Navajo Agricultural Products Industry
Marketing Communications Coordinator
Navajo Agricultural Products Industry, Farmington, New Mexico, us, 87499
Position Function Summary
Under the direction of the Sales/Marketing Manager, the Marketing Communications Coordinator promotes Navajo Pride brand products to existing and prospective customers through strategic use of designs or creates graphics to meet specific commercial or promotional needs, including packaging displays, logos, and engages in promoting or creating an intended public image for the NAPI organization. The Marketing Communications Coordinator will coordinate special promotional events on and off the farm to include educational presentations and farm tours.
Essential Functions, Duties, and Responsibilities The following statements are essential functions of this position and not intended to be all-inclusive; rather, they are intended to describe the general nature and level of work to be performed. They are not to be construed as an exhaustive list of all responsibilities, duties and skills required of the incumbent, and an employee may be directed to perform other reasonably related job duties and responsibilities. NAPI reserves the right to revise or change the job duties and responsibilities as the need arises, based on business need, and this position description may be updated accordingly. This position description does not constitute a written or implied contract of employment.
General Duties & Responsibilities
Collaborates with sales and marketing team to fully understand product and communication needs.
Gathers the materials necessary to understand the project and competition in the area such as literature or previous marketing campaigns; analyzes these materials to determine the most effective communications technique.
Based on assessment, drafts and proposes communications campaigns, which may include social and online media, print media, direct mail, and other multimedia.
Evaluates success of campaigns when completed.
Creates designs, concepts, and sample layouts based on knowledge of layout principles and aesthetic design concepts.
Determine size and arrangement of illustrative material and copy and select style and size of type.
Presents design ideas and recommendations to sales and marketing manager, and sales team.
Develop graphics and layouts for product illustrations, company logos, and internet websites.
Review final layouts and suggest improvements as needed.
Prepare illustrations or rough sketches of material, discussing them with staff or supervisors and making necessary changes.
Use computer software to generate new images.
Key information into computer equipment to create layouts for staff or supervisor.
Maintain archive of images, photos, or previous work products.
Prepare notes and instructions for workers who assemble and prepare final layouts for printing.
Attend staff meetings to provide management with information concerning the promotion and design of company products or services.
Schedules and develop filming scripts and production.
Collaborate with web design staff to create multimedia web sites that conform to brand and company visual format.
Results Of Action Decisions will have a high degree of impact on operations or services. Errors may result in significant disruption of operations or services or damage to operational activities. Errors in accuracy, judgment, tact or communication could result in a loss of productivity, and a significant loss of credibility and potential income for the organization. Failure to establish and monitor work schedules for the Department will result in an inability to meet deadlines and will delay the completion of records and other projects.
Budgetary & Financial Resources Accountability Position has moderate level of accountability for budgetary or financial decisions, and decisions will have a high degree impact on resource utilization within NAPI; responsible for a moderate level of impact on an operating budget for the Department.
Equipment/Material Management & Accountability Position has a moderate level of responsibility for equipment, material, or supplies; proper utilization is required plus accountability for first-echelon maintenance may be required; minimal authority and accountability for purchase within strict policy guidelines may be present.
Confidential and Sensitive Information
Incumbent has a moderate level of access to sensitive and proprietary company data, including but not limited to services, legal and financial data, and an essential job result is the maintenance of a high level of confidentiality of the information processed by the employee.
Incumbent has a minimal level of access to personal and professional data regarding individual employees and their families, and to personal data regarding customers/clients/members and their families, and must comply with the Fair and Accurate Credit Transactions Act (FACTA) to keep that data secure and private.
Incumbent has no access to health data of employees and their families, and to health data of customers/clients/members and their families, and must comply with the Health Insurance Portability and Accountability Act (HIPAA), to keep that data secure and private.
Independence of Action; Supervision Received The Marketing Communications Coordinator works under general supervision of the Sales/Marketing Manager. Employee performs moderate level of analysis and problem-solving with a moderate degree of independence and discretion.
Supervision Exercised The Marketing Communications Coordinator is responsible for own work, and has no supervisory authority or responsibility, although the Marketing Communications Coordinator may retain functional authority over specific projects or areas of responsibility as specified in this Job Description or otherwise delegated by the Sales/Marketing Manager.
Optimize web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
Prepare or edit organizational publications for internal and external audiences, including employee newsletters, marketing plan, public relations plan.
Contributes to product packaging, development, content & quality control.
Plan development or communication of programs to maintain favorable public or stockholder perceptions of NAPI’s accomplishments, agenda, or environmental responsibility.
Study the objectives, promotional policies, or needs of NAPI to develop marketing communication strategies that will influence public opinion or promote ideas, products, or programs.
Update and maintain content posted on the Web, whether through NAPI’s web page, or relevant social media being used.
Prepare or edit organizational publications, such as employee newsletters, or Board reports for internal and external audiences.
Coordinate public appearances, lectures, contests, or exhibits for clients to increase product or program awareness or to promote goodwill.
Coordinate special events that promote NAPI brand recognition (customer harvest, parades, company‑wide events, etc.).
Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.
Conduct educational tours for schools and other organizations as requested.
Assist with assessment to identify document management requirements of departments. Working with department heads.
Administer document access rights and revision control to ensure integrity of master documents that relate to the NAPI & Navajo Pride trademark logo and packaging designs.
Assist with the design and development of documents and confirm with the approved organization‑wide records management staff (Human Resources, Accounting, etc.).
Other
Works collaboratively, cooperatively, and in coordination with fellow team members and with others in the organization, treats them with respect, courtesy and consideration, and shows understanding and the appropriate support of other team members to help get the job done.
Provides information, guidance and resources to diverse groups of customers, clients and others outside of the organization; treats them in a friendly manner with professionalism, helpfulness, respect, courtesy and consideration at all times regardless of circumstances.
Maintains regular, dependable attendance and punctuality, and physical presence at the assigned worksite; must interact directly with people or objects at the worksite on a regular basis. Communications technology may, for certain tasks and under certain circumstances, enable an employee to effectively perform some of the work‑related duties from home on a temporary basis.
Complies with all applicable environmental health and safety policies, procedures and work rules, giving maximum effort to performing job functions in a manner that protects the health and safety of the incumbent, co‑workers, and the general public.
Performs other duties as assigned and which are deemed necessary or desirable by NAPI.
General Position has a high level of line responsibility and moderate-level authority to make independent decisions over an assigned department or function. A person in this position has a high level of responsibility for a key operation or function.
Seniority level
Entry level
Employment type
Full‑time
Job function
Marketing and Sales
Farming
#J-18808-Ljbffr
Essential Functions, Duties, and Responsibilities The following statements are essential functions of this position and not intended to be all-inclusive; rather, they are intended to describe the general nature and level of work to be performed. They are not to be construed as an exhaustive list of all responsibilities, duties and skills required of the incumbent, and an employee may be directed to perform other reasonably related job duties and responsibilities. NAPI reserves the right to revise or change the job duties and responsibilities as the need arises, based on business need, and this position description may be updated accordingly. This position description does not constitute a written or implied contract of employment.
General Duties & Responsibilities
Collaborates with sales and marketing team to fully understand product and communication needs.
Gathers the materials necessary to understand the project and competition in the area such as literature or previous marketing campaigns; analyzes these materials to determine the most effective communications technique.
Based on assessment, drafts and proposes communications campaigns, which may include social and online media, print media, direct mail, and other multimedia.
Evaluates success of campaigns when completed.
Creates designs, concepts, and sample layouts based on knowledge of layout principles and aesthetic design concepts.
Determine size and arrangement of illustrative material and copy and select style and size of type.
Presents design ideas and recommendations to sales and marketing manager, and sales team.
Develop graphics and layouts for product illustrations, company logos, and internet websites.
Review final layouts and suggest improvements as needed.
Prepare illustrations or rough sketches of material, discussing them with staff or supervisors and making necessary changes.
Use computer software to generate new images.
Key information into computer equipment to create layouts for staff or supervisor.
Maintain archive of images, photos, or previous work products.
Prepare notes and instructions for workers who assemble and prepare final layouts for printing.
Attend staff meetings to provide management with information concerning the promotion and design of company products or services.
Schedules and develop filming scripts and production.
Collaborate with web design staff to create multimedia web sites that conform to brand and company visual format.
Results Of Action Decisions will have a high degree of impact on operations or services. Errors may result in significant disruption of operations or services or damage to operational activities. Errors in accuracy, judgment, tact or communication could result in a loss of productivity, and a significant loss of credibility and potential income for the organization. Failure to establish and monitor work schedules for the Department will result in an inability to meet deadlines and will delay the completion of records and other projects.
Budgetary & Financial Resources Accountability Position has moderate level of accountability for budgetary or financial decisions, and decisions will have a high degree impact on resource utilization within NAPI; responsible for a moderate level of impact on an operating budget for the Department.
Equipment/Material Management & Accountability Position has a moderate level of responsibility for equipment, material, or supplies; proper utilization is required plus accountability for first-echelon maintenance may be required; minimal authority and accountability for purchase within strict policy guidelines may be present.
Confidential and Sensitive Information
Incumbent has a moderate level of access to sensitive and proprietary company data, including but not limited to services, legal and financial data, and an essential job result is the maintenance of a high level of confidentiality of the information processed by the employee.
Incumbent has a minimal level of access to personal and professional data regarding individual employees and their families, and to personal data regarding customers/clients/members and their families, and must comply with the Fair and Accurate Credit Transactions Act (FACTA) to keep that data secure and private.
Incumbent has no access to health data of employees and their families, and to health data of customers/clients/members and their families, and must comply with the Health Insurance Portability and Accountability Act (HIPAA), to keep that data secure and private.
Independence of Action; Supervision Received The Marketing Communications Coordinator works under general supervision of the Sales/Marketing Manager. Employee performs moderate level of analysis and problem-solving with a moderate degree of independence and discretion.
Supervision Exercised The Marketing Communications Coordinator is responsible for own work, and has no supervisory authority or responsibility, although the Marketing Communications Coordinator may retain functional authority over specific projects or areas of responsibility as specified in this Job Description or otherwise delegated by the Sales/Marketing Manager.
Optimize web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
Prepare or edit organizational publications for internal and external audiences, including employee newsletters, marketing plan, public relations plan.
Contributes to product packaging, development, content & quality control.
Plan development or communication of programs to maintain favorable public or stockholder perceptions of NAPI’s accomplishments, agenda, or environmental responsibility.
Study the objectives, promotional policies, or needs of NAPI to develop marketing communication strategies that will influence public opinion or promote ideas, products, or programs.
Update and maintain content posted on the Web, whether through NAPI’s web page, or relevant social media being used.
Prepare or edit organizational publications, such as employee newsletters, or Board reports for internal and external audiences.
Coordinate public appearances, lectures, contests, or exhibits for clients to increase product or program awareness or to promote goodwill.
Coordinate special events that promote NAPI brand recognition (customer harvest, parades, company‑wide events, etc.).
Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.
Conduct educational tours for schools and other organizations as requested.
Assist with assessment to identify document management requirements of departments. Working with department heads.
Administer document access rights and revision control to ensure integrity of master documents that relate to the NAPI & Navajo Pride trademark logo and packaging designs.
Assist with the design and development of documents and confirm with the approved organization‑wide records management staff (Human Resources, Accounting, etc.).
Other
Works collaboratively, cooperatively, and in coordination with fellow team members and with others in the organization, treats them with respect, courtesy and consideration, and shows understanding and the appropriate support of other team members to help get the job done.
Provides information, guidance and resources to diverse groups of customers, clients and others outside of the organization; treats them in a friendly manner with professionalism, helpfulness, respect, courtesy and consideration at all times regardless of circumstances.
Maintains regular, dependable attendance and punctuality, and physical presence at the assigned worksite; must interact directly with people or objects at the worksite on a regular basis. Communications technology may, for certain tasks and under certain circumstances, enable an employee to effectively perform some of the work‑related duties from home on a temporary basis.
Complies with all applicable environmental health and safety policies, procedures and work rules, giving maximum effort to performing job functions in a manner that protects the health and safety of the incumbent, co‑workers, and the general public.
Performs other duties as assigned and which are deemed necessary or desirable by NAPI.
General Position has a high level of line responsibility and moderate-level authority to make independent decisions over an assigned department or function. A person in this position has a high level of responsibility for a key operation or function.
Seniority level
Entry level
Employment type
Full‑time
Job function
Marketing and Sales
Farming
#J-18808-Ljbffr