Softr is the most intuitive no-code AI powered platform for building business apps such as internal tools and client portals, powered by your data (Softr Databases, Airtable, Hubspot, SQL, etc).
If you’re interested in being on the cutting edge of technology and advancing your career at a fast-growing, lean, impact-driven company, then read on…
Our mission is to empower billions of knowledge workers to create their own software, for their work and life.
Since our launch in 2021, over 1 million+ teams have built client portals, employee intranets, project management tools, dashboards, CRMs, inventory management systems, and other custom business apps on Softr. Global innovators like Google, Make, Clay, Hulk, MIT, and thousands of SMBs worldwide leverage Softr to build apps solve mission‑critical workflows in record time.
We’re a fully remote, distributed and diverse team of curious, ambitious, hungry and humble individuals.
Who we’re looking for
An experienced growth marketer to help us design, implement and scale a high‑impact marketing strategy at Softr. This is a rare opportunity to help define and execute core company growth strategies and build drivers for consistent growth patterns. You’ll report to our Head of Marketing and work with the broader marketing team.
In this role you will
Design, implement and scale our growth marketing strategies for all marketing channels (both B2B and B2C).
Help increase customer acquisition, engagement and retention.
Run experiments in different marketing channels to identify what works best for Softr’s business and product.
Be knowledgeable of online advertising platforms and analytics tools for online channels (Google Ads, Facebook Ads, Google Analytics, etc.).
Be analytical and measure the success of our GTM strategy in user acquisition, retention, engagement and monetization. Define and report on metrics regularly to the leadership team.
Collaborate and partner with the product team on in‑product growth topics, and with the community on community‑driven initiatives.
Grow the Softr customer base through co‑marketing opportunities with other companies and partnerships (e.g. with third‑party communities, agencies, educational institutions, incubators/accelerators, tech newsletters/podcasts), in collaboration with our Community Lead.
What you bring to the table
Experienced with horizontal, PLG‑type SaaS companies. Ideally you have helped early‑stage companies figure out scalable and defensible marketing acquisition channels and helped grow to the Series B stage and beyond.
Have breadth across all areas of growth marketing, with depth in some of these areas: content & SEO, email/lifecycle marketing, website management & conversion rate optimizations, marketing ops and analytics. Help us scale channels that work for us, and figure out what other channels we should experiment and find fit.
Passion for no‑code and automation and the audience we serve. We’re looking for someone excited about the no‑code space and who wants to dive deep into understanding our audience. Bonus points if you’ve used no‑code and automation platforms meaningfully (for work, side projects, we want to learn about them all).
Excellent written and verbal communication skills. We’re a 100% remote team, and writing is our primary means of communication at Softr. And we talk to customers a lot, so you must be strong in communicating with them and gathering insights in real‑time.
Love for solving problems. Our customers range from individuals to some of the Fortune 500 companies, and they are all unique. You are able to understand their specific needs, answer questions, and solve problems on the fly.
You care deeply about users. You are customer‑centric and have experience building and maintaining relationships with complex, multi‑geographical customers. You are a customer‑focused marketer and want to understand and connect with our audience deeply to inform our marketing.
Urgency is your mindset. You act with speed in everything you do, yet never lose sight of the bigger picture. As a part of a fast‑growing company, you’ll juggle a variety of initiatives at once, and as a part of a distributed team, you’ll be trusted to work with minimal supervision. You’re organized, outstanding at multitasking and able to operate effectively with ambiguity and change. You will also have strong decision‑making skills.
Strategic and scrappy. As an early‑stage company, we are still building out our growth engine. You should be excited about the opportunity to get in on the ground floor. You’ll be hands‑on building and executing in tools, but you’ll also need to set goals and budgets, prioritize initiatives, and report on key metrics to the entire company.
Benefits
Fast‑growing company and opportunity to make an impact on a large scale.
Competitive startup salary and equity options.
Fully remote and flexible work schedule.
High ownership, zero bureaucracy. Lean team, get things done mindset.
Annual company retreat and team gatherings.
Opportunity to build up sales motion from the ground up and have an outsized impact on the company’s trajectory.
Work directly with the founders and leadership team.
Our customers love Softr (1M+ users and growing)! A daily dose of customer love and positive feedback that rewards your work.
Backed by the best – we are well‑resourced, profitable, and backed by best investors, like FirstMark Capital and the world’s best angel investors like Gokul Rajaram, Scott Belsky, Brian Balfour, Cristina Cordova and more (check out the full list here).
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In Summary: Softr is the most intuitive no-code AI powered platform for building business apps . Over 1 million+ teams have built client portals, employee intranets, project management tools, dashboards, CRMs and CRMs on Softr . Google, Make, Clay, Hulk, MIT, and thousands of SMBs worldwide leverage Softr to build apps solve mission‑critical workflows .
En Español: Softr es la plataforma más intuitiva sin código impulsada por IA para crear aplicaciones empresariales como herramientas internas y portales de clientes, basadas en sus datos (Softr Databases, Airtable, Hubspot, SQL, etc.). Si está interesado en estar a la vanguardia de la tecnología y avanzar en su carrera en una empresa de rápido crecimiento, delgada e impulsiva por el impacto, lea sobre... Nuestra misión es empoderar a miles de millones de trabajadores del conocimiento para que creen su propio software, para su trabajo y vida. Desde nuestro lanzamiento en 2021, más de 1 millón de equipos han construido portales client, intranets, herramienta de gestión de proyectos, tableros de control, CRMs, sistemas de administración de inventario y otras aplicaciones comerciales personalizadas en Softr. Los innovadores globales como Google, Make, SMK, Hulk, MIT y miles de empresas remotas aprovechan esta oportunidad para resolver los flujos de trabajo críticos de softría en todo el mundo. Usted informará a nuestro Jefe de Marketing y trabajará con el equipo de marketing más amplio. En este papel diseñará, implementará e ampliará nuestras estrategias de mercadotecnia de crecimiento para todos los canales de mercadeo (tanto B2B como B2C). Ayudará a aumentar la adquisición, participación y retención de clientes. Realizará experimentos en diferentes vías de marketing para identificar lo que funciona mejor para su negocio y producto Softrs. Conocerá las plataformas publicitarias en línea y herramientas analíticas para canales online (Google Ads, Facebook Ads, Google Analytics, etc.). Será analítico y medirá el éxito de nuestra estrategia GTM en aquisición de usuarios, retención, compromiso y monetización. Definir e informar sobre métricas regularmente al equipo de liderazgo. Colaborar y asociarse con el grupo de productos en temas de desarrollo del producto, y con la comunidad en iniciativas impulsadas por la comunidad. Idealmente, ha ayudado a las empresas de primera fase a encontrar canales escaltables y defendibles de adquisición de marketing y ha contribuido a crecer hasta la etapa B. Buscamos alguien que esté entusiasmado con el espacio sin código y quiera profundizar en nuestra comprensión de nuestras relaciones con los clientes. Puntos bonificados si se han utilizado de manera significativa las plataformas no-código y automatización (para trabajar, proyectos paralelos, queremos aprender sobre todas ellas). Somos un excelente equipo de comunicación por escrito y verbal. Usted es un vendedor centrado en el cliente y desea comprender y conectar con nuestra audiencia para informar profundamente nuestro marketing. La urgencia es su mentalidad. Acciona rápidamente en todo lo que hace, pero nunca pierde de vista la imagen más grande. Como parte de una empresa de rápido crecimiento, va a hacer malabares con varias iniciativas al mismo tiempo, y como parte de un equipo distribuido, se le confiará en trabajar con mínima supervisión. Está organizado, destacado en multitarea y capaz de operar eficazmente con ambigüedad y cambio. También tendrá fuertes habilidades de toma de decisiones. Estratégico y eliminación. Equipo Lean, consigue hacer las cosas mentalidad. Retiro anual de la empresa y reuniones del equipo. Oportunidad para construir el movimiento de ventas desde cero y tener un impacto enorme en la trayectoria de la compañía. Trabajar directamente con los fundadores y el equipo de liderazgo. Nuestros clientes aman Softr (1M + usuarios y creciendo)! Una dosis diaria de amor al cliente y comentarios positivos que recompensan su trabajo.