Confidential is hiring: Vice President, Influencer Marketing & Paid Media in San

Vice President, Influencer Marketing & Paid Media

About the Company

Innovative PR agency specializing in creative communications & digital strategy

Industry
Internet

Type
Privately Held

Founded
2013

Employees
51-200

Categories

• Information Technology & Services
• Consulting & Professional Services
• Technology
• Public Relations
• B2B
• B2C

Specialties

• pr
• social media
• consumer / brand marketing
• digital strategy + design
• creative campaigns
• experiential marketing
• media relations
• corporate & crisis communications
• social influencer & talent campaign strategy
• integrated content strategy
• thought leadership strategy
• content distribution + partnerships
• corporate allyship
• paid media
• data analytics
• internal communications
• brand + visual identity
• and video storytelling

About the Role

The Company is seeking a Vice President for Influencer Marketing and Paid Media. The successful candidate will be responsible for managing and growing the influencer and paid media practice, with a focus on evolving the long-term vision, defining capabilities, and ensuring the discipline remains at the forefront of the industry. This role requires a strategic leader with a hands-on approach, capable of blending strategic vision with practical expertise. The VP will be expected to serve as a trusted advisor to C-level and executive clients, develop integrated strategies, and drive the integration of influencer-led and social commerce initiatives. Additionally, the role involves fostering department growth, building and mentoring high-performing teams, and leading the agency's thought leadership in influencer marketing and paid media. Applicants for the Vice President position should have a minimum of 10 years' experience in leading influencer marketing and paid media programs within a PR, social, or integrated agency environment. The role demands a strong track record in client management, team leadership, and the development of integrated strategies. The ideal candidate will have a deep understanding of the creator economy, be adept at defining success frameworks, and have experience in driving influencer and paid media strategy for new business. Operational and financial acumen, as well as a strong point of view on influencer marketing and paid media, are essential. The company values individuals who are ambitious, entrepreneurial, and committed to diversity, equity, and inclusion in the workplace.

Hiring Manager Title
Head of Influence

Travel Percent
Less than 10%

Functions

• Marketing
• Advertising/Media Planning

In Summary: The successful candidate will be responsible for managing and growing the influencer and paid media practice . The VP will be expected to serve as a trusted advisor to C-level and executive clients . Applicants for the Vice President position should have a minimum of 10 years' experience in leading influencer marketing . En Español:

Vicepresidente, Marketing de Influencers y Medios Pagados

Sobre la empresa

Agencia de relaciones públicas innovadora especializada en comunicaciones creativas y estrategia digital

Industria
Internet

Tipo
En privado

Fundado
En el año 2013

Trabajadores
51 a 200

Categorías

• Tecnología y servicios de la información
• Consultoría y servicios profesionales
• Tecnología
• Relaciones públicas
• B2B
• B2C

Especialidades

• por ejemplo
• redes sociales
• mercadotecnia del consumidor / marca
• estrategia digital + diseño
• campañas creativas
• El marketing por experiencia
• Relaciones con los medios
• Comunicaciones empresariales y de crisis
• estrategia de campaña social influencer & talent
• estrategia integrada de contenido
• Estrategia de liderazgo mental
• Distribución de contenido + asociaciones
• Alianza de empresas
• medios de comunicación pagados
• análisis de datos
• comunicaciones internas
• marca + identidad visual
• y la narración en video

Sobre el papel

La compañía está buscando un Vicepresidente de Marketing Influencer y Medios Pagados. Se espera que el candidato exitoso sea responsable de gestionar y hacer crecer la práctica de influencers y medios pagados, centrándose en evolucionar la visión a largo plazo, definir capacidades y garantizar que la disciplina permanezca a la vanguardia de la industria. Este papel requiere un líder estratégico con un enfoque práctico, capaz de mezclar una visión estratégica experta con experiencia práctica. La empresa valora a las personas ambiciosas, emprendedoras y comprometidas con la diversidad, equidad e inclusión en el lugar de trabajo.

Título de gerente de contratación
Líder de la influencia

Porcentaje de viajes
Menos del 10%

Funciones

• Comercialización
• Publicidad y planificación de medios