Vice President of Growth Performance Marketing

divh2Senior Operator/h2pSpecial Strong is scaling nationwideexpanding from 25 to 100+ locations. We need a senior operator who can build, manage, and scale our digital growth engine. This role owns full-funnel performance across paid media, funnels, tracking, analytics, and the systems that drive appointments, revenue, and franchise expansion./ppCompensation: $100,000$150,000+ (Base salary combined with performance incentives tied to franchise growth, CAC/CPL efficiency, funnel performance, and systemwide revenue). High upside: Top performers can exceed the range based on measurable growth results./ppFlexible structure for full-time, part-time, or project-based depending on the candidate./ph3Key Responsibilities/h3h4Growth Leadership/h4ulliOwn the full growth strategy across paid media, funnels, and customer journeys/liliAlign execution across marketing, design, development, and operations/liliLead bi-monthly performance reviews with the leadership team/li/ulh4Paid Media Funnel Optimization/h4ulliOwn the Meta + Google strategy, spend allocation, and scaling/liliBuild franchise-ready funnels that reliably drive booked calls and high-quality leads/liliReduce CAC through continuous creative, audience, and funnel testing/li/ulh4Tracking Systems/h4ulliOwn the tracking stack: Meta CAPI, GA4, CRM, Calendly, Zapier, franchise systems/liliSolve attribution issues, pixel breaks, and data inconsistencies/liliEnsure accurate tracking of appointments, lead quality, and follow-up effectiveness/li/ulh4Analytics Reporting/h4ulliMonitor performance across ads, content, funnels, and user flows/liliDeliver weekly insights with clear, actionable priorities/liliIdentify trends, risks, and opportunities early to stay ahead of issues/li/ul/div