Columbus Staffing is hiring: Marketing Strategy Lead, Consumer Bank (Paid Channe

Marketing Strategy Lead- Vice President The Consumer Bank Marketing Acquisition team is responsible for developing and leading integrated marketing campaigns designed to profitably acquire primary bank relationships and grow share of wallet for the Consumer Bank. As a Marketing Strategy Lead- Vice President on the Acquisition Marketing team, you will manage paid digital channels such as Paid Search and Paid Social for acquisition marketing programs designed to drive new-to-deposit household growth profitably. Act as a thought leader in paid digital channels, presenting ideas to persuade, educate, and enhance organizational understanding. Craft strategic marketing plans using qualitative and quantitative data to produce measurable results. Navigate a matrixed organization, influence partners, build consensus, and coordinate audience targeting, channel plans, and creative. Work with analytics to understand performance, test results, and profitability; utilize data to drive decisions and optimize marketing. Identify new capabilities to improve program performance, support new initiatives, and recommend proactive enhancements. Lead reporting efforts, including forecasting, performance analysis, and test result communication. Effectively communicate complex digital channel insights and trends to non-technical partners, highlighting actionable opportunities. Has deep performance marketing experience in digital marketing (paid social, paid search, affiliate, display) Experienced manager of marketing budgets, forecasts, and expected returns Has ability to build a robust roadmap with a test-and-learn agenda project prioritization Skilled working in a highly matrixed organization and using data to influence stakeholders and partners Is data driven and analytical, while also being a creative and solution-focused problem-solver Is focused on how marketing drives quantifiable business results Is vigorous and thorough in their management of details; Loves testing, learning, and taking calculated risks Excels at managing multiple initiatives simultaneously within tight deadlines Highly proficient in Microsoft Excel and Power Point ~ 7+ years of marketing experience, preferably with expertise in digital marketing and paid media ~ Financial services industry experience a plus Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Equal Opportunity Employer/Disability/Veterans