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Silencer Central

Social Media Specialist

Silencer Central, Sioux Falls, South Dakota, United States, 57102

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Join one of the fastest-growing companies in America. Recognized for three years as an Inc. 5000 award-winning company, Silencer Central has achieved over 400% growth in the past three years. Since 2005, we’ve been passionate about compliance, education, and community engagement in firearm sound suppression—making the silencer-buying process simple and accessible. Apply today and be part of our continued growth!

Classification Full time; Exempt

Shift Monday – Friday, core hours 8:00am-5:00pm

Location On-site

Job Summary At Silencer Central, we believe in being customer-oriented, getting stuff done and expecting excellence in everything we do. These core values drive the work and passion of our team members, and they unite our business and customers. As the Social Media Specialist at Silencer Central, you will be responsible for managing and growing our social media presence across various platforms. You will work closely with the marketing team to develop and execute social media strategies that engage our audience, promote brand awareness, and drive customer acquisition and retention.

Essential Functions

Develop and implement social media strategies to align with business goals and marketing campaigns.

Create, curate, and manage engaging content for our social media channels, including Facebook, Instagram, Twitter, LinkedIn, and others as relevant.

Monitor social media trends, tools, and applications and recommend strategies for optimization.

Manage day-to-day activities on social platforms, including content scheduling, posting, monitoring, and responding to comments and messages.

Collaborate with internal teams to plan and execute promotional campaigns, contests, and other initiatives to increase follower engagement and drive traffic to our website.

Analyze social media performance using analytics tools and report on key metrics, providing insights and recommendations for continuous improvement.

Stay up to date with industry best practices and emerging trends in social media marketing.

Develop and manage a social media content calendar to ensure timely delivery of content and campaigns.

Monitor competitors’ social media activity to identify opportunities and threats.

Ensure all content aligns with the brand’s voice, tone, and messaging guidelines.

Requirements

Bachelor’s degree in Marketing, Communications, or a related field required.

Experience with marketing within the outdoor recreation, hunting, and/or sport-shooting industry preferred.

Demonstrable experience managing social media platforms and creating engaging content required.

Solid understanding of social media metrics and analytics tools required.

Proven experience as a Social Media Coordinator or similar role, preferably in a B2C environment.

Creative thinker with a passion for social media and digital marketing trends.

Excellent attention to detail

Excellent interpersonal, written, and oral communication skills

Ability to manage multiple projects with strict deadlines in a fast-paced environment

Ability to work independently to achieve goals and targets

Ability to organize and prioritize work

Ability to work in a team environment to achieve team, departmental, and corporate goals

Ability to monitor and assess performance of self, team members and the operation to make improvements or take corrective action

Compensation and Benefits Salary: $45,000 - $55,000 DOE. Silencer Central offers a competitive total compensation package that includes:

Incentive Bonus

Unlimited PTO

Company Paid Holidays

Health insurance: Copayment Plus Plan or High Deductible Health Plan with $750-$1,500 HSA match

Dental insurance

Vision insurance

LTD and STD insurance

Company Paid Life Insurance

EAP

401(k) with company match

Employee Discount Program

Free snacks and drinks

Apply today and join our amazing team! Our business is growing and we need motivated people to help us continue our success!

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