Family Inceptions
Location:
Atlanta, GA Type:
Full-time | Hybrid
About the Role We are a multi-brand organization in family building and women’s health, and we are hiring a Content Strategist to own and lead content across our brand ecosystem. This role is for a strong writer and editor who understands strategy, not just output. You will plan the editorial calendar, shape brand voice, apply SEO best practices, and produce clear, educational content that attracts qualified audiences and drives meaningful engagement. Your work will support growth both locally in Atlanta and nationally. You will collaborate closely with marketing, design, and leadership, with support from a social media manager and graphic designer.
What You’ll Do
Own content strategy across multiple brands under one umbrella
Plan and manage the editorial calendar across web, blog, email, social, podcast, and video
Write and edit high-quality content for websites, landing pages, blogs, email campaigns, and scripts
Createbouw SEO-drivenӯз content briefs including keywords, search intent, and internal linking guidance
Partner with design and growth teams on landing pages and conversion-focused content
Maintain consistent brand voice and messaging across all channels
Track and report on performance using analytics, including traffic, rankings, and conversions
Improve and refine existing content based on performance data and audience behavior
What We’re Looking For
Proven experience as a Content Strategist or Senior Copywriter managing multi-channel content
Strong portfolio demonstrating clear, educational, and well‑structured writing
Solid understanding of SEO fundamentals, on‑page optimization, and content measurement
Experience using Google Analytics 4, Google Search Console, and a modern CMS
Organized, detail‑oriented, and comfortable managing multiple priorities
Strong writing skills that do not rely on AI to generate final copy
AI can be used as a support tool, but original thinking and writing is required
Tools & Environment
ClickUp for project management and editorial planning
HubSpot for marketing and CRM workflows
CMS platforms and SEO tools
Analytics and reporting tools (GA4, Search Console)
Cross‑functional collaboration with marketing, design, and leadership teams
Compensation & Benefits
Salary: Commensurate with experience
Medical, dental, vision, life insurance
401(k) with company match
PTO and paid holidays
Unlimited sick time
Flexible scheduling
Professional development opportunities within the reproductive health and women's health space
Work Location This is a hybrid role based in Atlanta, GA. Candidates must be local. Occasional travel may be required.
#J-18808-Ljbffr
Atlanta, GA Type:
Full-time | Hybrid
About the Role We are a multi-brand organization in family building and women’s health, and we are hiring a Content Strategist to own and lead content across our brand ecosystem. This role is for a strong writer and editor who understands strategy, not just output. You will plan the editorial calendar, shape brand voice, apply SEO best practices, and produce clear, educational content that attracts qualified audiences and drives meaningful engagement. Your work will support growth both locally in Atlanta and nationally. You will collaborate closely with marketing, design, and leadership, with support from a social media manager and graphic designer.
What You’ll Do
Own content strategy across multiple brands under one umbrella
Plan and manage the editorial calendar across web, blog, email, social, podcast, and video
Write and edit high-quality content for websites, landing pages, blogs, email campaigns, and scripts
Createbouw SEO-drivenӯз content briefs including keywords, search intent, and internal linking guidance
Partner with design and growth teams on landing pages and conversion-focused content
Maintain consistent brand voice and messaging across all channels
Track and report on performance using analytics, including traffic, rankings, and conversions
Improve and refine existing content based on performance data and audience behavior
What We’re Looking For
Proven experience as a Content Strategist or Senior Copywriter managing multi-channel content
Strong portfolio demonstrating clear, educational, and well‑structured writing
Solid understanding of SEO fundamentals, on‑page optimization, and content measurement
Experience using Google Analytics 4, Google Search Console, and a modern CMS
Organized, detail‑oriented, and comfortable managing multiple priorities
Strong writing skills that do not rely on AI to generate final copy
AI can be used as a support tool, but original thinking and writing is required
Tools & Environment
ClickUp for project management and editorial planning
HubSpot for marketing and CRM workflows
CMS platforms and SEO tools
Analytics and reporting tools (GA4, Search Console)
Cross‑functional collaboration with marketing, design, and leadership teams
Compensation & Benefits
Salary: Commensurate with experience
Medical, dental, vision, life insurance
401(k) with company match
PTO and paid holidays
Unlimited sick time
Flexible scheduling
Professional development opportunities within the reproductive health and women's health space
Work Location This is a hybrid role based in Atlanta, GA. Candidates must be local. Occasional travel may be required.
#J-18808-Ljbffr