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Roe & Pearl

Social Media Manager

Roe & Pearl, Tallahassee, Florida, us, 32318

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Social Media Manager (Contract / Vendor) Roe & Pearl | Luxury Caviar Gifting & Tasting Experiences

️ Remote

Independent Contractor / Vendor (Monthly Retainer — Not an Employee Role)

Long-Term Partnership Opportunity

About Roe & Pearl Roe & Pearl is a luxury caviar gifting and tasting experience brand based in Florida, offering curated tastings, elevated gifting, and refined event experiences.

We are seeking an experienced Social Media Manager to work with us as an independent contractor/vendor to lead a complete overhaul of our social media presence and manage our platforms on an ongoing basis.

The Opportunity This is a vendor partnership role, not a W‑2 or employee position. The ideal candidate is a professional social media manager who operates as a business, agency, or independent contractor and bills on a monthly retainer basis.

You will have strategic ownership of Roe & Pearl’s social media, from brand positioning and content strategy to execution, engagement, and performance optimization.

Key Responsibilities

Audit existing social media accounts and identify opportunities for improvement

Develop and execute a cohesive social media strategy aligned with a luxury brand

Define content pillars, brand voice, and visual direction

Plan and manage monthly content calendars

Create or direct content ideas for short‑form video, static posts, and Stories

Write compelling, on‑brand captions

Manage posting, scheduling, and day‑to‑day platform activity

Monitor analytics and optimize performance

Provide monthly performance insights and reporting

Primary Platforms:

Instagram, Facebook & TikTok

(Additional platforms may be added as strategy evolves)

Qualifications

3+ years of professional social media management experience

Experience working with brands as a contractor, freelancer, or agency

Background in luxury, lifestyle, food, hospitality, or events preferred

Demonstrated experience leading a social media rebrand or overhaul

Strong understanding of Instagram, Facebook, and TikTok strategy and trends

Excellent copywriting and visual storytelling skills

Ability to work independently and manage deliverables without close oversight

Must be a great communicator and respond to outreach in a timely manner

Contract Details

Independent contractor / vendor role (1099)

Monthly retainer

Long‑term partnership for the right fit

Remote collaboration

How to Apply Please include:

A brief introduction

Links to social media accounts or brands you manage or have managed

Examples of social media overhauls or elevated brand work

Your monthly retainer range

Confirmation that you are applying as an independent contractor/vendor, not as an employee

Referrals increase your chances of interviewing at Roe & Pearl by 2x.

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