VML
This range is provided by VML. Your actual pay will be based on your skills and experience talk with your recruiter to learn more.
Overview
Associate Director, Paid Media - W2 hourly Freelance. Hybrid Schedule. The role is to assist in delivering paid media campaigns for our clients. The Associate Director, Paid Media - W2 hourly Freelance is responsible for creating and maintaining media campaigns for our clients across all media channels (Paid Search, Social, Display, Video, Native & More). The role is dedicated to a specific client(s) to fulfill media operation excellence with VMLs approach to digital media.
Responsibilities
- Daily campaign check ins and ensure that all required campaigns are live/paused/ended
- Digital platforms spend and pacing management; re-allocating unspent dollars based on calculations, performance, and business objectives.
- Develop Platform Trafficking Sheet by interpreting requirements brief within the parameters of specific platform, campaign, and objective
- Provide recommendations to analytics team and Media strategist for changes within bid strategies, audiences, and creatives.
- Upload/edit digital campaigns within Digital Media Platforms (Meta Business Manager, DV360, Google Ads, LinkedIN & More).
- Utilize and understand large data dumps to upload/change/ create campaigns through bulk processes
- Navigate through all digital platforms required to service a client
- Identify platform optimization needs and work with Media Strategists and/or Media Director to level-set performance
- Interpretation and execution of media optimization roadmaps across channels, independently from direct report.
- Assists with training and onboarding of Associate Connections Manager
- Passing off trafficking requirements to offshore Ad Ops team
Qualifications
- 4 6+ years professional work experience, Agency Experience preferred
- Minimum 2+ years paid media experience
- Specific understanding of digital media buying, trafficking, and pacing across Paid Search, Programmatic, and Paid Social channels
- Strong mathematical reasoning skills
- Problem solving abilities
- Strong self-management and time management skills
- Professional and Proactive Communication skills
Seniority level
- Mid-Senior level
Employment type
- Temporary
Job function
- Marketing
Industries
- Technology, Information and Media, Advertising Services, and Marketing Services
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