Marketing Manager Job at Gentiva in Atlanta

Join to apply for the Marketing Manager role at Gentiva Overview Elevate Brands. Drive Impact. Advance Healthcare Marketing. We’re looking for a strategic and hands‑on Marketing Manager to help drive brand awareness, demand, and growth across multiple channels. This role supports marketing for all business lines (hospice, home health, and palliative) and corporate departments (recruiting, human resources, sales, etc.). You’ll play a key role in turning business objectives into integrated marketing programs that support both corporate initiatives and local market needs. Key Responsibilities Develop and execute integrated marketing campaigns across digital, social, email, web, and print channels Manage campaign timelines, budgets, and deliverables to ensure on‑time, on‑brand execution Partner closely with sales, operations, and leadership to align marketing efforts with growth goals Oversee content development, including messaging, creative briefs, and asset production Manage agency and vendor relationships, including creative, promotional, and print partners Support local market marketing efforts with scalable, brand‑compliant tools and resources Manage day‑to‑day communications and assignments with external and internal stakeholders, including agencies and operational departments Track, analyze, and report on campaign performance; use insights to optimize results Ensure all marketing materials adhere to brand standards and regulatory/compliance requirements Stay current on industry trends, competitive activity, and emerging marketing best practices Qualifications Bachelor’s degree in Marketing, Communications, Business, or a related field 7+ years of experience in marketing, brand management, or integrated campaign execution Strong understanding of digital marketing channels (paid media, SEO, email, social) Proven ability to manage multiple projects simultaneously in a fast‑paced environment Experience working with cross‑functional teams and external vendors Data‑driven mindset with comfort analyzing performance metrics and KPIs Excellent written and verbal communication skills Healthcare, multi‑location, or B2B/B2C hybrid experience is a plus Strong Skills In The Following Areas Lytho Workflow or similar creative project management experience Microsoft Teams and Office skills (PowerPoint, Word, Excel) Team player, positive attitude, self‑starter Ability to think through projects and assess resources Strong communication skills, both verbal and written Highly detailed and organized Benefits For All Associates (Full‑Time, Part‑Time & Per Diem) Competitive Pay 401(k) with Company Match Career Advancement Opportunities National & Local Recognition Programs Teammate Assistance Fund Additional Full‑Time Benefits Medical, Dental, Vision Insurance Mileage Reimbursement or Fleet Vehicle Program Generous Paid Time Off + 7 Paid Holidays Wellness Programs (Telemedicine, Diabetes Management, Joint & Spine Concierge Care) Education Support & Tuition Assistance (ASN to BSN, BSN to MSN) Free Continuing Education Units (CEUs) Company‑paid Life & Long‑Term Disability Insurance Voluntary Benefits (Pet, Critical Illness, Accident, LTC) Legalese This is a safety‑sensitive position Employee must meet minimum requirements to be eligible for benefits Where applicable, employee must meet state specific requirements We are proud to be an EEO employer We maintain a drug‑free workplace Apply now to become a driving force in our marketing team where your leadership will help expand access, build partnerships, and transform care. ReqID: 2025‑132086 Category: Corporate Position Type: Full‑Time Company: Gentiva Seniority level: Mid‑Senior level Employment type: Full‑time Job function: Marketing and Sales Industries: Hospitals and Health Care Referrals increase your chances of interviewing at Gentiva by 2x #J-18808-Ljbffr