Mighty & True
We are looking for a strategic
Demand Generation Manager
to design, orchestrate, and optimize a high‑volume demand motion. In this 8‑week engagement, you will serve as the central point of coordination between paid media, lifecycle marketing, analytics, and platform owners, with the goal to drive trial starts and accelerate trial‑to‑paid conversion within a fast‑velocity sales cycle.
Responsibilities
Design the demand generation framework for a high‑volume account universe (~50k accounts) focusing on trial‑led acquisition.
Maintain a single, integrated view of live campaigns, upcoming launches, and active tests.
Lead weekly checkpoints to track momentum, performance, and risks.
6sense Account‑Based Motion
Lead the strategy and rollout of a targeted account motion using 6sense.
Partner with platform owners to validate segmentation and define engagement plays aligned to conversion goals.
Ensure consistency between intent signals, paid media targeting, and downstream lifecycle experiences.
Own the paid social strategy (channel selection, audience targeting, budget phasing) JAN to support trial acquisition.
Collaborate with the performance team to adjust targeting and prioritization based on real‑time results.
Performance & Insights
Define success metrics across the funnel, specifically trial starts, engagement, and trial‑to‑paid conversion.
Analyze performance trends to provide actionable optimization recommendations.
The Ideal Candidate
Experience:
Strong background in B2B demand generation, specifically in high‑volume, product‑led (PLG), or trial‑based motions.
Tech Stack:
Hands‑on familiarity with
6sense and paid social platforms, with the ability to translate intent signals into media action.
Mindset:
Operate as a strategic orchestrator, not just a tactical executor; comfortable managing complexity across multiple teams.
Data‑Driven:
Possess a bias toward testing, learning, and optimization.
Success Metrics
Program Setup:
Complete the setup of key program components (target lists, 6sense models, nurture operations).
Accuracy:
Maintain 100% tracking accuracy for attribution‑related fields across active campaigns.
Delivery:
Maintain 95%+ on‑time delivery across key milestones and launches.
Seniority Level Mid‑Senior level
Employment Type Contract
Job Function Management and Manufacturing
Location: Dallas, TX (remote available).
#J-18808-Ljbffr
Demand Generation Manager
to design, orchestrate, and optimize a high‑volume demand motion. In this 8‑week engagement, you will serve as the central point of coordination between paid media, lifecycle marketing, analytics, and platform owners, with the goal to drive trial starts and accelerate trial‑to‑paid conversion within a fast‑velocity sales cycle.
Responsibilities
Design the demand generation framework for a high‑volume account universe (~50k accounts) focusing on trial‑led acquisition.
Maintain a single, integrated view of live campaigns, upcoming launches, and active tests.
Lead weekly checkpoints to track momentum, performance, and risks.
6sense Account‑Based Motion
Lead the strategy and rollout of a targeted account motion using 6sense.
Partner with platform owners to validate segmentation and define engagement plays aligned to conversion goals.
Ensure consistency between intent signals, paid media targeting, and downstream lifecycle experiences.
Own the paid social strategy (channel selection, audience targeting, budget phasing) JAN to support trial acquisition.
Collaborate with the performance team to adjust targeting and prioritization based on real‑time results.
Performance & Insights
Define success metrics across the funnel, specifically trial starts, engagement, and trial‑to‑paid conversion.
Analyze performance trends to provide actionable optimization recommendations.
The Ideal Candidate
Experience:
Strong background in B2B demand generation, specifically in high‑volume, product‑led (PLG), or trial‑based motions.
Tech Stack:
Hands‑on familiarity with
6sense and paid social platforms, with the ability to translate intent signals into media action.
Mindset:
Operate as a strategic orchestrator, not just a tactical executor; comfortable managing complexity across multiple teams.
Data‑Driven:
Possess a bias toward testing, learning, and optimization.
Success Metrics
Program Setup:
Complete the setup of key program components (target lists, 6sense models, nurture operations).
Accuracy:
Maintain 100% tracking accuracy for attribution‑related fields across active campaigns.
Delivery:
Maintain 95%+ on‑time delivery across key milestones and launches.
Seniority Level Mid‑Senior level
Employment Type Contract
Job Function Management and Manufacturing
Location: Dallas, TX (remote available).
#J-18808-Ljbffr