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Lenz Truck Center

General Sales Manager (GSM)

Lenz Truck Center, Fond du Lac, Wisconsin, United States, 54035

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Position Summary Lenz Truck Center is seeking a proven General Sales Manager (GSM) to lead the Sales and Finance operations at our Fond du Lac, WI location. This is a hands-on leadership role responsible for people, process, pricing, inventory, deal structure, and execution. The GSM will own day to day sales operations and be accountable for driving consistent, professional performance.

This role is ideal for a disciplined, competitive leader who believes strong processes, clear accountability, and daily execution drive results.

Key Responsibilities Sales & F&I Leadership

Desk, structure, and approve retail deals

Oversee and approve trade appraisals

Ensure compliant profitable deal structures

Monitor front end and back end gross performance daily

Actively assist in sales and F&I production when staffing requires hands on support

Inventory & Pricing Management

Review vehicle pricing using market data

Manage inventory aging and turn strategies

Partner on inventory acquisition to align with market demand

Team Leadership & Accountability

Lead sales meetings and ongoing training

Coach, and develop sales and F&I staff

Establish and maintain a culture of accountability, preparation, and performance

CRM, Leads & Technology

Own lead management, response standards, and follow-up execution

Monitor lead to sale performance metrics and enforce CRM compliance

Qualifications

Proven experience as a General Sales Manager or senior sales leader

Strong desking, deal-structuring, and trade appraisal experience

Demonstrated success improving sales volume, gross, and inventory performance

Advanced working knowledge of Cox Automotive Software

Ability to lead from the front and produce when needed

Comfortable delivering direct feedback and managing performance

Schedule Full-time, on-site leadership role. Schedule aligned with business needs, including evenings and weekends as required.

Why Lenz Truck Center Lenz Truck Center is a high volume, growth oriented used truck dealership focused on professionalism, accountability, and results. We believe strong leadership drives strong teams, and strong teams win.

We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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