ROI Revolution, Inc.
Senior Creative Director
Full Time Raleigh, NC, US
7 days ago Requisition ID: 1258
As Senior Creative Director, you’ll own the creative strategy behind turning cold B2B paid ad (initially Meta) traffic into qualified sales‑ready leads that close. Your primary focus will be on the development and execution of video creative, complete with clear and compelling messaging, and innovative offers that drive new client acquisition.
What will you do?
Take full ownership of the creative growth initiative, driving high-quality new client acquisition and delivering measurable results
Craft conversion‑focused copy, using fresh angles and hooks to engage and convert cold B2B audiences
Lead paid social strategy with a focus on Meta, creating "stop‑the‑scroll" campaigns that consistently deliver qualified B2B leads
Translate complex offerings into clear, compelling value propositions tailored to specific B2B pain points and decision‑makers
Direct the production of high‑impact video and static creative assets while establishing A/B testing frameworks to identify and scale winning combinations
Define, track, and report on KPIs, continuously optimizing performance through analysis of metrics and rapid implementation of insights
Provide strong leadership, establishing efficient workflows and fostering a culture of experimentation and data‑driven decision making
Meet regularly with direct reports using our performance management framework and tools to support growth, accountability and professional development
Utilize your strong project management skills to prioritize resources effectively and meet deadlines
Collaborate closely with our client services and sales teams to ensure creative strategies clearly articulate offers and highlight the most compelling value propositions
Proactively monitor and adapt to platform changes and industry trends, ensuring our creative approach remains innovative and effective
Requirements
10+ years of experience in creative direction and copywriting, with a strong emphasis on direct response and performance marketing
5+ years of B2B experience in a similar role
3+ years of experience directly leading a team
Essential Qualifications
Proven ability to convert cold traffic into high‑quality meetings with strong close rates
Demonstrated track record of developing offers that drive measurable business growth
Exceptional copywriting skills, with the ability to craft messaging that addresses prospect pain points
Deep understanding of marketing and lead generation strategies
Experience owning rapid testing, optimization, and creative iteration frameworks
Excellent communication skills; adept at translating complex ideas into effective creative strategies
Committed to ROI’s core values and contributing to a collaborative team environment
Location
Why in‑office?
While ROI Revolution generally operates in a hybrid work environment, this role is fully in‑office to maximize collaboration and creativity. We value peer‑to‑peer learning and human connection, and we know that some of the best ideas and mentorship happen face‑to‑face. Our office setting supports the seamless creation of on‑site video content, energized brainstorming sessions, and real‑time feedback.
If you’re not currently based in Raleigh, NC, let’s discuss how we can support your move to join our dynamic team.
About ROI Revolution
We believe businesses deserve an agency team who is just as passionate about achieving their goals as they are. Since 2002, we’ve been helping consumer brands accelerate growth and increase profitability through our highly strategic, results‑driven digital marketing services and technology. Each ROIer contributes to these results and plays a key role in our vision to be the most highly regarded digital marketing agency.
Our actions and how we show up for each other and our clients are guided by our core values: Be the Good, Embody a Growth Mindset, Put Others First, and Relentlessly Pursue Excellence.
If you thrive in a fast‑paced, collaborative environment, you’ll love working with us!
We see and respect our team members as individuals with unique needs and goals. We believe in a human‑centric approach to help each person thrive personally and professionally.
Here are some of the resources and support we provide to our team members:
Thoughtfully designed workspace for collaboration, deep work, and downtime
20 days of PTO with incremental increases as your ROI career progresses
10 paid holidays
Comprehensive physical and mental health benefits (ROI covers 100% of the cost for employee medical and dental)
Paid disability and life insurance
Monthly education bonus
Training and mentorship programs designed for personal and professional growth
Quarterly team builders
Fully stocked kitchen and catered weekly lunch
Eco‑friendly office with onsite gym and game room
For more details visit our Careers page or ask your Talent Acquisition Specialist!
ROI Revolution is an equal opportunity employer and is committed to the fair and impartial treatment of all employees and applicants for employment without regard to gender, age, race, religion, color, national origin, physical or mental disability, military/veteran status, sexual orientation, gender identity and expression, genetic information, marital status, parental status, pregnancy, or any other status protected by law.
#J-18808-Ljbffr
7 days ago Requisition ID: 1258
As Senior Creative Director, you’ll own the creative strategy behind turning cold B2B paid ad (initially Meta) traffic into qualified sales‑ready leads that close. Your primary focus will be on the development and execution of video creative, complete with clear and compelling messaging, and innovative offers that drive new client acquisition.
What will you do?
Take full ownership of the creative growth initiative, driving high-quality new client acquisition and delivering measurable results
Craft conversion‑focused copy, using fresh angles and hooks to engage and convert cold B2B audiences
Lead paid social strategy with a focus on Meta, creating "stop‑the‑scroll" campaigns that consistently deliver qualified B2B leads
Translate complex offerings into clear, compelling value propositions tailored to specific B2B pain points and decision‑makers
Direct the production of high‑impact video and static creative assets while establishing A/B testing frameworks to identify and scale winning combinations
Define, track, and report on KPIs, continuously optimizing performance through analysis of metrics and rapid implementation of insights
Provide strong leadership, establishing efficient workflows and fostering a culture of experimentation and data‑driven decision making
Meet regularly with direct reports using our performance management framework and tools to support growth, accountability and professional development
Utilize your strong project management skills to prioritize resources effectively and meet deadlines
Collaborate closely with our client services and sales teams to ensure creative strategies clearly articulate offers and highlight the most compelling value propositions
Proactively monitor and adapt to platform changes and industry trends, ensuring our creative approach remains innovative and effective
Requirements
10+ years of experience in creative direction and copywriting, with a strong emphasis on direct response and performance marketing
5+ years of B2B experience in a similar role
3+ years of experience directly leading a team
Essential Qualifications
Proven ability to convert cold traffic into high‑quality meetings with strong close rates
Demonstrated track record of developing offers that drive measurable business growth
Exceptional copywriting skills, with the ability to craft messaging that addresses prospect pain points
Deep understanding of marketing and lead generation strategies
Experience owning rapid testing, optimization, and creative iteration frameworks
Excellent communication skills; adept at translating complex ideas into effective creative strategies
Committed to ROI’s core values and contributing to a collaborative team environment
Location
Why in‑office?
While ROI Revolution generally operates in a hybrid work environment, this role is fully in‑office to maximize collaboration and creativity. We value peer‑to‑peer learning and human connection, and we know that some of the best ideas and mentorship happen face‑to‑face. Our office setting supports the seamless creation of on‑site video content, energized brainstorming sessions, and real‑time feedback.
If you’re not currently based in Raleigh, NC, let’s discuss how we can support your move to join our dynamic team.
About ROI Revolution
We believe businesses deserve an agency team who is just as passionate about achieving their goals as they are. Since 2002, we’ve been helping consumer brands accelerate growth and increase profitability through our highly strategic, results‑driven digital marketing services and technology. Each ROIer contributes to these results and plays a key role in our vision to be the most highly regarded digital marketing agency.
Our actions and how we show up for each other and our clients are guided by our core values: Be the Good, Embody a Growth Mindset, Put Others First, and Relentlessly Pursue Excellence.
If you thrive in a fast‑paced, collaborative environment, you’ll love working with us!
We see and respect our team members as individuals with unique needs and goals. We believe in a human‑centric approach to help each person thrive personally and professionally.
Here are some of the resources and support we provide to our team members:
Thoughtfully designed workspace for collaboration, deep work, and downtime
20 days of PTO with incremental increases as your ROI career progresses
10 paid holidays
Comprehensive physical and mental health benefits (ROI covers 100% of the cost for employee medical and dental)
Paid disability and life insurance
Monthly education bonus
Training and mentorship programs designed for personal and professional growth
Quarterly team builders
Fully stocked kitchen and catered weekly lunch
Eco‑friendly office with onsite gym and game room
For more details visit our Careers page or ask your Talent Acquisition Specialist!
ROI Revolution is an equal opportunity employer and is committed to the fair and impartial treatment of all employees and applicants for employment without regard to gender, age, race, religion, color, national origin, physical or mental disability, military/veteran status, sexual orientation, gender identity and expression, genetic information, marital status, parental status, pregnancy, or any other status protected by law.
#J-18808-Ljbffr