Social Media Marketing Specialist Job at Nashville Public Radio in Mahopac

Role Overview

Promptelligence is a fast-growing brand at the intersection of AI, public-safety reform, mental-health advocacy, and author-driven thought leadership. We need a Social Media Marketing Specialist to build, manage, and scale our digital presence across all major platforms. The specialist will create high-impact content that drives book sales, course signups, newsletter growth, and overall brand authority.

Core Objectives

1. Increase brand visibility across LinkedIn, X, Threads, Instagram, TikTok, and Facebook.
2. Grow the Promptelligence audience with targeted messaging for:

• Dispatchers and public-safety professionals
• AI and tech audiences
• Mental-health communities
• Educators and transformation leaders

1. Drive measurable engagement: comments, shares, saves, clicks, and conversions.
2. Promote the Promptelligence book catalog and workbook series.
3. Support launches of new courses, speaking engagements, and media appearances.

Primary Responsibilities

• Create short-form daily content (posts, carousels, quotes, micro-essays, AI graphics).
• Repurpose long-form content into structured social media formats.
• Write compelling captions optimized for SEO and social algorithms.
• Build platform-specific posting calendars.
• Run basic ad campaigns with clear ROI tracking.
• Identify trending topics to tie into mental health, AI, and 911 reform.
• Design branded graphics aligned with the Promptelligence identity.
• Manage community interactions: replies, DMs, comments.
• Coordinate cross-promotion with influencers, dispatch centers, and specialty groups.

Required Skills

• Strong copywriting (short, punchy, persuasive).
• Knowledge of brand storytelling and emotional hooks.
• Experience with Canva or equivalent tools.
• Proof of running growth or engagement campaigns.
• Ability to speak to audiences in trauma-informed, credible, no-nonsense language.
• Understanding of AI landscape and emergency-communications ecosystem is a plus.

Deliverables

• 30-day posting calendar
• Daily posts (text + image concepts)
• Weekly long-form article conversions for LinkedIn
• Monthly analytics + recommendations
• Campaign copy for book launches, course promotions, and media pushes
• Graphics library for ongoing reuse

Target KPIs

• Follower growth
• Engagement rate
• Website visits (promptelligence.net)
• Book downloads + sales
• Email list growth
• Conversion from organic posts

Brand Voice

Direct. Evidence-based. Empathetic but unsentimental.

Purpose-driven. Clear. Trauma-informed.

No sugar-coating. No fluff.

What Makes This Role Unique

Promptelligence isnt just another brand.

Were building a movement around:

• AI-enabled transformation
• 911 dispatcher mental-health advocacy
• Trauma-informed public-safety innovation
• Real-world reform

The specialist plays a central role in amplifying that impact.