Paid Search Specialist

divh2Paid Search Specialist/h2pIf youre a search-savvy specialist whos passionate about all things paid, this job just might be for you. As a Paid Search Specialist at Nebo, not only will you get to sink your teeth into challenging campaigns that will grow your career youll also get to hang with a team of top-notch paid search pros. (And adorable puppies, too.) Nebos Paid Search Specialists are responsible for owning and managing paid search campaigns across various client objectives. They are responsible for executing research, developing keyword and budget recommendations, launching campaigns across search platforms, optimizing based on KPIs, reporting on campaign metrics, and providing actionable recommendations for improving performance on an ongoing basis. In addition to dedicated experience with paid search, candidates must have working knowledge of and light to medium experience managing campaigns and developing strategy for paid media channels beyond paid search, including paid social and display. The ideal candidate must be results driven, ambitious, organized, articulate and a self-starter. Basic understanding of paid search metrics as well as how to utilize paid search tactics to obtain various clients goals are a must./ppNebo is a human-centered agency built on a culture of respect, professional growth and care for every employee. With numerous perks, including hybrid in-office/remote work or fully remote work options designed to fit your needs, unlimited PTO, and free attendance to local marketing events, join this fun-loving team that occasionally talks Slack Smack./ph3Paid Search Specialist Duties/h3ulliOptimize existing paid search campaigns towards various client KPIs/liliCreate and present monthly and weekly reports with analysis of paid search campaign performance along with strategic recommendations for continual improvement/liliForecast performance and spend for future budget recommendations/liliCommunicate paid search performance and strategy to clients in a clear and concise manner/liliIdeate and execute paid search creative tests including ad copy or landing page experiences/liliIdentify trends and insights across search campaigns to discover areas for campaign growth or improvement/liliCreate client facing deliverables such as testing briefs, performance reports, budget recommendations, campaign breakdowns, ad copy recommendations etc./liliMaintain and improve the health of paid search campaigns through ongoing optimization and testing/liliMaintain relationships with engine reps to ensure best practices are adopted and new products are tested/liliSupport clients and team members on non-search paid media initiatives when departmental needs arise/li/ulh3Paid Search Specialist Skills Required/h3ulli1+ years of Google Ads and Microsoft Advertising experience/liliExperience managing multi-channel paid media campaigns/liliGoogle Ads Certified (including Fundamentals, Search, Display, Video, Shopping, Mobile)/liliMicrosoft Advertising Certified/liliGoogle Analytics Certified/liliExperience managing Oath/Yahoo campaigns/liliExperience developing testing structures and compiling client-facing deliverables based on performance/liliExperience using an automated bidding platform such as Search Ads 360, Kenshoo, Marin, or Adobe Advertising Cloud is a plus/liliStrong written and verbal communication skills/liliHighly analytical with strong research skills/liliAbility to multitask and meet deadlines under pressure/liliStrong proficiency in Microsoft Excel/liliExperience with Google Analytics, Adobe Analytics, and Google Tag Manager/liliActive interest in keeping up with the paid search industry and latest trends/li/ulpstrongNebos Commitment to Diversity Inclusion/strong/ppAs a human-centered agency, we believe in uplifting our community and advancing society through inclusive business practices. Were dedicated to providing equal opportunities and equal access to all individuals regardless of race, color, religion, ethnic or national origin, gender, genetic information, age, disability, sexual orientation, gender identity, gender expression, and veterans status./p/div