Join to apply for the VP of Brand | Strategic Showrunner role at Demand.io
This range is provided by Demand.io. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
$380,000.00/yr - $550,000.00/yr
Additional compensation types
Annual Bonus and Stock options
The Opportunity
Demand.io is a profitable, founder‑led product studio driving $1B+ in annual GMV . We are the team behind SimplyCodes (the #1 AI‑powered savings tool) and Product.ai (a next‑generation unbiased shopping assistant).
We are seeking a VP of Brand to operate as a Strategic Showrunner . This is not a standard marketing role; it is a high‑leverage position for a creative leader who is tired of the "Agency Model" (pitching decks that never ship) or the "Ad‑Tech Model" (optimizing CPAs for commodity products).
We are pivoting from a "Helpful Tech Company" to an Intelligence Engine . We have the Logic (The Logic Core) and the Tools (AI Systems). We need the Narrative Architect to transmute our technical truth into cultural gravity. You will not be managing ad spend; you will be engineering a Category‑Defining Brand that competes on meaning, not budget.
What You Will Build
You will not be approving social calendars. You will be architecting the external reality of the enterprise.
- Global Brand Architecture: You will define and execute the transition from Demand.io to the Product.ai Enterprise . You will unify our three distinct surfaces—The Transaction Layer (SimplyCodes), The Intelligence Layer (Product.ai), and The Corporate Entity—into a cohesive "Intel Inside" Strategy .
- The Narrative Engine: You will replace "Performance Marketing" with High‑Fidelity Narrative Campaigns . You will launch movements (e.g., "The War on Ad‑Tech") that generate organic press and user advocacy, rather than buying rented attention via Facebook/Google.
- The Creative Supply Chain: You will lead the internal studio (Design, Video, Content Strategy), transforming it from a "Service Bureau" into a Cinema‑Quality Production House . You will enforce a "Studio‑Quality" standard on every pixel and sentence that leaves the building.
- Strategic Communications: You will operate as the primary translator between the Engineering Core and the market. You will turn complex concepts like "Neuro‑Symbolic Validation" and "Unbiased Ranking Engines" into desirable consumer assets.
Who You Are
We value first‑principles thinking over traditional accolades.
- You are a Systems Thinker: You do not view "Brand" as a logo or a color palette. You view Brand as a Worldview . You understand that every touchpoint—from the API documentation to the merchandise—is a signal of our principles.
- You are an Anti‑Marketer: You reject the "Growth Hacking" and "Performance Marketing" playbooks. You believe that if a product requires paid acquisition to grow, the product (or the story) is broken. You optimize for Resonance , not Impressions.
- You are a Player‑Coach: You are capable of writing the manifesto, directing the video shoot, and editing the copy yourself. You do not hide behind agencies. You are a Deep Generalist who operates with extreme agency.
- You are a Cultural Strategist: You understand the mechanics of "Hype" and "Status." You know how to position a utility product as a Cultural Artifact (like Rimowa or Teenage Engineering) rather than just software.
Compensation & Ownership
We operate as a high‑performance studio, not a typical corporation. We share the upside directly with the builders.
- Base Salary: $380,000 – $550,000 . We target the 80th+ percentile to attract 1‑of‑1 talent. Your base covers your life; your equity builds your freedom.
- Profit Participation (PIUs): You aren't just an employee; you are a partner. We grant Profits Interest Units (PIUs), giving you true ownership and a share of the company's operating profit. You earn real cash flow distributions as we grow—not just at a theoretical exit—all within a structure designed for tax efficiency to maximize your take‑home wealth.
- Benefits: 100% premium coverage for you and your family, daily catered lunches, and unlimited PTO that we actually expect you to use to recharge.
How to Apply
We don't use cover letters or ATS keyword bots. We measure logic, not keywords.
The Process
- The Input: Instead of scheduling a 30‑minute phone screen, you will answer 5 short questions via video (Async).
- The Context: These are high‑signal prompts designed to test how you prioritize and compress complexity. No rehearsal is required. We value clear thinking over production value.
- The Trade: If your signal is clear, you skip the generic recruiter screen and move straight to a peer‑level conversation with the team.
Seniority level
- Executive
Employment type
- Full‑time
Job function
- Marketing, Public Relations, and Strategy/Planning
Industries
- Technology, Information and Internet, Consumer Services, and Software Development