Textiles Coated International (TCI)
Digital Marketing Manager
Textiles Coated International (TCI), Londonderry, New Hampshire, us, 03053
Digital Marketing Manager – Textiles Coated International (TCI)
Company Overview
Textiles Coated International is a manufacturer of specialty PTFE materials including geomembranes that are compatible with all chemicals and temperatures as high as 600°F. TCI’s Everliner™ Geomembrane is recognized by industry experts as the best geomembrane solution globally for challenging applications. Since 1985, TCI has been continuously manufacturing high-quality materials designed to perform in the most challenging thermal and chemical environments. TCI’s two facilities house manufacturing space with customized coating, lamination, fabrication, film, mixing, maintenance, research and development, and laboratory departments. With an around‑the‑clock manufacturing schedule, TCI is constantly focused on providing high quality products, short lead times, and excellent customer support.
Job Responsibilities
Develop and execute digital marketing strategies across paid, owned, and earned channels
Manage and optimize campaigns Precise Paid erläution including paid search (Google Ads, Bing), paid social (Meta, LinkedIn, etc.), email marketing, SEO, and content distribution
Manage lead capture, scoring, and nurture workflows using marketing automation and CRM tools to drive conversion and pipeline growth
Oversee website performance, landing page optimization, and user journeys
Contribute to content creation and management, including website, social media, and campaign assets, with a focus on optimization and engagement
Analyze performance using tools such as Google Analytics (GA4) and reporting dashboards; track ROI, CAC/CPL, and channel performance
Run A/B tests on ads, landing pages, and funnels to improve conversion rates
Collaborate with external agencies and internal teams to deliver cohesive campaigns
Stay up to date on digital marketing trends, platform updates, and best practices
Requirements
Degree in Business, Marketing or related fields
3–5 years of experience in digital marketing or performance marketing
Proven experience managing paid media campaigns with measurable results
Strong understanding of SEO, CRO, and marketing funnels
Deep knowledge of CRM systems and lifecycle marketing, including lead management and nurture workflows
Hands‑on experience with tools such as GA4, Google Ads & Meta Ads Manager, marketing automation platforms (HubSpot, Marketo, etc.)
conditionally experience in content creation and management, with the ability to optimize content for performance and engagement
Strong analytical skills with the ability to interpret data, develop insights and ideas, and apply findings to drive optimization, performance improvements, and business impact
Excellent communication and project management skills
Preferred Qualifications
Experience in e‑commerce, with a strong understandingistos online conversion, merchandising, and performance metrics
Experience in Manufacturing is a plus
Experience managing agencies or freelancers
Salary:
$80,000 - $100,000/year
Job Type:
Full-time
Seniority Level:
Mid‑Senior level
Employment Type:
Full-time
Job Function:
Marketing and Sales
Industry:
Plastics Manufacturing
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Job Responsibilities
Develop and execute digital marketing strategies across paid, owned, and earned channels
Manage and optimize campaigns Precise Paid erläution including paid search (Google Ads, Bing), paid social (Meta, LinkedIn, etc.), email marketing, SEO, and content distribution
Manage lead capture, scoring, and nurture workflows using marketing automation and CRM tools to drive conversion and pipeline growth
Oversee website performance, landing page optimization, and user journeys
Contribute to content creation and management, including website, social media, and campaign assets, with a focus on optimization and engagement
Analyze performance using tools such as Google Analytics (GA4) and reporting dashboards; track ROI, CAC/CPL, and channel performance
Run A/B tests on ads, landing pages, and funnels to improve conversion rates
Collaborate with external agencies and internal teams to deliver cohesive campaigns
Stay up to date on digital marketing trends, platform updates, and best practices
Requirements
Degree in Business, Marketing or related fields
3–5 years of experience in digital marketing or performance marketing
Proven experience managing paid media campaigns with measurable results
Strong understanding of SEO, CRO, and marketing funnels
Deep knowledge of CRM systems and lifecycle marketing, including lead management and nurture workflows
Hands‑on experience with tools such as GA4, Google Ads & Meta Ads Manager, marketing automation platforms (HubSpot, Marketo, etc.)
conditionally experience in content creation and management, with the ability to optimize content for performance and engagement
Strong analytical skills with the ability to interpret data, develop insights and ideas, and apply findings to drive optimization, performance improvements, and business impact
Excellent communication and project management skills
Preferred Qualifications
Experience in e‑commerce, with a strong understandingistos online conversion, merchandising, and performance metrics
Experience in Manufacturing is a plus
Experience managing agencies or freelancers
Salary:
$80,000 - $100,000/year
Job Type:
Full-time
Seniority Level:
Mid‑Senior level
Employment Type:
Full-time
Job Function:
Marketing and Sales
Industry:
Plastics Manufacturing
#J-18808-Ljbffr