Confidential is hiring: Vice President, Influencer Marketing & Paid Media in Los

Vice President, Influencer Marketing & Paid Media

About the Company

Innovative PR agency specializing in creative communications & digital strategy

Industry
Internet

Type
Privately Held

Founded
2013

Employees
51-200

Categories

• Information Technology & Services
• Consulting & Professional Services
• Technology
• Public Relations
• B2B
• B2C

Specialties

• pr
• social media
• consumer / brand marketing
• digital strategy + design
• creative campaigns
• experiential marketing
• media relations
• corporate & crisis communications
• social influencer & talent campaign strategy
• integrated content strategy
• thought leadership strategy
• content distribution + partnerships
• corporate allyship
• paid media
• data analytics
• internal communications
• brand + visual identity
• and video storytelling

About the Role

The Company is seeking a Vice President for Influencer Marketing and Paid Media. The successful candidate will be responsible for managing and growing the influencer and paid media practice, with a focus on evolving the long-term vision, defining capabilities, and ensuring the discipline remains at the forefront of the industry. This role requires a strategic leader with a hands-on approach, capable of blending strategic vision with practical expertise. The VP will be expected to serve as a trusted advisor to C-level and executive clients, develop integrated strategies, and drive the integration of influencer-led and social commerce initiatives. Additionally, the role involves fostering department growth, building and mentoring high-performing teams, and leading the agency's thought leadership in influencer marketing and paid media. Applicants for the Vice President position should have a minimum of 10 years' experience in leading influencer marketing and paid media programs within a PR, social, or integrated agency environment. The role demands a strong track record in client management, team leadership, and the development of integrated strategies. The ideal candidate will have a deep understanding of the creator economy, be adept at defining success frameworks, and have experience in driving influencer and paid media strategy for new business. Operational and financial acumen, as well as a strong point of view on influencer marketing and paid media, are essential. The company values individuals who are ambitious, entrepreneurial, and committed to diversity, equity, and inclusion in the workplace.

Hiring Manager Title
Head of Influence

Travel Percent
Less than 10%

Functions

• Marketing
• Advertising/Media Planning

In Summary: The successful candidate will be responsible for managing and growing the influencer and paid media practice . The VP will be expected to serve as a trusted advisor to C-level and executive clients . Applicants for the Vice President position should have a minimum of 10 years' experience in leading influencer marketing . En Español: Vicepresidente, Influencer Marketing & Paid Media Sobre la compañía Agencia de relaciones públicas innovadora especializada en comunicaciones creativas y estrategia digital IndustriaInternet TypePrivately Held Fundado2013 Empleados51-200 Categorias Tecnología de información y serviciosConsultoría y Servicios ProfesionalesTecnologíaPublic RelationsB2BB2C Especialidades prsocial mediaconsumidor / marketing de marcaEstrategia digital + diseñocampañacreativamarketingexperimentalmediarelacionescorporación y crisiscomunicacionessocialesinfluenciadores y talentosestrategiascampañasde contenidointegradaestrategia de liderazgocontenidodistribución+asociedadessociadasalidadcontentedata-análisismediadatospagosinterna comunicaciónmarca + identidad visual y narración de historiasen el papel La empresa está buscando un vicepresidente para el marketing de influencers y medios pagadosEl candidato exitoso será responsable de gestionar las prácticas y seguirá sirviendo a los medios de pago, con una visión experta a largo plazo, definiendo las capacidades ejecutivas. Además, el papel implica fomentar el crecimiento del departamento, la construcción y tutoría de equipos de alto rendimiento, y liderar el liderazgo mental de la agencia en marketing de influencers y medios pagados. Los solicitantes para el puesto de Vicepresidente deben tener un mínimo de 10 años de experiencia en dirigir marketing de influencia y programas de medios de pago dentro de un entorno de relaciones públicas, social o de agencia integrada. El rol requiere una sólida trayectoria en gestión de clientes, Liderazgo de equipo y desarrollo de estrategias integradas.