Wondr Health
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Purpose The Engagement Strategist is responsible for designing and executing optimizing participant engagement strategies that drive measurable outcomes. This role blends strategy, analytics, creativity, and operational excellence. The Engagement Strategist will lead multi-channel marketing campaigns, advance a test-and-learn culture, and collaborate across teams to improve engagement and deliver meaningful participant experiences. They connect ideas to outcomes and uncover insights into action.
Essential Functions
Develop and execute data-informed engagement strategies, roadmaps, and multi-channel marketing journeys.
Build, launch, and optimize complex multi-channel journeys within the marketing automation platform.
Lead testing strategies, including hypothesis creation, setup, measurement, next steps and readouts.
Report on engagement performance and translate insights into clear recommendations and next steps.
Manage engagement strategy initiatives, testing and execution for new products or feature experiences, innovative campaigns and gamification initiatives rolled out in the program.
Partner cross-functionally with Product, CX, Creative, and Data teams to design and deliver engagement initiatives.
Identify engagement trends, gaps, and opportunities using participant behavior and performance data.
Deliver high quality work, business metrics on the performance of engagement initiatives.
Knowledge, Skills, And Abilities
Experience with growth marketing, digital marketing strategy and/or engagement; ear for the voice of the consumer.
Excellent project management skills and ability to manage the priorities of multiple stakeholders.
Demonstrates high attention to detail, strong critical thinking, and an ownership mindset to proactively solve problems.
Comfortable building and managing complex communications journeys; marketing automation expertise; Iterable experience is a plus.
Experience using data to make decisions and build business cases for investment.
Strong ability to convey concepts creatively, logically, and concisely.
Experience with copywriting/creative is a plus.
Understanding the health, wellness, behavior change, or health technology preferred.
Qualifications Education: BA/BS required. Degree in Marketing, Communications or English preferred.
Experience: 5+ years of experience in consumer marketing with demonstrated track record in growth marketing and examples of past results.
General Working Conditions General office working conditions can be remote work from home or in the office. Each department head determines if position is work from home or hybrid meaning works from home and in the office as needed. Work schedules vary. When working in the office pod workstation area has little or no privacy. Involves extended periods of sitting at a workstation performing computer duties. Constant flow of interruptions by personnel, visitors to the area and telephone calls. Private workstations are available as needed. Certain positions are assigned to an office.
DISCLAIMER This description is intended to be sufficient merely
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5 days ago Be among the first 25 applicants
Get AI-powered advice on this job and more exclusive features.
Purpose The Engagement Strategist is responsible for designing and executing optimizing participant engagement strategies that drive measurable outcomes. This role blends strategy, analytics, creativity, and operational excellence. The Engagement Strategist will lead multi-channel marketing campaigns, advance a test-and-learn culture, and collaborate across teams to improve engagement and deliver meaningful participant experiences. They connect ideas to outcomes and uncover insights into action.
Essential Functions
Develop and execute data-informed engagement strategies, roadmaps, and multi-channel marketing journeys.
Build, launch, and optimize complex multi-channel journeys within the marketing automation platform.
Lead testing strategies, including hypothesis creation, setup, measurement, next steps and readouts.
Report on engagement performance and translate insights into clear recommendations and next steps.
Manage engagement strategy initiatives, testing and execution for new products or feature experiences, innovative campaigns and gamification initiatives rolled out in the program.
Partner cross-functionally with Product, CX, Creative, and Data teams to design and deliver engagement initiatives.
Identify engagement trends, gaps, and opportunities using participant behavior and performance data.
Deliver high quality work, business metrics on the performance of engagement initiatives.
Knowledge, Skills, And Abilities
Experience with growth marketing, digital marketing strategy and/or engagement; ear for the voice of the consumer.
Excellent project management skills and ability to manage the priorities of multiple stakeholders.
Demonstrates high attention to detail, strong critical thinking, and an ownership mindset to proactively solve problems.
Comfortable building and managing complex communications journeys; marketing automation expertise; Iterable experience is a plus.
Experience using data to make decisions and build business cases for investment.
Strong ability to convey concepts creatively, logically, and concisely.
Experience with copywriting/creative is a plus.
Understanding the health, wellness, behavior change, or health technology preferred.
Qualifications Education: BA/BS required. Degree in Marketing, Communications or English preferred.
Experience: 5+ years of experience in consumer marketing with demonstrated track record in growth marketing and examples of past results.
General Working Conditions General office working conditions can be remote work from home or in the office. Each department head determines if position is work from home or hybrid meaning works from home and in the office as needed. Work schedules vary. When working in the office pod workstation area has little or no privacy. Involves extended periods of sitting at a workstation performing computer duties. Constant flow of interruptions by personnel, visitors to the area and telephone calls. Private workstations are available as needed. Certain positions are assigned to an office.
DISCLAIMER This description is intended to be sufficient merely
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