Growth Marketer Job at Oso Security, Inc in New York

Old problem, new $25B+ market Companies like AWS, Stripe, and Twilio have shown that if a technology isn't core to your value proposition, you should offload it. Still, every engineering team builds and rebuilds one piece: authorization-how you control who has access to what in your app. We intend to change that. We see a world where developers never roll their own authorization again, and instead say, “Just use Oso” —the same way you might say, “Just use Postgres.” In doing so, we're creating the $25B+ authorization market. Why Oso? Traction : Oso is used by thousands of companies from startups to the Fortune 500, like Wayfair, ProductBoard, Vanta, Brex, Verizon, ZoomInfo, and Duolingo. Capital : We're backed by the world's best investors, including Sequoia, Felicis, and a standout group of infrastructure founders and operators: Olivier Pomel (Founder, Datadog), Dev Ittycheria (CEO, MongoDB), Armon Dadgar (Founder, HashiCorp), Edith Harbaugh (Founder, LaunchDarkly), Guy Podjarny (Founder, Snyk), Paul Copplestone (Founder, Supabase), Christina Cacioppo (Founder, Vanta), and Calvin French-Owen (Founder, Segment). Team : We've spent 5+ years going deep on the domain, meeting with thousands of engineering teams, and solving one of the hardest problems in software. We have two of the best developer go-to-market leaders on earth who have done it before at MongoDB and Snyk. Why now? We're at an inflection point. The opportunity is for you to join now, in a role that's bigger and different than usual. What you'll do Shape the story - You'll contribute to product marketing, helping to craft the positioning, messaging, and GTM strategy for Oso's products. Execute our demand gen engine - You'll design and run campaigns to get Oso in front of developers and decision-makers, driving qualified leads through multi-channel strategies. Educate and inspire - Authorization is a new topic for many developers, and we need your help to bring them into the fold through compelling messaging, content, and thought leadership. Accelerate adoption - You'll ensure that when developers land on Oso, they understand the value quickly and find a clear path to adoption through optimized landing pages, nurture campaigns, and onboarding flows. Optimize for growth - You'll experiment relentlessly-testing copy, channels, and strategies to refine and scale what works. Who you are You’re technical enough to grok developer tools and comfortable engaging with technical audiences. You can simplify complex, technical topics into concise and punchy writing. You’ve owned demand generation and/or product marketing for a B2B SaaS company, ideally one targeting developers. You have a deep understanding of the B2B marketing funnel and how to build effective, scalable campaigns. You know how to experiment, track metrics, and optimize for performance. You care about results over vanity metrics. You’re a builder‑comfortable operating in ambiguity and excited to define your own playbook. Why you might not want to join Oso We’re a high‑ownership environment. You won’t be handed a playbook; you’ll be expected to build it. If you prefer highly structured roles, Oso might not be the right fit. But if you want to own marketing strategy at an inflection point startup , this is it. Benefits Competitive health, dental, and vision coverage Mental healthcare to all employees and anyone in their family through Spring Health Unlimited access to financial advisors through Northstar Equity Package Unlimited paid time off (PTO) Paid parental leave Flexible work options One Medical Membership Quarterly hackathons… and prizes! Free team lunches every month The starting salary for this role is between $100,000-$200,000/year plus equity. Your exact offer will vary based on a number of factors including experience level, skillset, market location, and balancing internal equity relative to peers at the company. Oso is an equal opportunity employer. All applicants will be considered for employment regardless of race, color, national origin, religion, sex, age, disability, sexual orientation, gender identity, veteran or disability status. #J-18808-Ljbffr In Summary: Oso is used by thousands of companies from startups to the Fortune 500, like Wayfair, ProductBoard, Vanta, Brex, Verizon, ZoomInfo, and Duolingo . The opportunity is for you to join now, in a role that's bigger and different than usual . The starting salary for this role is between $100,000-$200,000/year plus equity . En Español: Viejo problema, nuevo mercado de $ 25B + Empresas como AWS, Stripe y Twilio han demostrado que si una tecnología no es el núcleo de su propuesta de valor, usted debe descargarla. Aún así, cada equipo de ingeniería construye y reconstruye una pieza: autorización-cómo controlar quién tiene acceso a qué en su aplicación. Tenemos la intención de cambiar eso. Vemos un mundo donde los desarrolladores nunca vuelven a lanzar sus propias autorizaciones, y en cambio dicen, Simplemente utilice Oso De la misma manera que se podría decir, ??Simplementamente use Postgres. La oportunidad es para que te unan ahora, en un papel más grande y diferente de lo habitual. Lo que harás Forma la historia - Contribuirá al marketing del producto, ayudando a elaborar el posicionamiento, mensajería y estrategia GTM para los productos de Oso. Ejecutar nuestro motor de generación de demanda - Diseñará y ejecutará campañas de Oso para ponerse frente a desarrolladores y tomadores de decisiones, conduciendo clientes potenciales calificados a través de estrategias multicanal. Educar y desarrollar - Autorización es un tema nuevo para muchos desarrollistas, y necesitamos tu ayuda para inspirarlos a la red mediante mensajes convincentes, contenido y liderazgo mental. Acelerar la adopción - Te aseguraras de que cuando los desarrollados aterricen en Oso, comprendan rápidamente el valor y encuentren un camino claro para llevar una adopción a través del desembarque optimizado de canales, las campaña de desarrollo nurtureo, y experimentos sobre flujos de crecimiento tecnológicos. Usted se preocupa por los resultados sobre las métricas de vanidad. usted es un constructor cómodo que opera en la ambigüedad y emocionado de definir su propio libro de jugadas. ¿Por qué no quiere unirse a Oso Somos un entorno de alta propiedad. No le entregarán un libro de juego; se esperará que lo construya. Si prefiere roles altamente estructurados, Oso puede no ser el ajuste adecuado. Pero si desea poseer una estrategia de marketing en una startup punto de inflexión , esto es todo. Beneficios Cuidado mental competitivo para todos los empleados y cualquier persona en su familia a través de Spring Health acceso ilimitado a asesores financieros a través del paquete Northstar Equity Unlimited time off (PTO) Paid parental leave ofrece opciones sexuales flexibles Miembros trimestralmente orientación al trabajo Oso ... y premios! ¡El salario gratuito para cada equipo profesional varía entre este nivel de identidad nacional de edad e igualdad de género, incluido el número de personas con discapacidades sociales o la situación laboral.