market development opportunities
Collect, consolidate, and communicate product feedback and product development needs to management
Interact with sales and marketing teams to implement strategies and tactics to drive revenue and profit growth
Track and monitor sales trend and provide product forecast
Create, execute, and measure effectiveness of Go-To-Market Plans for strategic launches
Identify customers who are willing to give testimonials, case studies and references and amplify their voice in the market
Measure and refine product marketing programs to ensure alignment with corporate goals
Develop relevant content to be used for all Go-To-Market channels and materials
Design training programs to assist sales focus on each step of the selling process
Provide marketing and solution information to regional marketing and sales teams to support internal and external marketing programs, sales operations, marketing events such as conferences, trade shows and webinars, and channel opportunities and activities
Increase visibility on social media platforms, including Facebook, Twitter, Google+ for the corporate channels
Stay current with industry practice on marketing communications impacting communications tactics
Acts as a Product Line brand champion and ensure that use of the brand is compliant
Support organizational policies related to safety, environmental protection, housekeeping, etc. within area of responsibility
Required Skills/Abilities
Excellent written and verbal communication skills
Excellent organization, motivation, leadership, and interpersonal skills
Project management and planning skills
Ability to interface well with all levels of the organization and customer base
Management and technical experience
Strong problem-solving and decision-making skills
Creative, analytical, and driven
Proficiency with Salesforce (CRM) or similar software
Experience with electronic marketing technologies (keyword advertising, CRM, marketing automation, e-mail marketing, webinars, etc.)
Experience in contributing to professional social media platforms
Advanced Microsoft Office skills
Physical Demands Employee must be able to perform each essential job function satisfactorily and, if requested, reasonable accommodations may be made to enable employee with disabilities to perform essential job functions, absent undue hardship.
Frequently in a stationary position for long periods of time; occasional bending/kneeling
Manual dexterity required for keyboard use, operating office equipment, grasping objects
Regularly move around the office and factory floor
Occasionally lift and/or move up to 20 pounds.
Specific vision abilities required include close vision, depth perception and adjust focus
Frequently communicates with other employees and customers
Work Environment Employee will encounter work environment characteristics described below while performing the essential job functions and, if requested, reasonable accommodations may be made to enable employee with disabilities to perform the essential job functions, absent undue hardship.
Primarily an office setting, with occasional visits onto the factory floor
Office is clean, orderly, properly lighted, and ventilated
Office noise levels are considered low to moderate
Factory noise levels are considered moderate
If required, PPE will be provided
May require travel up to 25%
Education and/or Experience
Bachelor’s degree in Marketing or related field or equivalent combination of education and work experience
1-3 years’ experience in all aspects of marketing development and strategies
1-3 years’ supervisory experience
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