AAA Life Insurance Company is hiring: Senior Paid Media Campaign Specialist in L

divh2Senior Paid Media Campaign Specialist/h2pOperating within the core values and operating principles of the organization, the Senior Paid Media Campaign Specialist will lead the strategy, execution, and optimization of AAA Lifes paid media campaigns. This position requires demonstrated success in managing large-scale, performance-driven campaigns and the ability to lead cross-functional teams and vendor relationships. The ideal candidate brings deep expertise in digital advertising platforms, campaign analytics, and media strategy./ph2Responsibilities/h2olliOwn strategy and execution for paid media campaigns to meet aggressive sales and conversion targets./liliProvide advanced performance analysis and optimization recommendations based on KPIs and benchmarks./liliLead strategic media planning discussions and present insights to internal stakeholders and leadership./liliEstablish best practices for campaign setup, tracking, and reporting across all digital media channels./liliOversee monthly budgets, manage large-scale media investments, and ensure spend alignment with ROI goals./liliGuide creative development by providing performance-informed briefs for copy, design, and video assets./liliManage vendor relationships, ensuring accountability, innovation, and alignment with strategic objectives./liliEvaluate and recommend new advertising technologies, partners, and trends for testing and adoption./liliLead the end-to-end process for contract management, compliance, and risk mitigation with new media vendors./liliCreate executive-level dashboards and performance presentations for internal and external stakeholders./liliMentor junior team members and contribute to departmental process improvements and knowledge sharing./liliStay current with the latest trends in paid media, attribution modeling, privacy regulations, and martech platforms./li/olh2Qualifications/h2ulliBachelors degree in marketing, communications, business, or a related field./lili57+ years of experience in digital marketing and paid media management, ideally in a performance-driven environment./liliDemonstrated experience managing six-figure+ media budgets and cross-platform campaigns (Google Ads, Meta, Programmatic, etc.)./liliAdvanced proficiency with Google Analytics, Google Tag Manager, and campaign attribution tools./liliExperience leading vendor relationships and negotiating media buys./liliProficient in Microsoft Excel and other analytics/reporting tools (e.g., Tableau, Looker, Power BI preferred)./liliAbility to manage multiple projects simultaneously in a fast-paced environment./li/ulpstrongWhat We Offer:/strong/pulliA collaborative, energetic work environment where you can put your passion for people to work/liliMedical, Dental, Vision, Life and Disability coverage available day one/liliPension Plan/liliPerformance-based incentive plan/lili401k available with a Company match/liliHolidays and Paid Time Off/liliAAA Basic Membership/li/ul/div