Mighty & True
Integrated Demand Generation Manager (Strategy, Media & ABM Orchestration)
Mighty & True, Austin, Texas, us, 78716
Integrated Demand Generation Manager (Strategy, Media & ABM Orchestration)
Contract Type:
8-Week Contract (Potential for extension/renewal)
The Role We are looking for a strategic
Demand Generation Manager
to design, orchestrate, and optimize a high-volume demand motion.
In this 8-week engagement, you will serve as the central point of coordination between paid media, lifecycle marketing, analytics, and platform owners. Your goal is to drive trial starts and accelerate trial-to-paid conversion within a fast-velocity sales cycle.
You will not just be executing tactical tasks; you will be the strategic orchestrator ensuring all programs launch efficiently and deliver impact against subscriber growth goals.
All roles at Mighty &True come with position agreements that detail what each role is accountable and the strategic and tactical work that is involved in the job. Below is a summary of the work for which this position is accountable.
Job Outline
Design the demand generation framework for a high-volume account universe (~50k accounts) focusing on trial-led acquisition.
Maintain a single, integrated view of live campaigns, upcoming launches, and active tests.
Lead weekly checkpoints to track momentum, performance, and risks.
2. 6sense Account-Based Motion
Lead the strategy and rollout of a targeted account motion using 6sense.
Partner with platform owners to validate segmentation and define engagement plays aligned to conversion goals.
Ensure consistency between intent signals, paid media targeting, and downstream lifecycle experiences.
Own the paid social strategy (channel selection, audience targeting, budget phasing) to support trial acquisition.
Collaborate with the performance team to adjust targeting and prioritization based on real-time results.
4. Performance & Insights
Define success metrics across the funnel, specifically trial starts, engagement, and trial-to-paid conversion.
Analyze performance trends to provide actionable optimization recommendations.
Qualifications Following are guidelines on qualifications and nice-to-haves.We're really looking for people that live our values, are easy to get along with and are willing to help us make M&Tbetter every day.
The Ideal Candidate
Experience:
Strong background in B2B demand generation, specifically in high-volume, product-led (PLG), or trial-based motions.
Tech Stack:
Hands-on familiarity with
6sense
and
Paid Social
platforms, with the ability to translate intent signals into media action.
Mindset:
You operate as a strategic orchestrator, not just a tactical executor. You are comfortable managing complexity across multiple teams.
Data-Driven:
You possess a bias toward testing, learning, and optimization.
Success Metrics (The First 8 Weeks)
Program Setup:
Complete the setup of key program components (target lists, 6sense models, nurture operations).
Accuracy:
Maintain 100% tracking accuracy for attribution-related fields across active campaigns.
Delivery:
Maintain 95%+ on-time delivery across key milestones and launches.
This is an 8-week contract position that could lead to additional part-time or full-time work. No full-time benefits are included.
#J-18808-Ljbffr
8-Week Contract (Potential for extension/renewal)
The Role We are looking for a strategic
Demand Generation Manager
to design, orchestrate, and optimize a high-volume demand motion.
In this 8-week engagement, you will serve as the central point of coordination between paid media, lifecycle marketing, analytics, and platform owners. Your goal is to drive trial starts and accelerate trial-to-paid conversion within a fast-velocity sales cycle.
You will not just be executing tactical tasks; you will be the strategic orchestrator ensuring all programs launch efficiently and deliver impact against subscriber growth goals.
All roles at Mighty &True come with position agreements that detail what each role is accountable and the strategic and tactical work that is involved in the job. Below is a summary of the work for which this position is accountable.
Job Outline
Design the demand generation framework for a high-volume account universe (~50k accounts) focusing on trial-led acquisition.
Maintain a single, integrated view of live campaigns, upcoming launches, and active tests.
Lead weekly checkpoints to track momentum, performance, and risks.
2. 6sense Account-Based Motion
Lead the strategy and rollout of a targeted account motion using 6sense.
Partner with platform owners to validate segmentation and define engagement plays aligned to conversion goals.
Ensure consistency between intent signals, paid media targeting, and downstream lifecycle experiences.
Own the paid social strategy (channel selection, audience targeting, budget phasing) to support trial acquisition.
Collaborate with the performance team to adjust targeting and prioritization based on real-time results.
4. Performance & Insights
Define success metrics across the funnel, specifically trial starts, engagement, and trial-to-paid conversion.
Analyze performance trends to provide actionable optimization recommendations.
Qualifications Following are guidelines on qualifications and nice-to-haves.We're really looking for people that live our values, are easy to get along with and are willing to help us make M&Tbetter every day.
The Ideal Candidate
Experience:
Strong background in B2B demand generation, specifically in high-volume, product-led (PLG), or trial-based motions.
Tech Stack:
Hands-on familiarity with
6sense
and
Paid Social
platforms, with the ability to translate intent signals into media action.
Mindset:
You operate as a strategic orchestrator, not just a tactical executor. You are comfortable managing complexity across multiple teams.
Data-Driven:
You possess a bias toward testing, learning, and optimization.
Success Metrics (The First 8 Weeks)
Program Setup:
Complete the setup of key program components (target lists, 6sense models, nurture operations).
Accuracy:
Maintain 100% tracking accuracy for attribution-related fields across active campaigns.
Delivery:
Maintain 95%+ on-time delivery across key milestones and launches.
This is an 8-week contract position that could lead to additional part-time or full-time work. No full-time benefits are included.
#J-18808-Ljbffr