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Veracity Software Inc

Senior Manager, Digital InnovationHomecare

Veracity Software Inc, Covington, Georgia, United States, 30209

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Position Senior Manager, Digital Innovation – Homecare

Location Covington edesun Georgia, United States

Work Type Onsite Monday-Thursday, Remote Friday

Ideal Candidate Minimum 5 years of experience managing e-commerce websites and working in a performance-driven e-commerce environment featuring the end-to-end customer journey and KPIs.

Proven track record of delivering high-performing user experiences and effectively managing a variety of CRM and CMS tools and platforms, with Salesforce or similar content management and marketing suite experience preferred.

Expertise in digital commerce, customer buy flows, A/B testing, and winning creative strategies required.

Key Responsibilities

droit the strategic direction, execution, and performance of the PureWick™ direct-to-consumer digital experience.

Build, manage, and optimize the end-to-end e-commerce website, including buy flows and customer journeys.

ுகிறார்Leveraging e-commerce initiatives, site merchandising, UX strategy, A/B testing, customer segmentation, and personalization. ManageJosei and optimization of CRM and CMS tools/platforms (Salesforce or similar preferred).

Develop and implement digital commerce strategies, customer buy flows, and creative strategies.

Analyze and report on e-commerce KPIs and initiatives.

Align business requirements with program and project execution. Modify strategies based on business needs and performance insights. Manage cross-functional campaigns and multiple concurrent projects.

Education

Bachelor's degree required; MBA preferred.

Experience & Skills

5+ years managing e-commerce websites and performance-driven digital platforms.

Proven track record in delivering high-performing user experiences.

Hands‑on experience with CRM/CMS platforms, preferably Salesforce.

Expertise in digital commerce, customer buy flows, A/B testing, and creative strategy execution.

Ability to align business requirements with program/project execution.

Flexibility to pivot strategies tactically based on business needs.

Experience with cross-functional campaign management and project management.

Healthcare industry experience preferred.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Health Care Provider

Industries

Business Consulting and Services

Consumer Services

Design Services

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