Field Marketing Manager Job at Cypress HCM in Lansing

Get AI-powered advice on this job and more exclusive features. We are looking for a talented individual to join our team as a Field Marketing Manager. In this role, you will be an integral part of the Marketing team, overseeing the success of all demand generation initiatives and marketing events in the Great Lakes region. Responsibilities : Develop strategic and effective regional marketing plans to build pipeline and drive revenue goals Work with Marketing and Sales teams to create and execute regional marketing programs tailored to local markets and target accounts. These include in-person and virtual seminars, webinars, executive engagements, third party conferences, networking events, meeting maker programs, etc. Partner with various cross functional teams to deliver a comprehensive portfolio of marketing programs to help meet and exceed marketing targets Build and maintain relationships with channel partners and key go-to-market ecosystem partners to strengthen our value propositions, create broader market awareness and generate new business opportunities Track lead flow to ensure the appropriate Sales channels are following up with event attendees and campaign responders in a timely manner Manage to key metrics and monitor KPIs in Salesforce and Tableau Manage quarterly regional field marketing budget Analyze program results and business contribution through data-driven reporting and analytics Communicate with key stakeholders by creating a high level of awareness, excitement and adoption of marketing programs Support all corporate initiatives, give actionable feedback, share best practices and serve as advocate and marketing information source for the region Qualifications : 5+ years of experience in relevant field or event marketing roles within a fast-paced, high-growth technology company Strong Field and Channel Marketing expertise, personal drive, a history of career growth Ability to create, manage, execute multiple marketing campaigns concurrently, and quickly pivot as needs change Preferred locations are Michigan and Ohio, but open to other areas of the of Indianafor the right candidate. Ability to effectively communicate regional marketing plans and build buy-in with sales teams and channel Strong understanding of the IT buyer, ability to write to and create compelling events for buyer personas Strong written, oral, interpersonal and presentation skills Excellent project management, negotiation, decision-making, and strategic thinking skills with ability to make data-driven decision Ability to build trusting, collaborative relationships with peers, sales teams, distributors, resellers and customers Strong sense of accountability and ownership, an ability to manage your business and clearly communicate your results back to the organization Outcome driven, analytical, and have a track record of executing creative, impactful field marketing programs Experience with Marketing Automation, CRM (Salesforce.com), GSuite, Splash is preferred BS/BA degree or equivalent experience Ability to travel within territory Candidates should be located in the Great Lakes Region and will be required to travel for events in the region. Compensation: $35 - $48 per hour ID#: 25-00173 Seniority level Seniority level Mid-Senior level Employment type Employment type Contract Job function Job function Marketing Industries Computer and Network Security Referrals increase your chances of interviewing at Cypress HCM by 2x Sign in to set job alerts for “Marketing Manager” roles. Troy, MI $85,000.00-$115,000.00 1 week ago Global Marketing Experience Web Specialist Digital Marketing Strategist (Start-Ups) - Remote US Senior Digital Marketing Strategist (Start-Ups) - Remote US Senior Paid Media Strategist (Remote US) Senior Client Success Manager - Programmatic Michigan, United States $75,000.00-$95,000.00 1 day ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr