24 Seven Talent is hiring: Media Planner (Display) in New York

Title: Media Planner (Display) Location: NYC Onsite: hybrid 3 days/week Key Responsibilities Lead end-to-end programmatic paid display and video channel strategy, execution, and optimization Strong understanding of data-driven targeting and brand safety standards applicable to display advertising Design and manage audience segmentation, creative rotation, and budget pacing Develop a rigorous testing roadmap to improve performance outcomes (audiences, creative, bidding, placements) Collaborate with in-house media strategy team to develop and build high-performing creative based on performance and insights Collaborate with Analytics team members to execute testing plans across platforms (i.e. A/B Testing, Conversion Lift) Analyze performance trends on an ongoing basis and benchmark across key metrics (i.e. CVR, CPA) to make impactful optimizations to improve performance on an ongoing basis Required Qualifications 5–7 years of experience managing paid display campaigns in platform at scale (agency or in-house) 2+ years in performance marketing Deep expertise in Google Marketing Platform (DV360, SA360, and CM360) or The Trade Desk with proven campaign success. Deep understanding of ad servers like CM360 Experience developing and adhering to project management best practices to delivery error free campaigns Strong understanding of audience targeting, creative optimization, platform features Analytical skills with proven experience hitting ROAS, CPA, or CPI goals Seniority level Mid-Senior level Employment type Full-time Job function Management Industries Book and Periodical Publishing, Marketing Services, and Advertising Services #J-18808-Ljbffr